SmartZip.comReviewer’s Guide<br />June 2009<br />
Table of Contents<br />
Introduction<br />SmartZip Overview<br />Independent, analytics-based ratings and research for real estate investment<br /...
What is a SmartZip Score™?<br />The first analytics-based investment RATING for residential real estate<br />Peace of Mind...
Understanding SmartZip Score™<br />Risk-adjusted return over 10 years<br />Relative scale of 1:100 <br />80+ equates to “*...
Overview: How to Use SmartZip<br />Find Your Ideal Investment<br />Research, compare and identify the best places to inves...
Overview: How to Use SmartZip<br />Find Your Ideal Investment<br />Research, compare and identify the best places to inves...
Start Your Market Research<br />Select your state – CA or FL<br />		or<br />Click on ‘Search Properties’<br />
Use Visual Heat Maps to Dive into Local ‘Hot Spots’<br />Start by viewing county-level heat and details<br />Select your h...
View City-level Heat & Averages<br />Click on a city on the map to review city averages<br />If you like a city, you can t...
Add More Top Cities from Market Table to Your Compare List<br />Sort market table by column based on Score, list price, $ ...
Compare Cities to Assess Relative Investment Potential<br />Click ‘View Compare’ to see comparison chart<br />Compare inve...
Overview: How to Use SmartZip<br />Find Your Ideal Investment<br />Research, compare and identify the best places to inves...
Search Listings in a Chosen City <br />There are 4 ways to search for listings in any city:<br />Click search icon on Mark...
Set Advanced Search Filters<br />Click on “Advanced Search” to optionally, narrow your home search using two types of sear...
Review, Sort & Filter Home Search Results to Finalize your Choices<br />Re-sort list based on other preferences<br />Narro...
Review Property Snap-Shot<br />Listing price and property attributes<br />Property’s Growth & Income Scores<br />Investor ...
Review Property’s Investment Facts<br />Star-ratings compare property’s investment value against other properties in its c...
Overview: How to Use SmartZip<br />Find Your Ideal Investment<br />Research, compare and identify the best places to inves...
Analyze Property’s Cash Flow<br />Default cash flow based on SmartZip analytics on rent, vacancy, maintenance expense, etc...
Analyze Property’s Return on Investment (ROI)<br />SmartZip forecasts 5, 10 and 15 Year appreciation<br />ROI based on tot...
Rate & Analyze ANY Property<br />We have rated all properties (in CA & FL, two of the most opportunity-rich states)<br />E...
Overview: How to Use SmartZip<br />Find Your Ideal Investment<br />Research, compare and identify the best places to inves...
Contact Local Real Estate Experts to Acquire, Finance & Manage<br />Pre-qualified network of:<br />Local buyer’s agents<br...
Overview: How to Use SmartZip<br />Find Your Ideal Investment<br />Research, compare and identify the best places to inves...
Analyst-Picked Top-rated Investment Markets & Properties<br />Jump-start your home search with top-rated markets and prope...
Overview: How to Use SmartZip<br />Find Your Ideal Investment<br />Research, compare and identify the best places to inves...
SmartZip Quick Tour<br />Learn more about SmartZip Score and site features<br />
SmartZip TownHall: Online Social Network for Investors & Buyers<br />Share, Learn and interact with other investors, home ...
SmartZip TownHall: Personal Blog<br />Create and syndicate your personal blog page<br />Build your personal brand<br />
SmartZip TownHall: Q&A Forum<br />Ask and answer questions<br />Sort activity based on date and popularity<br />Search art...
SmartZip TownHall: Blogs<br />Read other blog articles<br />Search blogs by date, popularity or keyword<br />Contribute yo...
Thank You!<br />For more information or feedback<br />Email feedback@smartzip.com<br />		or<br />Click the ‘Feedback’ butt...
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Smart Zip Reviewers Guide June09

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Reviewer's guide to SmartZip.com, the leading online destination for real estate investors to rate, compare and confirm the best places and properties to buy.

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Smart Zip Reviewers Guide June09

  1. 1. SmartZip.comReviewer’s Guide<br />June 2009<br />
  2. 2. Table of Contents<br />
  3. 3. Introduction<br />SmartZip Overview<br />Independent, analytics-based ratings and research for real estate investment<br />One-stop online destination for real estate investors<br />Value to Investors & Home Buyers<br />Research and identify the best places to invest<br />Rate, compare and confirm the best properties to buy<br />Acquire, finance and manage properties through real estate local experts<br />Value to Sellers and Listing Agents<br />Market properties to national buyer pool<br />Calculate the best price for rapid sale<br />Instill confidence in the value of a transaction<br />
  4. 4. What is a SmartZip Score™?<br />The first analytics-based investment RATING for residential real estate<br />Peace of Mind<br />Confidence<br />Communities<br />Rate<br />Real estate investors<br />Compare<br />Homebuyers<br />Confirm<br />Properties<br />Know if a property is really worth buying<br />
  5. 5. Understanding SmartZip Score™<br />Risk-adjusted return over 10 years<br />Relative scale of 1:100 <br />80+ equates to “*****” rating<br />Over 12 M properties rated in CA & FL<br />Each property has 2 Scores:<br />Growth: Risk-tolerant investors seeking above-average capital appreciation<br />Income: Risk-averse investors seeking monthly cash flow<br />84<br />71<br />
  6. 6. Overview: How to Use SmartZip<br />Find Your Ideal Investment<br />Research, compare and identify the best places to invest<br />Search re-sale & foreclosure listings based on investor criteria<br />Analyze properties for monthly cash flow and long-term return on investment (ROI)<br />Connect with local real estate experts to transact<br />Jump-start your investment search<br />SmartZip 100TM top-rated properties<br />SmartZip Top 10 MarketsTM<br />Learn, network and share your investment experiences<br />SmartZip Quick Tour<br />SmartZip TownHall – online social network for investors<br />
  7. 7. Overview: How to Use SmartZip<br />Find Your Ideal Investment<br />Research, compare and identify the best places to invest<br />Search re-sale & foreclosure listings based on investor criteria<br />Analyze properties for monthly cash flow and long-term return on investment (ROI)<br />Connect with local real estate experts to transact<br />Jump-start your investment search<br />SmartZip 100TM top-rated properties<br />SmartZip Top 10 MarketsTM<br />Learn, network and share your investment experiences<br />SmartZip Quick Tour<br />SmartZip TownHall online social network for investors<br />
  8. 8. Start Your Market Research<br />Select your state – CA or FL<br /> or<br />Click on ‘Search Properties’<br />
  9. 9. Use Visual Heat Maps to Dive into Local ‘Hot Spots’<br />Start by viewing county-level heat and details<br />Select your heat criteria from drop-down menu<br />Find top-rated counties (red color is best)<br />Zoom into the city-level using:<br />Map’s zoom features, or<br />Click on a county, and select ‘Zoom Map’<br />2<br />1<br />4<br />3<br />
  10. 10. View City-level Heat & Averages<br />Click on a city on the map to review city averages<br />If you like a city, you can then:<br />Jump directly to search listings for the city<br />Zoom into a map of the city – “Zoom Map”<br />Add it to the “Compare List” by clicking “Compare”<br />1<br />2<br />
  11. 11. Add More Top Cities from Market Table to Your Compare List<br />Sort market table by column based on Score, list price, $ per Sq.Ft., Cash Flow, etc.<br />Find your cities of interest<br />Click on city name – select ‘Add to compare’<br />The ‘View Compare’ button will activate (if not already active) on the first compare selected<br />1<br />4<br />3<br />
  12. 12. Compare Cities to Assess Relative Investment Potential<br />Click ‘View Compare’ to see comparison chart<br />Compare investment potential based on Scores, market/economy, lifestyle, and property data<br />For any city, click on action icons below city name to see the city on map, or search listings in that city<br />To go back to market table, click ‘Back to Cities’<br />
  13. 13. Overview: How to Use SmartZip<br />Find Your Ideal Investment<br />Research, compare and identify the best places to invest<br />Search re-sale & foreclosure listings based on investor criteria<br />Analyze properties for monthly cash flow and long-term return on investment (ROI)<br />Connect with local real estate experts to transact<br />Jump-start your investment search<br />SmartZip 100TM top-rated properties<br />SmartZip Top 10 MarketsTM<br />Learn, network and share your investment experiences<br />SmartZip Quick Tour<br />SmartZip TownHall – Online social network for investors<br />
  14. 14. Search Listings in a Chosen City <br />There are 4 ways to search for listings in any city:<br />Click search icon on Market Comparison chart <br />(on previous page)<br />Select ‘Search listings’ from city pop-up on map<br />Select Search listings’ from city pop-up in table<br />Enter city name in the search bar<br />4<br />2<br />3<br />
  15. 15. Set Advanced Search Filters<br />Click on “Advanced Search” to optionally, narrow your home search using two types of search filters:<br />Investor criteria: Strategy, Score, Cash Flow, Price, School and Safety Ratings<br />Property attributes: Type, Bed, Bath, Size, Lot, Price per Sq.Ft.<br />1<br />
  16. 16. Review, Sort & Filter Home Search Results to Finalize your Choices<br />Re-sort list based on other preferences<br />Narrow your results using search filters<br />Review investment data by hovering over a listing<br />View Foreclosures or re-sale listings<br />Show (or hide) map to see listings on a map<br />Click ‘Details’ to view property details<br />2<br />5<br />4<br />1<br />3<br />6<br />
  17. 17. Review Property Snap-Shot<br />Listing price and property attributes<br />Property’s Growth & Income Scores<br />Investor SmartFacts on the property<br />For more details on listing, go to listing website<br />
  18. 18. Review Property’s Investment Facts<br />Star-ratings compare property’s investment value against other properties in its city, metro and state<br />
  19. 19. Overview: How to Use SmartZip<br />Find Your Ideal Investment<br />Research, compare and identify the best places to invest<br />Search re-sale & foreclosure listings based on investor criteria<br />Analyze properties for monthly cash flow and long-term return on investment (ROI)<br />Connect with local real estate experts to transact<br />Jump-start your investment search<br />SmartZip 100TM top-rated properties<br />SmartZip Top 10 MarketsTM<br />Learn, network and share your investment experiences<br />SmartZip Quick Tour<br />SmartZip TownHall – Online social network for investors<br />
  20. 20. Analyze Property’s Cash Flow<br />Default cash flow based on SmartZip analytics on rent, vacancy, maintenance expense, etc.<br />Assumes 20% down, 30-year fixed loan<br />Customize cash flow by changing parameters<br />
  21. 21. Analyze Property’s Return on Investment (ROI)<br />SmartZip forecasts 5, 10 and 15 Year appreciation<br />ROI based on total income and expenses over the holding period<br />Customize ROI by changing forecasted appreciation or commission at sale<br />
  22. 22. Rate & Analyze ANY Property<br />We have rated all properties (in CA & FL, two of the most opportunity-rich states)<br />Enter address of ANY single family home (includes 1 to 4 units homes, condos and townhouses) to get its SmartZip Score and evaluate its investment potential<br />
  23. 23. Overview: How to Use SmartZip<br />Find Your Ideal Investment<br />Research, compare and identify the best places to invest<br />Search re-sale & foreclosure listings based on investor criteria<br />Analyze properties for monthly cash flow and long-term return on investment (ROI)<br />Connect with local real estate experts to transact<br />Jump-start your investment search<br />SmartZip 100TM top-rated properties<br />SmartZip Top 10 MarketsTM<br />Learn, network and share your investment experiences<br />SmartZip Quick Tour<br />SmartZip TownHall – Online social network for investors<br />
  24. 24. Contact Local Real Estate Experts to Acquire, Finance & Manage<br />Pre-qualified network of:<br />Local buyer’s agents<br />Lenders & closing services<br />Property managers<br />Other home service professionals<br />
  25. 25. Overview: How to Use SmartZip<br />Find Your Ideal Investment<br />Research, compare and identify the best places to invest<br />Search re-sale & foreclosure listings based on investor criteria<br />Analyze properties for monthly cash flow and long-term return on investment (ROI)<br />Connect with local real estate experts to transact<br />Jump-start your investment search<br />SmartZip 100TM top-rated properties<br />SmartZip Top 10 MarketsTM<br />Learn, network and share your investment experiences<br />SmartZip Quick Tour<br />SmartZip TownHall – Online social network for investors<br />
  26. 26. Analyst-Picked Top-rated Investment Markets & Properties<br />Jump-start your home search with top-rated markets and properties hand-picked by SmartZip analysts<br />
  27. 27. Overview: How to Use SmartZip<br />Find Your Ideal Investment<br />Research, compare and identify the best places to invest<br />Search re-sale & foreclosure listings based on investor criteria<br />Analyze properties for monthly cash flow and long-term return on investment (ROI)<br />Connect with local real estate experts to transact<br />Jump-start your investment search<br />SmartZip 100TM top-rated properties<br />SmartZip Top 10 MarketsTM<br />Learn, network and share your investment experiences<br />SmartZip Quick Tour<br />SmartZip TownHall – Online social network for investors<br />
  28. 28. SmartZip Quick Tour<br />Learn more about SmartZip Score and site features<br />
  29. 29. SmartZip TownHall: Online Social Network for Investors & Buyers<br />Share, Learn and interact with other investors, home buyers and local real estate experts<br />Create your own personal blog page<br />Ask questions and help other people with your insights<br />Subscribe to content with RSS<br />
  30. 30. SmartZip TownHall: Personal Blog<br />Create and syndicate your personal blog page<br />Build your personal brand<br />
  31. 31. SmartZip TownHall: Q&A Forum<br />Ask and answer questions<br />Sort activity based on date and popularity<br />Search articles using keywords<br />
  32. 32. SmartZip TownHall: Blogs<br />Read other blog articles<br />Search blogs by date, popularity or keyword<br />Contribute your own article<br />
  33. 33. Thank You!<br />For more information or feedback<br />Email feedback@smartzip.com<br /> or<br />Click the ‘Feedback’ button on any page<br />

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