The document discusses Old Spice, a 71-year old men's fragrance brand that dominates the grooming products market. It has a long history of using famous athletes and actors like Ray Lewis and Neil Patrick Harris in its advertising campaigns. More recently, it featured Terry Crews and Greg Jennings in humorous commercials promoting the "Smell Like a Man" and "Champion" scents. The ads use hyper-realistic scenarios, humor, and sex appeal to stand out from competitors' advertisements and engage their target audience.