1) The document proposes launching the Reebok EasyTone walking shoe collection at Zappos.com headquarters by setting up a walking course for employees to try out sample shoes over lunch. Goodies and a raffle prize will encourage participation. 2) Customer service representatives will be trained on the shoe features to discuss with customers and an ad will promote the shoes in Zappos' catalog mailing and homepage. Additional inventory will back up the initial purchase order.