  5 Biggest Trends in  Online Fundraising                          #12NTCnptrendsSteve MacLaughlin - Director, Internet S...
About Me‣ Director - Internet Solutions   Blackbaud, Inc.‣ 15+ years of Internet experience‣ Frequent speaker at nonprofit...
3Trend No. 1              © 2012 Blackbaud
4Online Giving in 2011                       13%   Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/o...
      2011 Online     Giving Report ‣ 1,800+ nonprofit organizations ‣ Small, medium, and large    organizations ‣ Analysi...
6                                  n = 1,895‣ Up 13% when International Affairs are excluded         Source: 2011 Online G...
7                         n = 1,895Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising...
8Trend No. 1½           © 2012 Blackbaud
9                        20%            of online giving happens           in the month of DecemberSource: 2011 donorCentr...
10                           n = 1,895Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundrais...
11                                    n = 1,895‣ Diversifying when giving happens is important         Source: 2011 Online...
12                           n = 2,395Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundrais...
13Trend No. 2              © 2012 Blackbaud
14                                             Less than                                   10%                            ...
15                                      n = 1,560‣ Decreased from 7.6% in 2010        Source: 2011 Online Giving Report, B...
16                              n = 1,560Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundr...
17                                              $315,000,000,000                                              $210,000,000...
18Offline   Source: National Index of Fundraising Performance, Target Analytics                                            ...
19Trend No. 3              © 2012 Blackbaud
20                        32%of online donors switch channels  and give offline the next yearSource: 2011 donorCentrics Mul...
2011 donorCentrics Internet                                     and Multichannel Giving   Benchmarking Report ‣ 28 nonpro...
22Source: 2011 donorCentrics Multichannel Giving Report, Blackbaud http://www.blackbaud.com/multichannel                  ...
23Source: 2011 donorCentrics Multichannel Giving Report, Blackbaud http://www.blackbaud.com/multichannel                  ...
24Source: 2011 donorCentrics Multichannel Giving Report, Blackbaud http://www.blackbaud.com/multichannel                  ...
25Source: 2011 donorCentrics Multichannel Giving Report, Blackbaud http://www.blackbaud.com/multichannel                  ...
26Source: 2011 donorCentrics Multichannel Giving Report, Blackbaud http://www.blackbaud.com/multichannel                  ...
27Trend No. 4              © 2012 Blackbaud
28                        75%     of peer-to-peer fundraising    participants are lost each yearSource: 2011 donorCentrics...
  2012 donorCentricsPeer-to-Peer Fundraising Benchmarking Insights‣   10 national event programs‣   Alzheimer’s Associati...
30‣ Teams outperform individuals in fundraising  Source: 2011 donorCentrics Peer-to-Peer Fundraising Benchmarking Insights...
31‣ Only 25% of fundraising participants are retained  Source: 2011 donorCentrics Peer-to-Peer Fundraising Benchmarking In...
32Trend No. 5              © 2012 Blackbaud
33                    54%      of nonprofits say of goal of      social media is fundraisingSource: 2012 Nonprofit Social Ne...
       2012 Nonprofit      Social Network     Benchmark Report ‣   3,500+ nonprofit professionals ‣   NTEN ‣   Common Knowl...
35Source: 2012 Nonprofit Social Network Benchmark Report http://www.nonprofitsocialnetworksurvey.com                        ...
36Source: 2012 Nonprofit Social Network Benchmark Report http://www.nonprofitsocialnetworksurvey.com                        ...
37Source: 2012 Nonprofit Social Network Benchmark Report http://www.nonprofitsocialnetworksurvey.com                        ...
38“One more thing...”                  © 2012 Blackbaud
© 2012 Blackbaud
40                         n = 1,895Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraisin...
41Can’t Get Enough? ‣ Twitter   • @smaclaughlin ‣ Nonprofit Trends   • www.nptrends.com ‣ Blackbaud Index of Charitable Giv...
    Thank You    Steve MacLaughlin    Director, Internet Solutions    steve.maclaughlin@blackbaud.com    Twitter: smaclau...
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5 Biggest Trends in Online Fundraising (2012)

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2012 edition with updated data, trends, insights, and lots more.

Published in: News & Politics, Technology

5 Biggest Trends in Online Fundraising (2012)

  1. 1.  5 Biggest Trends in Online Fundraising #12NTCnptrendsSteve MacLaughlin - Director, Internet Solutions Blog: www.nptrends.com Twitter: smaclaughlin © 2012 Blackbaud
  2. 2. About Me‣ Director - Internet Solutions Blackbaud, Inc.‣ 15+ years of Internet experience‣ Frequent speaker at nonprofit conferences and events‣ Serves on the Board of Directors of NTEN Blog: www.nptrends.com‣ Editor and contributing author of the book Internet Management for Nonprofits Twitter: @SMacLaughlin © 2012 Blackbaud
  3. 3. 3Trend No. 1 © 2012 Blackbaud
  4. 4. 4Online Giving in 2011 13% Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2012 Blackbaud
  5. 5.  2011 Online Giving Report ‣ 1,800+ nonprofit organizations ‣ Small, medium, and large organizations ‣ Analysis of eight nonprofit sectors ‣ Research into online major giving ‣ Help with online benchmarkingwww.blackbaud.com/onlinefundraising © 2012 Blackbaud
  6. 6. 6 n = 1,895‣ Up 13% when International Affairs are excluded Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2012 Blackbaud
  7. 7. 7 n = 1,895Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2012 Blackbaud
  8. 8. 8Trend No. 1½ © 2012 Blackbaud
  9. 9. 9 20% of online giving happens in the month of DecemberSource: 2011 donorCentrics Multichannel Giving Report, Blackbaud http://www.blackbaud.com/multichannel © 2012 Blackbaud
  10. 10. 10 n = 1,895Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2012 Blackbaud
  11. 11. 11 n = 1,895‣ Diversifying when giving happens is important Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2012 Blackbaud
  12. 12. 12 n = 2,395Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2012 Blackbaud
  13. 13. 13Trend No. 2 © 2012 Blackbaud
  14. 14. 14 Less than 10% of all fundraising in the US happens onlineSource: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2012 Blackbaud
  15. 15. 15 n = 1,560‣ Decreased from 7.6% in 2010 Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2012 Blackbaud
  16. 16. 16 n = 1,560Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2012 Blackbaud
  17. 17. 17 $315,000,000,000 $210,000,000,000 Offline $105,000,000,0002006 2007 2008 2009 $0 2010 2011‣ Giving is in a slow transitional phase Source: Giving USA, Blackbaud © 2012 Blackbaud
  18. 18. 18Offline Source: National Index of Fundraising Performance, Target Analytics © 2012 Blackbaud
  19. 19. 19Trend No. 3 © 2012 Blackbaud
  20. 20. 20 32%of online donors switch channels and give offline the next yearSource: 2011 donorCentrics Multichannel Giving Report, Blackbaud http://www.blackbaud.com/multichannel © 2012 Blackbaud
  21. 21. 2011 donorCentrics Internet  and Multichannel Giving Benchmarking Report ‣ 28 nonprofit organizations ‣ 15 million donors ‣ $1+ billion in revenue ‣ Trends from 2007 to 2010 ‣ Multichannel donor analysiswww.blackbaud.com/multichannel © 2012 Blackbaud
  22. 22. 22Source: 2011 donorCentrics Multichannel Giving Report, Blackbaud http://www.blackbaud.com/multichannel © 2012 Blackbaud
  23. 23. 23Source: 2011 donorCentrics Multichannel Giving Report, Blackbaud http://www.blackbaud.com/multichannel © 2012 Blackbaud
  24. 24. 24Source: 2011 donorCentrics Multichannel Giving Report, Blackbaud http://www.blackbaud.com/multichannel © 2012 Blackbaud
  25. 25. 25Source: 2011 donorCentrics Multichannel Giving Report, Blackbaud http://www.blackbaud.com/multichannel © 2012 Blackbaud
  26. 26. 26Source: 2011 donorCentrics Multichannel Giving Report, Blackbaud http://www.blackbaud.com/multichannel © 2012 Blackbaud
  27. 27. 27Trend No. 4 © 2012 Blackbaud
  28. 28. 28 75% of peer-to-peer fundraising participants are lost each yearSource: 2011 donorCentrics Peer-to-Peer Fundraising Benchmarking Insights,http://www.blackbaud.com/rwr © 2012 Blackbaud
  29. 29.  2012 donorCentricsPeer-to-Peer Fundraising Benchmarking Insights‣ 10 national event programs‣ Alzheimer’s Association‣ American Diabetes Association‣ Arthritis Foundation‣ Easter Seals‣ March of Dimes‣ National Multiple Sclerosis Society www.blackbaud.com/RWR © 2012 Blackbaud
  30. 30. 30‣ Teams outperform individuals in fundraising Source: 2011 donorCentrics Peer-to-Peer Fundraising Benchmarking Insights,http://www.blackbaud.com/rwr © 2012 Blackbaud
  31. 31. 31‣ Only 25% of fundraising participants are retained Source: 2011 donorCentrics Peer-to-Peer Fundraising Benchmarking Insights,http://www.blackbaud.com/rwr © 2012 Blackbaud
  32. 32. 32Trend No. 5 © 2012 Blackbaud
  33. 33. 33 54% of nonprofits say of goal of social media is fundraisingSource: 2012 Nonprofit Social Network Benchmark Report http://www.nonprofitsocialnetworksurvey.com © 2012 Blackbaud
  34. 34.  2012 Nonprofit Social Network Benchmark Report ‣ 3,500+ nonprofit professionals ‣ NTEN ‣ Common Knowledge ‣ Blackbaudwww.nonprofitsocialnetworksurvey.com © 2012 Blackbaud
  35. 35. 35Source: 2012 Nonprofit Social Network Benchmark Report http://www.nonprofitsocialnetworksurvey.com © 2012 Blackbaud
  36. 36. 36Source: 2012 Nonprofit Social Network Benchmark Report http://www.nonprofitsocialnetworksurvey.com © 2012 Blackbaud
  37. 37. 37Source: 2012 Nonprofit Social Network Benchmark Report http://www.nonprofitsocialnetworksurvey.com © 2012 Blackbaud
  38. 38. 38“One more thing...” © 2012 Blackbaud
  39. 39. © 2012 Blackbaud
  40. 40. 40 n = 1,895Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2012 Blackbaud
  41. 41. 41Can’t Get Enough? ‣ Twitter • @smaclaughlin ‣ Nonprofit Trends • www.nptrends.com ‣ Blackbaud Index of Charitable Giving • www.blackbaud.com/blackbaudindex • Text “Index” to 69866 © 2012 Blackbaud
  42. 42.  Thank You Steve MacLaughlin Director, Internet Solutions steve.maclaughlin@blackbaud.com Twitter: smaclaughlin Blog: www.nptrends.com © 2012 Blackbaud

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