2. UNIQ Online Marketing
Programme 2
Module 4, Lesson 1
Speak Out and Speak Loud:
Presentations, Seminars and Webinars
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3. Introduction
Giving presentations offers tons of great opportunities!
• Positions you as expert
• Increases your credibility and brand
awareness
• Allows you to engage with your
audience
• Find out what your potential customers
really think!
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4. What you will cover in this lesson: -
• An outline of the different types of presentations you can
deliver
• Why this is an important and effective marketing activity
• How to go about organising and set up your presentations
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5. Which presentation options do you have?
Presentation Seminar Webinar
The objectives of the group and the type of audience you are delivering to will
determine which form of presentation you give.
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6. TOP TIP!
Seminars and workshops are
the usually the best forum if
the audience is in your
golden customer group!
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7. Let’s talk webinars
• Affordable for small businesses
• Opportunity to reach a
WORLDWIDE audience
• Low-cost for audience
• Recordings can be re-used as
future marketing tools
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8. Host your own or be a guest?
Organising your own event can be very
stressful and can take a lot of time and
money, but it’s all yours!
If you present with another group,
most of the hard work is done for you
and you can tap into a new network.
However, you have to fit in with what
the organiser wants.
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9. Why do presentations at all?
Many people hate public speaking.
You can:
• Increase both your company and
personal brand awareness
• Increase credibility
• Increase customer engagement
• Increase trust and respect in your
brand
If you can overcome this fear, you will
experience loads of benefits!
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10. Education to demand
As you educate, you are actually increasing the
demand for your service and product.
If I deliver two marketing ideas that my
audience have not thought of and they think it
would work for their business, the chance of
them becoming customers is about 92%.
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11. TOP TIP!
Never, ever just sell…
You have to deliver value and give
a lot away in terms of expertise
and knowledge to win over your
audience.
Gone are the days we could charge for this!
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12. How do I begin?
Decide if you…
1. Want do your own presentation, or
2. Present at another organised group.
A mixture of both is desirable long-term.
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13. If you want to present to another organised group…
1. Source potential groups,
including social groups you
could present at.
2. Create a one sheet and at
least three presentations
organisers can choose from.
3. Sell yourself!
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14. If you decide to organise your own presentation…
1. Decide who your target
audience is, the theme of your
presentation and how you will
promote it.
2. Find a venue or online platform
if it is a webinar.
3. Create a marketing plan of
action leading up to the
presentation.
4. Follow-up!
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15. Summary
Presentations, workshops, seminars and webinars are a great
way to promote your company and personal brand!
Next Lesson
How to organise or set up a presentation and the pre and post
marketing activities you must undertake to make it a success!
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16. For help with Module 4, contact Ruth or Ben:
Email: ruthandben@souniq.co.uk
Tweet: @UNIQ_Academy and @BCartwrightUNIQ
Visit our LinkedIn group:
UNIQ - The Academy for Entrepreneurs
Write on our wall:
https://www.facebook.com/UNIQ.Academy
Visit the Members Library to Access Additional Resources for This Module:
http://www.souniq.co.uk/uniq-members/library
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