This document contains a chat message discussion between a customer and a representative from Red Chief, an online retailer of shoes and other clothing items. The customer asks several questions about product details, sizing, delivery, and discounts. The representative provides information about sizing guides, contacting sales representatives for additional details, delivery timelines, return policies, and future discount offers. They also share care tips for shoes and feet.

1. Chat Message
 Welcome to red chief kindly provides me your name, email id and phone
number...
 What you want to know about our product...
 Casual, Formal or Power Flex...
 There is an SIZEGUIDEoption with every article so kindly follows the same
and clicks on SIZEGUIDE(PHOTO)..
 Sorry, weare not authorized to tell for this detail so how may i assist
you????
 Call Mr. Amit he will tell you all the details of dealer and address
(09919488530)
 Sorry for inconvenience... Pls. contact on this no. 09794352555...
 Sorry if any offer and discountcome we send you a mail so kindly provide
me your name, email is and phonenumber….
 There is no showroomin (city name ), If you want to purchaseso visit
www.redchief.in
 When it will be available we send you a mail so kindly provideme your mail
id, name and phone number.
 One of our executive will call you for this.
 Free Shipping is available aboveRs1000
 Cash On Delivery is available
 Expected Days Delivery in (____) PINis 7 Days
 Dear Customer, As per the company normthere is no bargaining policy ,so
if you like any shoethen go through the price too and select the article and
confirmyour order fromour site
 if you purchase4000 +and next shopping you get 5% discount
 Mail sent. Please check your mail to reset your password.
 kindly call Mr. Amit he will tell you all the details of dealer (09794352683)
and his mail id amitkatiyar2010@gmail.com
 Thank you for your interest in Redchief online shopping & welcome to visit
our new collection.

2.  8400098498 ANAND
Shoe Care Tips
 Cleaning & polishing your shoes.
 To protect leather shoes, choosea liquid, cream or paste formof polish.
However it is better to use the cream and paste form, as liquid polish often
dries out shoeleather and causes cracks.
 Clean the shoe with a damp rag to clear all the mud and dust fromit,
 Next you can apply the polish in a circular movement with a dry rag.
 Lastly it is necessary to waterproof your leather shoes, useprotective
sprays or creams that havebee wax as this protects it fromwater.
Home Care tips for your feet
 You can often leave a lasting impression with the way your feet look; hence
it is necessary to have clean and healthy looking feet.
 Cleanse, scrub and massagethem regularly.
 Begin by soaking your feet in a tub of warmsoapy water, this will relax your
feet and soften the dead skin on your foot.
 With the help of a foot scrubber or pumice stone, scrub of the dead skin
cell fromyour feet.
 Finally massagethem with a moisturizer to keep them soft.
 You can end with cutting and filing your toe nails.

3.  Always keep your feet protected even at home by wearing socks or a pair of
softrubber slippers. Follow these tips and keep your feet healthy looking
and clean
Footand ShoeCare Tips
When shopping for shoes, always make sure to not force your feet in order to conform to the
shape of a pair of shoes. Some serious foot confusions, and even more common circumstances,
can be linked to one avoidable thing: unsuitable, poor quality or ill-fitting shoes.
Article Content:
Get some of Foot and Shoe Care Tips
1. Home Care tips for your feet
2. You can often leave a lasting impression with the way your feet look; hence it is necessary to
have clean and healthy looking feet.
3. Cleanse, scrub and massage them regularly.
4. Begin by soaking your feet in a tub of warm soapy water, this will relax your feet and soften
the dead skin on your foot.
5. With the help of a foot scrubber or pumice stone, scrub of the dead skin cell from your feet.
6. Finally massage them with a moisturizer to keep them soft.
7. You can end with cutting and filing your toe nails.
8. Always keep your feet protected even at home by wearing socks or a pair of soft rubber
slippers.
Follow these tips and keep your feet healthy looking and clean.
How to deal with your odorous feet
Foot Odor is a common problem that affects many people. Since it’s a big cause of
embarrassment, most people never bother getting it treated. Here are some pointers you can
follow to keep smelly feet at bay.

4. Causes
1. The main cause of foot odor is the buildup of sweat and bacteria.
2. Moisture on feet causes fungal infection.
3. Smelly feet are also caused due to socks worn for long time.
4. Choosing the wrong footwear causes foot odor, especially if worn for long hours.
Remedies
1. Make sure you maintain good foot hygiene by washing your feet every time you step out of
your shoes. Pay special attention to areas such as those between your toes.
2. Keep your feet cool and dry by applying some foot powder or anti fungal spray before you
step into your shoes or after you’ve just washed your feet.
3. Change your socks regularly. Opt for socks that are comfortable and allow your feet to
breathe.
Choose materials such as cotton
4. Pay special attention to the shoes you wear. Canvas and open toe shoes that allow free
movement are very beneficial.
5. To dry out the insides of your shoes, sprinkle some baking powder and leave them out for a
couple of days.
6. You can try some good old home remedies such as soaking your feet in black tea (the tannic
acids help pores open up and kill bacteria) or kosher salt water for about twenty minutes every
day for one week, to deal with foot odor problems.

5. Why I purchase red chief?
The company has specialization in leather. All the footwear under this brand is of
leather material. Footwear rangeof leayan global pvt. Ltd was launched under the
brand name of red chief in 1997 to meet the growing demand of branded high
quality leather footwear at an affordableprice.
Red chief footwear storehas different types of collection like casualshoes, formal
shoes, poweflex, sandal, slipper and Chappal with many colures and designs. The
production has well equipped operational laboratory and work center tagged with
physicaland chemical research labs to conduct diversequality on chemicals
leather and footwear.
3 Reasons to Order a Redchief Today!!!
1. Unbeatable Quality Leather
2. Comfortto wear
3. Now on 30% Discount
So justclick on link & buy @www.redchieh.in
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Weeks after Order
About 2 weeks after the order has been placed, the CEO or the customer service manager should
email the customer personally asking how everything went.
Something like this typically works well:
“Hey [name],
I want to personally thank you for the order you placed on [date].
I would like to get your feedback on the order so I can know how everything went and if anything
needs improvement.
You can email me, call me, or even tweet me.
Thanks again,
[Name]
[Position in Company]

7. [Email]
[Phone Number]
[Twitter handle]
[Company mission statement or slogan]”
2-3 Months after Order
If the customer hasn’t ordered again in a couple of months, you can send them an email asking
them why and offering a discount code. This kind of email template should suffice:
“Hey [name],
I’ve noticed you haven’t placed an order with us in a few months. Have you seen our latest
product selection [enter link] and latest content [enter link]?
We would like to welcome you back by offering you a 10% off coupon. Just apply [enter coupon
code] to your next order and 10% will be automatically deducted from the total. Hurry, though,
the code expires in 3 weeks.
If there’s a specific reason why you haven’t placed an order with us that we can resolve, let me
know. Call, email, or tweet me.
Thanks,
[Name]
[Position in Company]

8. [Email]
[Phone Number]
[Twitter handle]
[Company mission statement or slogan]”
011-47020661, 09873772481 delhistore
1. TARGET SPECIFIC NICHE MARKETS
Everyone may be a prospect for your product or service. But your marketing efforts will
produce the best results for the lowest cost when you target prospects with the greatest
need for what you offer. Identify a niche market. Customize your promotional material to
appeal to their greatest need. Then multiply your results by defining several other niche
markets and slanting your promotional materials to appeal the biggest need of
prospects in each market.
2. PROMOTE YOUR OWN USP
USP is short for "Unique Selling Proposition". It's the
compelling reason why a prospect will do business with you instead of with your
competition. You'll attract the maximum number of customers when you offer a benefit

9. they cannot get from your competitors. If you don't already have a USP, create one by
adding something to your business you're not already offering. Convert it into a benefit
statement and include that statement in all your advertising.
3. NEVER ADVERTISE WITHOUT AN OFFER
Always include a powerful offer in your advertising. Offer
free information related to your product or service to
generate inquiries or website traffic. Then make the most
compelling discount or bonus offer you can afford -- to
convert these inquiring prospects into paying customers.
This automatically leads to the next marketing principle...
4. COLLECT CONTACT INFORMATION AND USE IT TO FOLLOW UP
Most prospects won't buy the first time they hear or see
your sales message. You need a system to collect contact
information enabling you to reach them again with periodic
reminders and offers. Many businesses develop over 50
percent of their sales by following up with prospects who
previously requested information but didn't buy -- yet.
Advertising is expensive. Maximize your return on it by
following up periodically with the prospects it produced to
convert more of them into customers.
5. REMOVE THE OBSTACLE OF RISK
Do you know the major reason why people don't buy something they want or need? They don't
want to take the chance of getting something different than they expect and maybe even losing
money. You can eliminate this risk by guaranteeing satisfaction. If you sell products, offer a
liberal money back guarantee. If you provide a service, offer to continue working without
additional charge until the promised result is achieved.
6. DIVERSIFY
It's easier and less expensive to get more business from
satisfied customers than to find new customers. Continually find or develop new products and
services related to what you sell -- and offer them to your customers. Affiliate programs offer a
quick and low-cost way for Internet based businesses to add new products and services to their
inventory.
7. NEVER STOP TESTING
Continually test and evaluate the effectiveness of
everything you use or do to promote business. Here's a
highly effective 80/20 guideline you can use. Invest 80

10. percent of your advertising budget and effort in proven
promotions and 20 percent in testing new variations. Most
businesses using this system continue growing -- even in a highly competitive market.
Take a few minutes to evaluate how well you're implementing each of these seven marketing
principles in your business. A small improvement in just one of them will boost your sales
immediately. An improvement in several will generate a big increase in your total sales volume.
A10003 204 NATURAL 60gm
A10004 001 Black 40gm
A10004 204 NATURAL 40gm
A10005 804 OILY 100ml
A10006 804 OILY 100ml
A10008 001 Black 40gm
A10008 204 NATURAL 40gm
A10009 204 NATURAL 60gm
A10010 107 ELEPHANT TAN 60gm
A30004 204 NATURAL 08ml
A60003 204 NATURAL 150ml
A60005 013 MASH 160 ml
A60005 017 TUBACOO 160 ml
A60005 022 RUST 160 ml
A60005 204 NATURAL 160 ml
A60006 204 NATURAL 150ml
There are diffrenttypesof soles,namelyPU(polyurethane) Sole ,Rubbersole ,TPR sole ,
Leathersole ,Plasticsole ,sheetsole etc..

11. PU sole isverygood and's durable ,u can wearit for more than twoyears, daily.Howeverit
doesnthave a longershelf life ,ie if udont use itfor some time orif u are usingit occassionally
the sole will break...
RubberSole isgood, sometimes itsheavy,
TPR isithe combinationof PUand Rubber
Sheetsole isnotthat good, but itlooksgud andgud finishingyouwill get
Leathersole - is actuallyaCAR TO CARPET conceptsole ,we cannot use it dailyandisnot for
roughuse ...(UsingforBROGUE modelsshoes)
Plasticsole isnormallyusedbypeopleworkingcloselywithwaterorplaceswhere therisrain..
38S 40M 42L 44XL 46XXL
www.redchief.in
shoe slogan
 RedChief.Give value toyou feet.
 Performance IsInOur Sole
 Simplymore
 Let's getoutside
 Professionalschoose RedChief
 Performance withcomfort
http://www.slideshare.net/mojnapp/36-must-see-ecommerce-
email-marketing-stats

12. Dear SUBRAMANE,
Good Afternoon,
Your Docket No. is J991L0020357 Dispatched via., First Flight Courier
For more information please contact at 1800-120-0141 (HELP LINE) or retailcare@redchief.in
Thanks & Regards
Team RedChief
vipul.pandey@redchief.co.in
Redchief Order Tracking Number
https://www.tipsandtricks-hq.com/how-to-attract-customers-
to-your-wordpress-e-commerce-store-7663
Hi,this isa special invitationfromyourstrulytojoinuscommemorate our15th anniversary.
We’ll be veryhonouredwithyourpresence. See uthere
We wouldherebyliketoinvite youtoattendthe Inaugurationceremonyof ourbusinesslocated
at The MilleniumPlaza,Andheri (East) on12th April,’14at9.30 a.m.
It wouldbe an honorto have youas our loyal customerinour other businesses.We are hoping
that we will getthe same supportfromyouas we continue toreceive inthe others.
Redchief Cordially Invites forAll Loyal Customersunderone Roof atHotel Raghuvanshi,Launch
Our NewSpringSummer'15CollectiononApr26from 11A.M.to2:30P.M.

13. Redchief Cordially InvitesforGettogetheronOccasionof Launch of Our New SpringSummer
2015Collectionunderone Roof at Hotel Raghuvanshi onApr’26 2015 from11:00 A.M. to 2:30
P.M.
Redchief Invites for Get together on Occasion of Launch Our
New Spring Summer'15 Collection under one Roof at Hotel
Raghuvanshi on Apr26 from 11A.M.to2:30P.M.
dharmeshchheda@ymail.com (09819477143)
http://www.jkcotton.com/shop-online.html
hrdesk@jkcement.com
http://topcompaniesindia.in/archives/72294
bill number:- sl2774date :- 13/3/2015
name:- arvind
bareillyphoenixmall
8445819999
Arti 9412844794
India
mart
Referral marketing isn’t easy.

14. Some companies like to think it’s a solution they can build themselves but the truth is, referral
programs are complex.
They take a ton of effort to implement and maintain just like any other marketing platform would
need.
At the same time, you know your company needs a referral program. So where do you start?
We’re here to help you out with some best practices that we’ve picked up in our day-to-day so
you can start to understand the approach you should take to implement and improve your referral
marketing strategy.
1. Tell YourUsers
One of the most important factors for successful referral marketing is how you create customer
awareness of the program.
Unfortunately, this is an area that many companies don’t dedicate enough time and resources
toward. This is an effort that has to be maintained and thought about just like your other
marketing efforts.
You wouldn’t create an e-book then not promote it so why would you treat your referral program
that way?
 Program Placement:Thisisone of the core tacticsto increase overall referral program
participation.If yourreferral programiseasytofindthenit will increase its’performance.
Unfortunately,thisisanareathat many companiesfail toconsider.Theyendupburyingthe
program.We recommendmakingyourreferral programvisible inthe rootnavigation,using
bannerdisplaysandtargetinghappymoments.
 Happy Moments:Thisiswhena useris mostlikelytogive youa referral because theyhave just
accomplishedakeytask withinyourproduct.Thiscouldbe whenauserclosesa leadinyour
CRM or has a problemsolvedbyyoursupportteam.
 Email Signature:An extensionof thishappymomenttargetingisputtingareferral programCTA
inyour email signature.Especiallyimportantforyourcustomersuccessandsupportteamssince
theycan reach yourusersat a momentwhere theyhave justhada problemsolved.Increasing
the likelihoodthe userwillwanttomake a referral.
 Invoice Reminders:Billingisn’talwaysapleasantexperience tohave withyourusers.Sothisisa
great time toinformyouruser-base thattheycan save $ off of theirmonthlybill withareferral
program.This can helpwithoverall customersatisfactionandprogramparticipationmetrics.
 Announcement:Take advantage of yourownedmedialike youremail listandblog.Sendingout
an email totell youremail subscribersaboutyourreferral programisagreat wayto start an
awarenesscampaign.

15.  Blog Post: You can alsowrite a blogpost to tell currentandprospective usersaboutyour
referral program.Make sure to optimize the article forsearchsoitcan rank whenpeople are
lookingfor*yourcompany* referral program.Thiswill give youruserswhoare lookingforthe
referral programanothereasywayto findit.
2. Pick RewardsThatMatter
The key here is to understand what motivates your users to make a referral then design your
program to give out rewards that match their motivations. Not all users are influenced by certain
types of reward structures, incentives and prizes.
 Single or Double-sidedRewards– A commonpractice in referral programsisto onlygive outa
rewardto the senderof the referral.We believe thatthisisnotthe right wayto approach
referral marketing.If youdon’trewardbothpartiesyou are changingthe overall motivationa
userhas to make a referral totheirnetwork.Double-sidedprogramsgive rewardstoboththe
senderandthe recipient.The evenrewardstructure helpsmotivateuserswhoare notlooking
to profitoff of theirpersonal network.
 Monetary or Non-MonetaryIncentives– Choosingthe rewardforyourreferral programshould
not be approachedsimply.Youneedtounderstandwhatyourusersare motivatedbyandthen
offerprizesdesignedtorewardthatbehavior.Forexample,theymaybe more interestedin
havingaccessto premiumfeatures,gettingcompanyswagorevenfunnythingslikea dancing
cat.
 Reward Variety – The type of rewardsyouofferyourusersis a crucial elementtothe
performance of yourprogram.If youcan offermultiple typesof rewardsyoucanhelpsatisfy
differentreferral behavior.Lookathow Istockphotostructurestheir referral program.They
understandthatpowerusershave a differentmotivationtoreferthantheircasual userssothey
designedtheirprogramtosatisfybothtypesof users.
3. ReduceFriction
Getting your users interested in making a referral is only half of the battle. You have to think
about conversion optimization, just like you do with your onboarding process. If you make your
user do unnecessary things in your referral program, you’re going to have abandonment issues.
 Auto-Fill Text:Your usersaren’tcopywriters,theydon’tknow how tosell yourproductbetter
than yourmarketingteam.Whydon’tyoupopulate some email andsocial templatesforyour
usersso make iteasyto share the referral offer.
 Single Sign-OnSocial Login: Some solutionsmake yourusersjumpthroughun-necessarypages
inorder to share a linkontheirsocial accounts.You needtomake that processas simple as
possible,we recommendusingasingle sign-onsolution.Don’tmake yourusercreate awhole
new account justto send a referral.

16. 4. Product/Market-Fit
A company validation philosophy that has startups monitor their product adoption rates. Usually
done by a qualitative and quantitative analysis of core business metrics to judge if the market is
demonstrating a need for the companies’ product.
 NetPromoter Score: A basicsurveyto understandif youruserwouldrecommendyourproduct
to theirnetwork.Greatforunderstandingif you’re deliveringvaluetoyouruserbase andif
you’re readyfora referral program.
 Company health:A referral programisn’ta band-aidfora productthat usersdon’tlike.You
needtoevaluate if yourcompanyisgrowing.What’syourCLTV, MRR, Churn Rate,etc..You
mightnot be readyfor a referral programif you’re havingtrouble withthesecore business
metrics.
5. ResourceDedication
Referral programs aren’t static. A problem with the approach many companies take to referral
programs is that their development team gets behind in their deadline and will skip any analytic
features.
Giving marketers no visibility to the success of the program or ability to easily change
design/copy and calls to action. I can’t stress this enough, you need to treat your referral program
like your other marketing channels.
6. Optimization
Your marketing team should be able to easily test different combinations of design/copy and
calls to action without using development resources.
We all know development resources are strained and don’t have time to implement changes
needed by the marketing team. Leaving your referral program locked away from your marketing
team is a crucial design flaw.
WrappingUp
To get the most from a referral program you need to dedicate real resources towards it. To build
an in-house solution will take a significant amount of ongoing effort from your development,
design and marketing team in order to keep the referral program performing month over month.
This is just like the huge effort from your design/marketing team that’s dedicated to optimizing
paid ad campaigns and content marketing tactics.
Armed with these best practices above you’ll be able to understand the approach you and your
company need to take to implement a high performing referral marketing program.

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