This webinar will use the most up-to-date data to reveal the emerging trends in the types of books Canadians are buying. Are Canadians still into Comics & Graphic Novels? What about Travel and Romance? BookNet Canada SalesData & LIbraryData team, Lily Dwyer and Kalpna Patel, dig deep into the data to show you the book subjects on the move. Link to video and transcript: https://bnctechforum.ca/sessions/trending-now-book-subjects-on-the-move-in-the-canadian-market/ Presented by BookNet Canada on February 27, 2024 with support from the Department of Canadian Heritage.

1. Trending now:
Book subjects on the move in the Canadian
market
Lily Dwyer + Kalpna Patel
February 2024

2. Scope + Methodology
● Analysis based on data collected from our SalesData retailer
aggregation service
● Sales of print books, measured in units sold
● Comparison of sales in the All Markets for 2023 over 2022, mostly
● Subject categories are based on BISAC codes, mostly
● Market Share and Bestseller Reports are run through the
SalesData tool, which all subscribers can access

3. 2023 At a Glance
Print Market Sales
-9%
2023 over 2022

4. 2023 At a Glance
Fiction
-4%
Non-Fiction
-11%
Juvenile
-10%
Young Adult
-16%

5. Chapter 1:
Travel

6. National Travel Survey
● Trips taken by Canadian residents
increased by 43% over the same quarter
in 2022
● Domestic travel higher than pre-pandemic
levels, accounting for 88% of all travel
● Travel to the US increased by 252% over
the same period in 2022, matching
pre-pandemic levels (6 million trips in
2019)
● Overseas travel
remains below
pre-pandemic levels
In the first quarter of 2023:

7. Travel
-2%
2023 over 2022
Snapshot: Travel in 2023

8. Top Titles: Travel in 2023

9. Chapter 2:
Games + Activities/Puzzles

10. Snapshot: Games + Activities/Puzzles in 2023
Paperback = Books
Other = Jigsaw
puzzles, cards, kits,
non-book items

11. Top Titles: Games + Activities / Puzzles

12. Chapter 3:
● Comics + Graphic Novels
● Manga

13. -18
Snapshot: Comics & Graphic Novels in 2023
-17%
2023 over 2022,
in all of Adult, Juvenile,
and YA
Comics &
Graphic Novels

14. Comics & Graphic Novels in 2023
-31%
Adult
-28%
Juvenile
+3%
Young Adult
-31%

15. Top Titles: Comics + Graphic Novels in 2023

16. Snapshot: Manga in 2023
Adult
-32%
Juvenile
-16%
Young Adult
+291%

17. Top Titles: Young Adult Manga 2023

18. Chapter 4:
Romance

19. Snapshot: Romance in 2023
+59%
+9%
Romance
+9%
2023 over 2022

20. Romance in 2023: Old Flames
Contemporary
-5%
Romantic Comedy
-9%
Regency
-35%
Fantasy
+235%

21. Chapter 5:
Romantasy

22. Currently Crushing: Romantasy
Headlines…

23. WWTAWWTA Romantasy
Adult
Fantasy / Romance
+57%
Adult
Romance / Fantasy
+235%
Young Adult
Fantasy / Romance
+331%

24. Top Titles: FICTION / Romance / Fantasy

25. Top Titles: FICTION / Fantasy / Romance

26. Top Titles: YA Fantasy / Romance

27. Chapter 6:
Gothic Fiction

28. Snapshot: Genre Fiction in 2023
Fantasy
+20%
Gothic
+200%
Science Fiction
-5%

29. Top Titles: Gothic Fiction in 2023

30. Chapter 7:
Non-Fiction /Cooking/Beverages

31. Snapshot: Alcoholic Beverages in 2023
-9% +40%
-12%
2023 over 2022
Alcoholic
Beverages
Source:

32. Snapshot: Non-Alcoholic Beverages in 2023
-9% +40%

33. Top Titles: Non-Alcoholic Beverages in 2023

34. Chapter 8:
Adult Non-Fiction

35. ● Book buyers aged 35 to 44 bought
the most print books in 2022
● Millenials now outnumber Boomers
in Canada
FACTS:

36. Snapshot: Adult Non-Fiction in 2023
+181%
+33%
+279%
Menopause
+32%
Aging
+70%
Women’s Health
+185%

37. Top Titles: The Menopause Revolution

38. Gen X/Y Period Nostalgia

39. Gen Z: Menstruation + Sex Ed.

40. Chapter 9:
Young Adult Non-Fiction

41. Snapshot: Young Adult Non-Fiction in 2023
+40%
+25%
YA Non-Fiction
+23%
2023 over 2022

42. Top Titles: Young Adult Non-Fiction in 2023

43. “You know, for kids!”: Young Readers Editions

44. Chapter 10:
Indigenous Subjects

45. Growth: Indigenous Subjects

46. FICTION / Indigenous
Indigeniety in BISAC Subject Headings

47. JUVENILE FICTION
Indigeniety in BISAC Subject Headings
JUVENILE FICTION / Comics & Graphic Novels / Indigenous Peoples of Turtle
Island
JUVENILE FICTION / Comics & Graphic Novels / Native American
JUVENILE FICTION / Indigenous Peoples of Turtle Island
JUVENILE FICTION / Indigenous Peoples of Turtle Island / Teachings
JUVENILE FICTION / Native American

48. YOUNG ADULT FICTION
Indigeniety in BISAC Subject Headings
YOUNG ADULT FICTION / Indigenous
YOUNG ADULT FICTION / Indigenous Peoples of Turtle Island
YOUNG ADULT FICTION / Native American

49. JUVENILE NON-FICTION
Indigeniety in BISAC Subject Headings
JUVENILE NONFICTION / Indigenous Peoples of Turtle Island
JUVENILE NONFICTION / Indigenous Peoples of Turtle Island / Teachings &
Traditions
JUVENILE NONFICTION / Native American

50. YOUNG ADULT NON- FICTION
Indigeniety in BISAC Subject Headings
YOUNG ADULT NONFICTION / Indigenous
YOUNG ADULT NONFICTION / Indigenous Peoples of Turtle Island
YOUNG ADULT NONFICTION / Native American

51. ADULT NON-FICTION
Indigeniety in BISAC Subject Headings
ART / Indigenous Art of the Americas
BIOGRAPHY & AUTOBIOGRAPHY / Cultural, Ethnic & Regional / Indigenous
COOKING / Regional & Ethnic / Indigenous Food of the Americas
DRAMA / Indigenous Peoples in the Americas
FOREIGN LANGUAGE STUDY / Indigenous Languages of the Americas
HISTORY / Indigenous Peoples in the Americas
LAW / Indigenous Law
LITERARY COLLECTIONS / Indigenous Peoples in the Americas
LITERARY CRITICISM / Indigenous Peoples in the Americas
POETRY / American / Native American
POETRY / Indigenous Peoples of Turtle Island
RELIGION / Indigenous, Folk & Tribal
SOCIAL SCIENCE / Ethnic Studies / American / Native American Studies
SOCIAL SCIENCE / Indigenous Studies

52. Chapter 11:
Identify Subject Trends with
SalesData

54. What’s Cooking?

55. Run a Market Share Report with SalesData!

56. Run a Market Share Report with SalesData!

57. Run a Market Share Report with SalesData!

58. Thank you
salesdata@booknetcanada.ca
booknetcanada.ca/newsletter-sign-up