2. ZAXBY’S
• Zaxby’s is a billion-dollar fast food company that is beginning to take market
space from competitors with the brand they are building.
• The business is active on Facebook, Twitter, and Instagram.
• The key to their success is expanding across the nation, and putting their brand in
different area throughout the United States, and possibly further.
• The chain was secluded to just the Southeastern states of the U.S. but have since
began a rapid spread to various states.
3. WENDY’S
• Wendy’s is an established competitor in the fast food market, and aspires to maintain a
substantial brand through their use of social media.
• Being an international billion-dollar company founded in 1969, they have been written in as a
major fast food chain.
• They are located on Twitter, Instagram, and Facebook.
• There has been some ups and downs with the success of the business as of late, but being an
established domestic and international presence has kept the business in the black.
• They have over 6000 outlets worldwide.
• “In 2015, there was 5,090 franchised and 632 company owned Wendy’s restaurants in the United
States.”
4. JACK IN THE BOX
• Jack in the Box was founded in 1951 and is a billion-dollar company in the fast food
industry.
• They have over 2000 locations and are domestically located with the only exception
being a location in Guam.
• Fun fact about them, they own the Guinness World Record for the world’s largest
coupon.
• On another note, they have seen the ups, and some devastating downs. Another fun
fact that they’ve contributed to the fast food organization may surprise some.
• The concept of a drive through had already been around, and so had the two-way
intercom to place orders. But Jack in the Box was the first to incorporate both into the
fast food experience.
5. WAYS THEY USE SOCIAL MEDIA
• Interact with customers
• Promote their brands
• Entice sales
• Display new offers/deals
6. ZAXBY’S ACTIVE ACCOUNTS
(FACEBOOK, TWITTER, INSTAGRAM)
• Displaying their variety of food
choices (Instagram)
• Promoting their expansion to new
locations (Twitter)
7. WENDY’S ACTIVE ACCOUNTS
(FACEBOOK, TWITTER, INSTAGRAM)
• Promoting specials and
communicating with followers
(Twitter)
• Showing their 4 for $4 meal deal
(Instagram)
8. JACK IN THE BOX ACTIVE ACCOUNTS
(FACEBOOK, TWITTER, INSTAGRAM)
• Targeting specifically college
students and universities (Twitter &
Facebook)
• Posting about their 4 for $4 meal
(Instagram)
