As part of this exercise, I visited 6 different stores in Vancouver, BC. My insights were photographed and used in this Slideshow.

1. Insights and Opportunities
Crash Course On Creativity
Sabrina Meherally

2. Crash Course on Creativity
“Open eyes, Open mind”
Insights:
Smell: Coffee
Atmosphere: Rustic/Homey/Nostalgic
• Wooden and leather furniture
• Spacious and Roomy
• Natural lighting
Temperature: Warm
Number of people: 6
Music: Indie/Soul
New product w/ “Serve-your-own samples” display
All displays located before the main counter
Opportunities:
Promote “wifi” service to encourage customers to
stay in store.
Staff conduct demonstration of new product and
employees offering samples, as opposed to “do-it-
yourself” sampling.
Offer beverage in a mug to encourage customers
to stay in store, and to tie back to “Shared Planet”
messaging.
Sabrina Meherally

3. Crash Course on Creativity
“Open eyes, Open mind”
Insights:
HUGE screen with video game at front of the
store
Atmosphere: Fun, Intriguing, “Cool”
• High tech
• Lots of screens and displays
Number of people: Approximately 20
Number of employees: Approximately 4. Poor
customer service.
Opportunities:
Opportunity for staff incentives/customer
service training, so that employees interact
more with customers and demonstrate
product features
Opportunity to use demo products to
promote other Samsung devices; Add
applications for fun games on devices to keep
customers in store for longer duration of time.
Sabrina Meherally

4. Crash Course on Creativity
“Open eyes, Open mind”
Insights:
Smell: Cannabis
Atmosphere: Dirty, Uncomfortable
• Warehouse appearance
• Ladder and extension cord on the
floor Decor?
• Very empty
Number of people: 1
Number of employees: 1
Handwritten signage (no discount signage)
Halloween decor along the sides of the store
Opportunities:
Opportunity for better advertisement of
products and specials (example: buy 3 get the
4th free)
Air freshener, cleanliness, Halloween music.
Sabrina Meherally

5. Crash Course on Creativity
“Open eyes, Open mind”
Insights:
Smell: Fruity and Floral
Music: Quiet
Atmosphere: Fun and Exciting
• Colourful and Vibrant
• Bold font and short catchy phrases
• Looked similar to a bakery (plated
bath products!)
Number of people: 4
Number of employees: 2
Signage said “Halloween Treats Inside”, but
there were none!
Opportunities:
Samples/testers
Fun music to match the atmosphere
Open boxes instead of closed boxes
Better explained products (too many
options/lots of confusion)
Sabrina Meherally

6. Crash Course on Creativity
“Open eyes, Open mind”
Insights:
Atmosphere: Overwhelming
• Crowded with merchandise
•Difficult to maneuver around store
Promotional advertising everywhere
Bright colors
Central cash desk
Customers – parents with bored/crying
children
Opportunities:
Children’s play area
Straight racks instead of round rotating racks
to open up space
Sabrina Meherally

7. Crash Course on Creativity
“Open eyes, Open mind”
Insights:
Atmosphere: Science lab
• Employee in lab coat
• Merchandise in beakers
• Feeling of sophisticated product line
Products not explained
Lots of samples
Unused iPad device located right near cash
desk
Opportunities:
Signage to explain products and results
Use iPad for product demonstrations and
advertisting!
Sabrina Meherally