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Camilla Zuckero
Brand You
MCM 707/Dr. Williamson & Professor Jones
September 8, 2013
Camilla Zuckero: Improving the Brand
Camilla
Zuckero
Current
Brand
Franklin’s
MCM
Program
Camilla
Zuckero
Future
Brand
Equation For Success
Brand & Rubicam’s BrandAsset Valuator
Differentiation Relevance
Knowledge Esteem
Brand
Camilla Zuckero Today’s Brand:
COMMITTED TO SUCCESS
• Superior
work
quality
• Reliable
• Adaptable• Consistent
positive
attitude
Differentiation Relevance
EsteemKnowledge
Camilla Zuckero: Building My Brand
Product Strategy Decisions
Product
Attributes Branding Packaging Labeling
Product
Support
Services
Camilla Zuckero: Building My Brand
Brand Strategy Decisions
Brand
Positioning
Brand Name
Selection
Brand
Sponsorship
Brand
Development
Camilla Zuckero + Franklin’s MCM
Program= Brand of Tomorrow
A PARTNER, COMMITTED TO YOUR
SUCCESS
• Working
together to
exceed
expectations
• Leading
professional
with proven
results
• Innovative/Big-
Picture ideas for
maximum
growth
• Driven, focused
on helping you
achieve your
strategic goals
Dedicated Visionary
CollaborationCredibility
Zuckero brand you

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Zuckero brand you

  • 1. Camilla Zuckero Brand You MCM 707/Dr. Williamson & Professor Jones September 8, 2013
  • 2. Camilla Zuckero: Improving the Brand Camilla Zuckero Current Brand Franklin’s MCM Program Camilla Zuckero Future Brand Equation For Success
  • 3. Brand & Rubicam’s BrandAsset Valuator Differentiation Relevance Knowledge Esteem Brand
  • 4. Camilla Zuckero Today’s Brand: COMMITTED TO SUCCESS • Superior work quality • Reliable • Adaptable• Consistent positive attitude Differentiation Relevance EsteemKnowledge
  • 5. Camilla Zuckero: Building My Brand Product Strategy Decisions Product Attributes Branding Packaging Labeling Product Support Services
  • 6. Camilla Zuckero: Building My Brand Brand Strategy Decisions Brand Positioning Brand Name Selection Brand Sponsorship Brand Development
  • 7. Camilla Zuckero + Franklin’s MCM Program= Brand of Tomorrow A PARTNER, COMMITTED TO YOUR SUCCESS • Working together to exceed expectations • Leading professional with proven results • Innovative/Big- Picture ideas for maximum growth • Driven, focused on helping you achieve your strategic goals Dedicated Visionary CollaborationCredibility

Editor's Notes

  1. According to Kotler, “Brands…are a key element in the company’s relationships with consumers. Brands represent consumers’ perceptions and feelings about a product. And its performance…” (2014, p.244). My personal brand has a definition today that I will improve after the successful completion of my graduate studies in the Franklin MCM program. In order to build and manage my brand successfully, there are established principles to guide the process.
  2. A brand with strong brand equity, or “the differential effect that knowing the brand name as on customer response to the product and its marketing” (Kotler, 2014, p. 244), must be strong in all four categories of the Brand & Rubicam’s BrandAsset Valuator. There must be a factor that makes the brand stand out(differentiation). The brand must be relevant, or meet the consumers needs. Consumers must be knowledgeable about the brand, as well as hold it in high regard (Kotler, 2014, p. 244).
  3. In addition, according to Peters, an essential part of a successful brand is the identification of the product’s features and the benefits they provide the consumer. This is the “feature – benefit model” (paragraph 21). A quality that makes me stand out is my consistent positive attitude which contributes to an overall positive environment. Through my adaptability, I meet the needs of colleagues with my contributions in various projects. I rarely, if ever, miss work, and I work every weekend and most nights. I will always stop to answer questions or help solve an issue. These qualities contribute to the knowledge of my brand as reliable. I strive to maintain a high level of quality in my work. This is accomplished by paying close attention to detail and addressing issues proactively. These qualities have helped me earn respect in my work place. All of these qualities combined create my current brand of my commitment to success.
  4. According to Kotler, there are four major brand strategy decisions (2014, p. 245). They include brand positioning, name selection, sponsorship, and development. After the successful completion of my graduate studies, I will leverage the MCM program to improve my brand. I will begin with my product. I can use figure 8.2 as a guide to make decisions that will “create core customer value” (Kotler, 2014, p. 231).
  5. According to Kotler, there are four major brand strategy decisions (2014, p. 245). They include brand positioning, name selection, sponsorship, and development. The Franklin MCM program offers me areas of distinction to enable me to build a solid brand based on proven success, this includes obtaining my master’s degree.
  6. My future brand will incorporate my dedication, as proven through obtaining my graduate degree while working and raising a family. I will learn new skills in the program to assist me broaden my prospective and enable me to become more of a visionary. Along with my relevant work experience, my credentials will be an example of proven success. Finally, collaborating with my classmates, as well as co-workers, will provide me with the basis to forge successful client collaborations. My new brand: A partner, committed to your success!
  7. ReferencesKotler, P., & Armstrong, G. (2014). Principles of marketing (15th ed.). Upper Saddle River, NJ: Pearson Education, Inc.Peters, T. (n.d.). http://www.fastcompany.com/28905/brand-called-you