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Summer 2013
Master of Business Administration- MBA Semester 3
ML0010 - Warehousing and Supply Chain Management
Q1. What do you mean by warehousing and What are the attributes of Ideal Warehousing?
(Meaning - 2 marks, Explaining Attributes - 8 marks) 10 Marks
Answer : Warehousing :
Warehousing is a term used to denote the storage of a product, service, or data at a designated repository or
storage area for the purpose of safety, security, or transit. At a physical level, a warehouse could be a large building
or enclosed space that can be used to store a product before moving it on further to the next point. Warehousing is
also possible in the virtual world of computers, where large virtual repositories are used to store data.
Q2. Examine the fundamental dimensions of customer service.
(Detail explanation of 3 fundamental dimensions - 8 marks, Diagram – 2 Marks) 10 Marks
Answer : Fundamental dimensions of customer service:
1. The Human Dimension:
Every customer has human needs--for respect, individual attention, and other care beyond the practical focus of
the interaction. To create positive defining moments, service stars must recognize and respond to the customer's
human needs. Particularly with an upset customer, skills in the human dimension can spell the difference between
keeping and losing that customer.
Q3. Discuss the major drivers of supply chain performance briefly.
(Introduction & Diagram - 2 marks, Explaining drivers - 8 marks) 10 Marks
Answer : Major drivers of supply chain management :
1. Facilities :
Facilities are the actual physical locations in the supply chain network where product is stored, assembled,
or fabricated. The two major types of facilities are production sites and storage sites. Decisions regarding the role,
location, capacity, and flexibility of facilities have a significant impact on the supply chain's performance. For
instance, an auto parts distributor striving for responsiveness could have many warehousing facilities located close
to customers even though this practice reduces efficiency.

2. Q4. Enumerate the three basic steps involved in the achievement of strategic fit.
(Detail explanation of 3 basic steps - 8 marks, Diagram - 2 marks) 10 Marks
Answer : Three basic steps involved in the achievement of strategic fit:
Strategic fit between competitive strategy and supply chain strategy refers to the consistency between the
customer needs that the competitive strategy aims to satisfy and the supply chain capabilities that the supply chain
strategy aims to build.
Q5. What are the basics of strategic supply chain management and also enlist the imperatives for the supply
chain strategy?
(Explanation of strategic supply chain management – 2 marks, Diagram - 2 marks, Listing the imperatives - 6
marks) 10 Marks
Answer : Strategic Supply chain management :
Supply chain management operates at three levels; strategic, tactical and operational. At the strategic level,
company management makes high level strategic supply chain decisions that are relevant to whole organization.
The decisions that are made with regards to the supply chain should reflect the overall corporate strategy that the
organization is following. The strategic supply chain processes that management has to decide upon will cover the
breadth of the supply chain. These include product development, customers, manufacturing, vendors and logistics.
Q6. Explain the various factors that are taken into view while assessing and scoring the suppliers.
(Detail explanation of factors - 10 marks) 10 Marks
Answer : Factors in assessing and scoring the suppliers :
1. Competency:
First, look at how competent this supplier is. Make a thorough assessment of the supplier's capabilities measured
against your needs, but then also look at what other customers think. How happy are they with the supplier?
2. Capacity:
The supplier needs to have enough capacity to handle your firm's requirements. So, how quickly will it be able to
respond to these, and to other market and supply fluctuations? Look at all of the supplier's resources, too.
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