Yvan C. Goudard - Advertising Creative

PROFILE
Wednesday, January 19, 2011

Yvan is an accomplished creative professional with
more than eighteen years experience in the industry,
from Tahiti to Afghanistan, as well as Africa, Europe,
the Middle East and now Asia. He is responsible for
delivering creative TTL campaigns, and for being a key
instrument in winning pitches.
His agency roster includes: Saatchi & Saatchi, JWT,
TBWA, McCann, Ogilvy, DRAFT FCB amongst others. He
worked on international brands such as Danone,
Tunisiana, Orascom, Etihad Airways, Saudi Airlines,
Roshan, Sony, Ford, Samsung, Arla foods, Ariel,
Meditel, Pantene, to name just a few.

career
Check also my LinkedIn profile.

★ CREATIVE CONSULTANT - Froggystyle
Abu Dhabi/Dubai, UAE - Bangkok, Thailand - 01/07 to date
Creative consultancy in the MENA Region and Asia, mainly for TTL campaigns and pitches for clients like:
ICLDC, ADWEA, Tunisiana, Sprite, Danone Buiscuits, Nestle, Air Algerie, JW Marriott, McDonalds, Etihad
Airways, Orascom, Portareef, Sorouh, Yahsat, Souq Al Bahar, Roshan, Warid Telecom…
Consultancy and support to established agencies such as: McCann (North Africa), JWT (Afghanistan),
TBWA (Dubai, Abu Dhabi), Ogilvy (Dubai, Tunisia and Egypt), French Vision (Abu Dhabi), GMASCO (Dubai),
Intermarkets (Dubai), Draft FCB (Ivory Coast), PLUG Communications (Dubai), Bob’n Bab (Dubai, Lebanon), Rice
(Bangkok)...
★ CREATIVE DIRECTOR - McCann Erickson
Riyadh/Jeddah, Saudi Arabia - 04/04 - 10/06
Headed one of the 3 creative teams of the agency, generating creative strategies and concepts on all media
for major accounts in the region, such as Johnson & Johnson, Mobil, Tetra Pack, Aramex, Sony, Al Safi
Danone, Steak House, Arab National Bank, Kingdom Holding, Paris Gallery, McDonalds, Carrier, Ford,
Orbit, Samsung, Savola, VW, Quackers, Ulker, Dabur Vatika, Gazzaz…
Key instrument for pitching for strategic clients in Saudi Arabia including Emirates Bank, ART, ARLA Foods,
Saudi Airlines, Gold Gym, Al Tazaj, Al Fozan, Al Jazeera Paints, Levitra, City Stars, Carrefour, Emjoi...
★ Freelance ART DIRECTOR
Villard de Lans, France - 01/02 - 03/04
Conceived and created ads and web sites for regional and international companies like UNIAL (distributor
for Unilever in Algeria), Delta 360 (art foundry), Lythos (archeology), Vivi Bigoudi (hair dresser)...

★ ART DIRECTOR - Saatchi & Saatchi
Casablanca, Morocco - 05/00 - 10/01
Conceived and produced numerous campaigns (TV, outdoors, POSM, press, web…) for Procter & Gamble (Ace,
Ariel, Pantene, Head & Shoulders) in North Africa, as well as for the mobile phone operator Meditel
(Telefonica) and Algeriecom.com.
★ ART WORKER - Crayon De Soleil
Paris, France - 01/99 - 04/00
Developed concepts and layouts for press advertising, brochures and photographic directions for Action 1
by 1 (advertising agency), Protecrea (online registration and insurance of creations), Pacific-Image
(multimedia & photoengraving), Selection Reader’s Digests (book publisher)...
★ EDITOR / STUDIO MANAGER - SCOOP Communication Agency
Papeete, French Polynesia - 04/91-10/98
Successfully implemented and organised a book publishing department within the company (formerly
specialised in prepress). Developed the book catalogue. Actively participated in the management of the
company. Controlled and participated in the production line, both on publishing and prepress. Monitored a
network of sub-contractors in South East Asia (printers and photoengravers).

PRINT ADS

Campaign for Derani
Yachts in Phuket.
The boating experience
that makes you in
harmony with nature!

Print ad for KOMUNIK,
agency in MOROCCO.
SEEKING FRESH BLOOD.

Print ad for BobnBab Digital,
digital agency in Lebanon.
Think before you print.

Pitch element for Abyat Megastore in Kuweit.
There is only one address for your shopping in Q8.

Pitch element for
Apple in Dubai.
Showcasing iPod
shuffle as a gift for
Valentines day.

Pitch element for
Lacnor in Dubai.
Making the chocolate
drink sensual...

Pitch element for
Pinar in Dubai.
Mouthwatering dairy
products from this
famous Turkish brand.

Pitch element for a “GOT MILK” initiative in Saudi Arabia.
Drink milk if you dare...

Poster (part of a series)
conceived for Saudi Airlines.
It is our job, it is your peace
of mind..

Print ad for Samsung KSA.
Fashion victim - phone with a
cool design made for women.

Regional ad for Sony.
The small camera that
takes big pictures.

Total Energie, Europe.
This is how petrol will
be sold in 2019.
Awareness campaign
for renewable energies.

Emirates bank, KSA
Launching a car loan for
young Saudis starting
their first job.

Etihad Airways, Abu Dhabi. The widest screen in economy

Etihad Airways, Abu Dhabi. Destination ads.

Etihad Airways, Abu Dhabi.
Frequent Flyer Programme

ADAC, Abu Dhabi. UK ads.

Marriott Courtyard
Dubai.
Great meals at great
prices that make you
get rid of your now
useless fridge!

JW Mariott Dubai
Travel around the world in our 12 restaurants

Levitra KSA.
Hard in 10 minutes.

Pinar, Dubai.
Iconic food products
from Turkey.

Pitch elements for
Yahsat, Abu Dhabi.

Pitch element for Tunisiana,
Tunisia.
5th anniversary.

TV Commercials
Click here to view (on YouTube).

Digital

My Pouty Lips, International
User Interface, Site structure, social media, SEO, content management.

Talents of Afghanistan, Afghanistan
Information structure, social media, SEO, content management.

Harb Trading, Lebanon
User Interface, Information structure and web design.

BTEC, Dubai
User Interface and web design.
BTEC AND YOU
Business & Technology Education Centre (BTEC) is approved by Ministry of Education, United
Arab Emirates. BTEC has been home for more than 3000 students since 1996. Our home-stay
program offers international students an opportunity to experience life with families in Dubai, to
improve their language skills and to groom themselves for a cosmopolitan living within a supportive
family environment.
BTEC AND YOU
Business & Technology Education Centre
(BTEC) is approved by Ministry of Education,
United Arab Emirates. BTEC has been home
for more than 3000 students since 1996. Our
home-stay program offers international
students an opportunity to experience life with
families in Dubai, to improve their language
skills and to groom themselves for a
cosmopolitan living within a supportive family
environment.
BTEC PROMOTIONS
* Postgraduate Diploma in Strategic
Business IT (PgD SBIT).
* Awarded by NCC Education leading
to MSc awarded by the University of
Portsmouth.
# Bachelor in Science in Computing.
# Awarded by University of Portsmouth,
an independent self-governing body in
UK.
BUSINESS & TECHNOLOGY
EDUCATION CENTRE
Together into the future
Awarding Bodies - e-Learning - Student Services - Register Online - Representatives - Careers - Contact Us
© 2007 Btec - All rights reserved. News About Us Contact Us
IT Pr gramsBusiness Pr grams V cati nal Qualif.
BTEC COURSES

TJS, Dubai

XTreme Paintball, Lebanon

Delta 960, France

REferences
Please zoom in for better readability.

TBWA
Abu DHabi, UAE

Ogilvy
Middle East &
North Africa

JWT Kabul,
Afghanistan

DRAFT FCB
Intuition
Ivory Coast

BOBnBAB
Dubai and
Lebanon

McCann
Promoseven Jeddah,
Saudi Arabia

Al Sadaf Jeddah,
MCN Group
Saudi Arabia

McCann
Promoseven Riyadh,
Saudi Arabia

Yvan C. Goudard - Advertising Creative

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