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RE-IMAGINING
HEALTH
How UNICEF is Using
Digital Innovation to Create
a Better World
How PSFK &
         UNICEF
identi ed trends
     and briefed
        agencies
PSFK & UNICEF identi ed 15 key trends
How Zemoga
Approached on	
  Zemoga	
  
 A	
  li%le	
  background	
  
The Challenge.

www.zemoga.com
The	
  process	
  yielded	
  several	
  concepts	
  
Genesis of the Teach Shirt Idea
Replicating the UNICEF Model
Bene ts to UNICEF

    - fresh thinking
    -exposure to best practices from
     other elds
    -connections to numerous new resources
    -a new way of reaching out to sponsors
    and partners
Thank You!

Piers Fawkes,   Dan Licht,
piers@ps .com   Daniel.licht
www.ps .com     @zemoga.com
                www.zemoga.com

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