Presenting customer acquisition management process PowerPoint presentation slides.The stages in this process are customer retention, business intelligence, lead management, customer value, customer engagement, business acquisition, customer acquisition cost.

1. Customer Acquisition Management Process
Your Company Name
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2. AGENDA
01
Agenda
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02
Agenda
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03
Agenda
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04
Agenda
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05
Agenda
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06
Agenda
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www.company.com 2
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3. Customer LifecycleSales Funnel
Marketing Team
Sales Team
Customer Success Team
Visitor
Prospect
Activated User
Customer
Loyal Customer
Activated Customer
Leads(inbound/Outbound)
Marketing Qualified Lead(mql)
Sales Qualified Lead(sql)
Opportunity
Proof Of Concept(pop)
Closed
Onboarding
Renew/Upsell
CUSTOMER ACQUISITION FRAMEWORK
www.company.com 3
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4. DATA
Build
Connections
Assess
Specific Needs
Of Project
Execute
Campaigns
Response
Management
End To End Audience Engagement
Customer Acquisition & Retention
CUSTOMER ACQUISITION MANAGEMENT
www.company.com 4
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01
02
03
04
TARGET PROSPECTS
www.company.com 5
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6. Primary
Target
Group
01
Primary
Target
Group
03
Secondary
Target
Group
02
Secondary
Target
Group
04
Primary &
Secondary
Target Group
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TARGET GROUP SEGMENT
www.company.com 6
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7. Customer Trust
Click Through
Conversion
Turnover
Organic Lead
Awareness
Information
Acquisition
Transactions
Commercial
Levers
User
Experience
CUSTOMER ACQUISITION STRATEGY
www.company.com 7
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8. Hunters Visitors Leads Customers Advocates
“Visibility”
Keywords
Social Media
“Interest”
Landing Pages
Split Testing
“Desire”
Transactions
Event Tracking
“Action” Social
Inbox Smart
Content
Attract Convert Close Engage
CUSTOMER ACQUISITION STRATEGY
www.company.com 8
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9. Customer
Acquisition
12
11
10
09
08
07 06
05
04
03
02
01
Strategic Partnerships &
Affiliates
Public
Relations
Community
Service
Print
Mass Media: Outdoor, TV
Radio & Sponsorships
Events
Search Engine Marketing (PPC)
Reputation Management
Merchandising
Email
Marketing
Referral
Programs
Direct Mail
& Purl
Search Engine
Optimization
CUSTOMER ACQUISITION CHANNELS
www.company.com 9
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10. • Listening To The
Customer
• Multiple Methods
To Drive Traffic
• Social Media
Marketing
• Lead Management
• Dynamic
Experiences
• Analytics
• Lead Scoring
• Personalization
• Lead Nurturing
Tactics
• Email And
Marketing
Automation
• Marketing And
Sales Enablement
• Sales Force
Automation
Driving
Traffic
Conversion Nurturing Sales
Website
Limited
Use In FS
ACQUISITION STRATEGY PLAN
www.company.com 10
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11. Leads
Clients Visit
Web Presence
Customer
Acquisition
Social
News
Blog
Social
Networks
Analytics
Seo
Market
Research
CRM
Email
Campaign
Call
Center
Customer Relationship
Management
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CUSTOMER ACQUISITION PROCESS
www.company.com 11
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Chase
1. Database
Development
2. Account Intelligence
3. Digital Assets
4. Social Media
5. Sales Calls
6. Incubation Interactive
Email
7. Appointment Setting
Co Create
1. In Partner Marketing
2. fluencies
3. Analysts
4. Peers
5. Authors
6. Academia
7. Thought Leaders
Come
1. Social Media
2. Content
3. Endorsements
4. Credentials
5. Birds Of A
Feather
6. Starburst
Caught
1. Website Tracking
2. Reverse Look Up
3. Digital Assets
4. Incubation
5. Interactive Email
6. Account
Intelligence
DEMAND
CREATION
STRATEGY
DEMAND CREATION STRATEGY
www.company.com 12
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13. 01
02
03
04
05
06
07 This slide is 100% editable. Adapt it
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Lead Management
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Add More
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Team Management
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Task Management
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Client Management
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Contact Management
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Opportunity Management
SALES FORCE AUTOMATION
www.company.com 13
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14. Events
SEO/PPC
Direct Mail
Website
Email
Social
Advertising
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NEW CUSTOMER BY SOURCE
www.company.com 14
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W
LEAD
GENERATION
LEAD GENERATION STRATEGY
www.company.com 15
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INPUT
INPUTINPUT
LEAD CONVERSION
www.company.com 16
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100%
75%
50%
25%
10%
LEAD CONVERSION
www.company.com 17
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18. Projects
Completed
56% 36% 8%
Number Of
Dimensions
48%36%
16%
Number Of
Scoring Rules
20%
33%
20%
7% 7%
13%
Adoption Of Lead Scoring
Solutions Chosen
36%
01
27%
02
37%
03
LEAD SCORING
www.company.com 18
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19. 23%
17%
Measurable ROI On
Lead Generation
Program
38%
30%
Increased Conversion
Rates From Qualified
Lead To Opportunity
38%
40%
Increased Sales
Productivity And
Effectiveness
38%
35%
Shortened
Sales Cycle
15%
17%
Better Alignment Of
Marketing And Sales
Efforts
Better Forecast And
Pipeline Visibility
41%
36%
LEAD SCORING
www.company.com 19
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20. Sales
Enablement
Search
Engine
Driving
Awareness
Lead
Generation
Lead
Generation
Up Selling
And Cross
Selling
Analyst
Relation
Lead
Nurturing
Content
Marketing
LEAD NURTURING TACTICS
www.company.com 20
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Driving
Awareness
Lead
Generation
Lead
Nurturing
Upselling
& Cross
Selling
01
02
03
04
LEAD NURTURING TACTICS
www.company.com 21
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22. Get Customers Grow Customers
Social Media
Media
Articles Contests,
Events
Blogs, RSS
Emails
Loyalty
Programs
Outreach
Programs
Product
Updates
Viral loop
Up-sell
Next-Sell
Referrals
Cross-sell
Keep Customers
Acquire
Activate
LEAD NURTURING LIFECYCLE
www.company.com 22
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MARKETING CAMPAIGNS
www.company.com 23
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24. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Sunday
Saturday
Friday
Thursday
Wednesday
Tuesday
Monday
Sunday Your Text Here
Your Text Here
Your Text Here Your Text Here
Your Text Here
Your Text Here
Text Here
Text Here
Your Text Here
Text Here
Text Here
Text Here
MARKETING ROADMAP
www.company.com 24
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25. Synchronistic Strategies
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New Ways To Sell
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Customer Centric Culture
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audience's attention.Websites That Work
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Innovative Design
& Media
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Branding To Led
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01
02
03
04
05
06
Marketing
For Growth
MARKETING GROWTH STRATEGY
www.company.com 25
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26. MARKETING REACH BY CHANNELS
www.company.com 26
Which Marketing Channel Is Growing
Fastest
15
13
18
20
18
6
10
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Influencer Engagement Use Cases
0
20
40
60
80
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27. Brand Advocate
Positive
(Promoter)
Brand Detractors
Negative
(Saboteur)
Brand Awareness
Neutral
(Passive)
Good
Bad
Experience
WORD OF MOUTH MARKETING (WOM)
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28. DIRECT MARKETING METHOD
www.company.com 28
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Direct Mail
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Telemarketing
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Email Marketing
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Direct Advertising
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Direct Selling
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Couponing
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Broadcast Faxing
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29. 0
1.5
2.5
2.5
2.2
1.9
3
0
3.4
2.8
3.8
3.6
2.9
4
0
5
3.6
4
6
5
4.6
0
1
2
3
4
5
6
7
2017 2018 2019 2020
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CLIENT REFERRALS
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30. REFERRAL MARKETING FUNNEL
www.company.com 30
01
02
03
04
05
06
07
Advocates
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Shares Per Advocate
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Shares
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Clicks Per Share
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Referrals
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Conversion Rate
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Conversions
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31. Received Referrals
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Sent Referrals
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Calendar Events
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$6,450 $3,650
Received Referral Revenue Generated By Sent Referrals
70%
10%
20% Contacted (70%)
Proposal (10%)
Handed Off (20%)
REFERRAL REPORT
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Attract
Grow
Nurture
CUSTOMER LOYALTY LIFECYCLE
www.company.com 32
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33. 20
Enrollments
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9
Reward
Outstanding
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$ 12,454
Loyalty
Revenue
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$ 218
Gift Sales
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LOYALTY PROGRAM PERFORMANCE
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34. MARKETING WITH SOCIAL MEDIA
Facebook
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Instagram
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YouTube
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Chat
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Twitter
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LinkedIn
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Blog
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Snap Chat
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SOCIAL MEDIA MARKETING
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36. Market
Penetration
Strategy
Product
Development
Strategy
Market
Development
Strategy
Diversification
Strategy
4
Growth
Strategies
MARKETS
CurrentNew
Current New
PRODUCTS
ANSOFF MATRIX FOR GROWTH STRATEGY
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37. Existing Modified New
ExistingModifiedNew
Products & Services
Markets&Customers
Diversification
Partial
Diversification
Limited
Diversification
Partial
Diversification
Market
Development
Market
Expansion
Market
Penetration
Product
Extension
Product
Development
MODIFIED ANSOFF MATRIX
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38. MARKETING AUTOMATION
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SMS Messaging
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Nurture Marketing
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Email Marketing
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Web Tracking
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Integrations
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Social Discovery
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Surveys
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Form Capture
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Training & Support
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Campaign Tracking
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39. 01
02
03
04
05
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Personal Selling
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Direct Marketing
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Internet Marketing
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Public Relations
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Sales Promotions
PUBLIC RELATIONS(PR) FOR CUSTOMER ACQUISITION
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EMAIL AND MARKETING AUTOMATION
www.company.com 40
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41. $120
$100
$80
$60
$40
$20
$0
Rising
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Steady
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ACQUISITION COST PER CUSTOMER
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42. 4.3
2.5
3.5
4.5
4.9
2.4
4.4
1.8
2.8
5.6
2 2
3
5
4
0
1
2
3
4
5
6
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DATA ANALYTICS
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43. Customer Satisfaction
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90 %
Net income
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180 %
Productivity
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50 %
Cash Flow
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123 %
Turnover
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67 %
OUR KEY METRICS
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44. 0 2 4 6 8 10 12 14 16 18
Brand Paid Search
Non-Brand Paid Srarch
Directload
Brand Organic Search
Non- Brand Organic Srarch
Inbound Free Links
Affiliates
Display
Comparison Shopping
Display Retargeting
Email
0% 5% 10% 15% 20% 25% 30%
CUSTOMER REVENUE MODEL
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45. This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
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needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
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This slide is 100% editable. Adapt it to your
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This slide is 100% editable. Adapt it to your
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Sql
Opportunity
Prospect
Engaged
Just A Name
Customer
Mql
CRM PIPELINE MANAGEMENT
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46. Interest
Marketing Validates
Quality Of Interest
Learn
Marketing
Nurtures To
Sales Ready
Evaluate
Sales Rejects
Leads
Justify
Opp
Stalls
Purchase
Opp
Lost
Name
Inquiry
Marketing
Qualified
Lead
Close
Sales
Qualified
Lead
Sales
Accepted
Lead
CRM SALES LEADS WITH MARKETING
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47. This slide is 100% editable. Adapt it to your needs and capture
your audience's attention. This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture
your audience's attention. This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture
your audience's attention. This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture
your audience's attention. This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.Meet Basic
Customer
Requirements
Achieve
Customer
Delight
Customer
Needs
Satisfy
Unstated
CRM CUSTOMER SATISFACTION
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48. Elevate
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Suggest
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Inquire
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Reflect
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FEEDBACKS
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49. ADDITIONAL
SLIDES
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50. This slide is 100%
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01 02 03 04
OUR MISSION
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51. MARRY TORRES
CEO/ Director
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JACK BROWN
Web Designer
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ANITA DAVIS
Sales Marketing
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TOM COLESI
Editor
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OUR TEAM
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52. OUR GOALS
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53. COMPARISON
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audience's attention.
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audience's attention.Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
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54. LOCATION
www.company.com 54
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25%
87%
62%
54%
47%
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55. 2021
2022
2020
2018
2017
2019
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audience's attention.
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audience's attention.
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audience's attention.
TIMELINE
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56. 06
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100% editable.
05
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100% editable.
04
This slide is
100% editable.
03
This slide is
100% editable.
02
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100% editable.
01
This slide is
100% editable.
TARGET
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57. Your Text
Here
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VENN
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58. This slide is 100% editable. Adapt it to your
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This slide is 100% editable. Adapt it to your
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This slide is 100% editable. Adapt it to your
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Text Here
TextHere
LOW HIGH
HIGHLOW
MATRIX
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59. This slide is 100% editable.
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This slide is 100% editable.
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your audience's attention.
This slide is 100% editable.
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your audience's attention.
This slide is 100% editable.
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01
02
03
04
Text
Here
BULB OR IDEA
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60. Text Here
Text Here
Text Here
Text Here
Text Here
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This slide is 100% editable. Adapt it to your
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This slide is 100% editable. Adapt it to your
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This slide is 100% editable. Adapt it to your
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FUNNEL
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61. Thank You
Address
# Street Number,
City, State
Contact
Numbers:
08785644562
Email Address:
emailaddress@
123.com
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62. Download this deck as an
E ditable Pow erPoint Presentation on
SlideTeam
You can download this complete deck from www.slideteam.net -> 'Complete Decks' ->
‘Customer Acquisition Management Process’