The Chicago Public Library Foundation with Smart Chicago Collaborative has designed a comprehensive training series called, "Time to Tech", that seeks to increase technology skills for staff members within Hive Chicago member organizations. The second training in this series "Social Media Musts”, will explore must have techniques for organizations or causes making them better stewards of Social Media. Facebook, Twitter and Instagram will be the main modes of discussion. Participants will learn: The best usage for Facebook, Twitter and Instagram communication How to connect with people who will care about your organization/story Fact finding tips about your Social Media followers (feedback loops and data aggregation How to create a multiplier effect on existing content and communication How to tell your story in a compelling and scalable way How to engage with existing and potential stakeholders in interesting and innovative ways

3. Twitter
Real-Time Engagement. On Twitter, marketers can share the latest news in a quick snapshot
message, allowing information to be shared instantly while offering fodder for thought-
provoking conversations. When it comes to mobile, Twitter’s simple interface is ideal for
engagement on the go that can reach hundreds of thousands of followers immediately.
Facebook
Mark Zuckerberg's company currently offers the most substantial and diverse reach.
Additionally, according to a recent TechCrunch article, 78 percent of its daily users are on
mobile, which presents countless opportunities for mobile engagement. Facebook is well
suited for rich narrative content accompanied by images or videos.
Instagram
In many respects Instagram is the new kid on the block. According to a recent study by Imply
Measured, 71 percent of the world’s largest brands now use Instagram as a marketing
channel, however from a marketing perspective the network is still in the early stages. The
recent inclusion of video and its tight integration with Facebook make it an ideal compliment to
Facebook mobile engagement.

4. Twitter
- Do use links
- Do use Hashtags
- Do use plain language
- Do use acceptable shortened versions of words
- Do embed a picture
- Do tag
- Do post something at least 3 times a day, even if its the same thing
- Do follow and solicit followers
- Do retweet, comment and favorite and tag organization
-

5. Facebook
- Do use embedded media (photos, videos, other), not links
- Do tag
- Do follow
- Do make your organization a non-profit page and not a regular page
- Do post something every day
- Do keep your status updates brief
- Do vary your posts
- Do rant, but sparingly
- Do use discretion and good taste
- Do take it easy with the politics
- Do proofread
- Do repost with your comment
- Do comment and tag organization page

6. - Do post selfies, usies, and groupies
- Do post your best shots and celebration moments
- Do not overshare or use off color pictures
- Do use videos create twice as much engagement as Instagram photos.
- Do build a story
- Do build suspense
- Do use photo grid or other collage software
- Do use http://top-hashtags.com/instagram/
- Do Geo Code (Location)
- Do like (heart) at least 25 photos a day
- Do comment and link to your organization page

8. The Twitter contest was a
smaller portion of a larger
campaign, called "Deal
30," which involved 30
partner deals and
promotions over 30
weekdays. The
AAdvantage team created
a microsite that promoted
a new daily partner deal or
promotion — the Twitter
contest occurred on the
fourth day of the
promotion. Participants
had to register their
AAdvantage number on a
microsite, tweet the
#Deal30 hashtag and
follow the @AAdvantage
account to enter for a
chance to win 30,000
AAdvantage miles.
Success Metrics: Within one week, the microsite's bit.ly link gained nearly 18,000 clicks via Twitter, and the @AAdvantage
Twitter account experienced a 70% increase in followers. And overall, retweets on Twitter increased 43% and the Deal 30
microsite garnered more than 27,000 entries.

9. "Statler and Waldorf" by Source. Licensed under Fair use via Wikipedia - http://en.wikipedia.org/wiki/File:Statler_and_Waldorf.jpg#/media/File:
Statler_and_Waldorf.jpg

15. •

18. A. Finding your story
- Should not be “We need your help”
B. Telling your story
- Simplicity and Impact
C. Creating/Choosing the piece
- Picture/Images
- Video
- Words
- Music
D. Sharing the work
- Platform

19. Good!

20. Bad...I Mean Very, Very, Very Bad

25. Questions???
Maybe