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Institutional Research

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AS Media Studies- research task 3; institutional research

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Institutional Research

  1. 1. INSTITUTIONAL RESEARCH Shannon Doyle
  2. 2. INTRODUCTION For this task we must research into the thriller genre throughout the year 2012, to find out: ◦ How many thriller films were released ◦ How profitable the genre is ◦ Which films were most successful and why ◦ The characteristics of the genres audienceThis will then be useful for us as we will be able to apply this new foundknowledge into our own thriller films when it comes to producing them ourselves.
  3. 3. HOW MANY THRILLERS WERE RELEASED DURING 2012?According to www.the-numbers.com there were 56 thriller films released during the period of 2012. They produced a profit of $1,366,904,432 gaining a 15.96% share into the market.
  4. 4. WHICH THRILLERS WERE MOST SUCCESSFUL?From www.the-numbers.com this is the top 5 best selling thrillers of 2012: The Hunger Games already had an enormous fan base at the time of release due to the trilogy that was written from 2008 up to 2010, this therefore already made it a movie which people were anticipating. The film also had broad appeal due to the romance targeting girls, action and destruction for the boys and good acting and a mix of the above two for adults. This therefore all leads to the reason that the film was so successful.
  5. 5. AUDIENCE CHARACTERISTICS.Thriller films are predominantly targeted to people aged 18+due to the typical conventions of thrillers which could makethem fairly disturbing to a younger audience: especially the sub-genre of psychological thrillers. Although a large percentage of thrillers have a rating of 15. The genre is also apparently slightly more male orientated with a 51:49 ratio.
  6. 6. CONCLUSION.Through conducting this research I have become aware of the typical target audiences for thriller films and what elementshave made them successful, e.g. broad appeal. From knowingthis I could now apply this knowledge to my own production in making sure that there are elements which appeal to a wider range of people as well as having a clear target audience as well. This could ensure that it is more successful in achieving what is desired from the out-set.

AS Media Studies- research task 3; institutional research

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