YuWaah at UNICEF: Empowering youth globally through innovative initiatives and opportunities for positive change.

1. Multi-stakeholder Public-Private-Youth Partnership platform,
incubated by UNICEF, with the common goal to enable India's young
people and connect them to aspirational socio-economic opportunities,
and engage them as active change-makers

2. YuWaah has reached 74+ million
young people by:
Leading by listening to and amplifying the needs and aspirations of young people.
Identifying and scaling up diverse solutions that can help all young people from across the country to
find suitable opportunities and reshape the world around them as changemakers.
Mainstreaming youth-centred actions by mobilising unique partnership opportunities with stakeholders
such as Government agencies, United Nations (UN) agencies, industry aggregators, foundations, private
sector, civil society organizations, and academia.
Build pathways for 100 million young people to aspirational economic opportunities.
Facilitate 200 million young people to gain relevant skills aligned with the future of
work and lead productive lives.
Partner with 300 million young people as change-makers and create spaces for
developing their leadership.
Every Young
Person
Skilling and
Learning
Opportunities
21ST
CENTURY SKILLS
and CAREER
GUIDANCE
Economic Opportunities
JOBS / APPRENTICESHIP
and ENTREPRENEURSHIP
Social Impact Opportunities
YOUTH INNOVATIONS and
CIVIC ENGAGEMENT
Our Strategic Priorities
Our Vision 2030
“YuWaah - Generation Unlimited Partnership will go a
long way in empowering our youth to acquire skills to
enhance their creativity and potential to build the New
India of the 21st century. I am sure that this partnership
will make our youth the harbingers of social change.
Best wishes for all success of the ‘YuWaah’ - Generation
Unlimited partnership.”
Honourable Prime Minister of India,
Shri Narendra Modi (2019)

3. Creating Impact With
Our Network Of Partners
Nov 2019 - Jan 2024
Young people are provided with job guidance or
onboarded for employment and entrepreneurial
opportunities
11 Mn+
10 Mn+
Young People who availed career guidance
5 Mn+
Young people connected with 21st
century skill-building opportunities
46 Mn+
Young people who participated in
social impact initiatives
185,000+
Young people who obtained jobs, apprenticeships,
and entrepreneurial opportunities

4. Young Warrior NXT
Brought together 11 partners, to pilot 15 life skills
programmes over a year to build evidence on
impactful delivery models reaching ~88,000 youth
across 12 Indian states. This helped us highlight the
importance of offline teaching, training of teachers to
impart life skills and the necessity of in-person nudges
in self-paced learning to bring about high impact.
Chat-Based Learning Solution (FunDoo)
An interactive chat-based learning solution for
21st century skills and career awareness for young
people (14-24). Byte-sized, gamified content accessible
through low-bandwidth networks, FunDoo has reached
over 830,000 learners pan-India, scaling globally.
Passport To Earning (P2E)
GenU’s flagship e-learning platform aiming to
empower young people with the 21st-century skills and
relevant opportunities to be financially independent.
Initiated through the global partnership of UNICEF,
Generation Unlimited, Accenture, and Microsoft and
supported in India by Capgemini and Unilever, the
initiative aims to work with Government, UN Agencies,
NGOs, and the Private Sector to deliver long-term
sustainable skilling for 5 million youth (15-29) in India
by 2024, providing them with a world-class learning
platform, certificate programs, and opportunities.
Career Guidance
In collaboration with YuWaah, UNICEF and Aasman
Foundation, a career guidance portal with 15 states
launched to provide comprehensive information on
education, career, vocational training, entrance
exams and scholarships. Serving people aged 13-18
years, career guidance portal can facilitate learning
about the eligibility, educational requirements,
scholarships, colleges, information about fellowships
in different countries for a career domain in multiple
regional languages. Additionally, it provides
information on different entry-points to that field and
various growth options in that career domain.
Education 4.0 India Initiative
An initiative between the World Economic Forum’s
Centre for the Fourth Industrial Revolution India,
UNICEF and YuWaah to address learning gaps and
make education accessible through technology. A
multi-stakeholder group of over 40 partners
functioning in the education sector, including
representatives from different sectors were convened
to identify solutions for Functional Literacy and
Numeracy, Teacher Capacity Building, School to Work
transition and Connecting the Unconnected. It aimed
to identify solutions that can be tailored to suit the
target beneficiaries, different sizes of geographies and
diverse teaching/learning environments.
What We Do
How does YuWaah help young people gain relevant skills and guidance?
Youth Innovations
Deployed digital youth innovation platform, social
innovation tools, and UPSHIFT programme to
advance the youth’s social consciousness, develop
21st Century and design thinking skills and address
community challenges. Over 32,570+ school teachers
and 2,69,047+ students have been trained, resulting in
the generation of 69,930+ youth-led ideas.
Civic Participation
YuWaah collaborates with 40 youth-serving
organisations who have enabled young people to
participate in and/or lead social impact initiatives by
promoting constitutional literacy, design thinking,
problem-solving skills, and opportunities to advance
youth’s active citizenship with these organisations.
YuWaah is facilitating the use of gamified tools to
nurture capacities of young people to lead
volunteerism. A 10-hour curriculum by the Capacity
Building Commission helps them kickstart their
leadership journey. This is supplemented by
‘Samvidhan Live! Be a Jagrik’, which is a 5-week
programme that helps young people act on their right
to freedom, culture, education, equality, against
exploitation, and constitutional remedies.
Meri LiFE
In collaboration with the Ministry of Environment,
Forest & Climate Change, MeriLiFE application and
portal, under MissionLiFE (Lifestyle for Environment),
was launched on World Environment Day2023 by the
Honourable Union Cabinet Minister Shri Bhupender
Yadav, MoEFCC and MoLE. The portal has witnessed
27 million reported actions through online and offline
activations, and by engaging young people through
the Meri LiFE mobile application that has now
surpassed 110,000 downloads. Engaged 76 Ministries,
36 State Governments and Union Territories, UN
agencies, and CSO partners facilitating 1.5 million
reported on-ground events.
#ImPactWithYouth
The #ImPactWithYouth video series was launched
in 2023 by YuWaah and UNICEF. It brings together
global thought leaders and young changemakers to
exchange ideas on how to create impact not just for,
but with youth. Through engaging discussions and
innovative collaborations, the series aims to amplify
youth voices and foster inclusive solutions to pressing
challenges through intergenerational partnerships.
How does YuWaah partner with young people for social impact?

5. Rozgar Bazar Portal
YuWaah and the Government of Delhi built the
Rozgar Bazar Portal, which saw 1.3+ million
registrations and ~15,000 jobs provided in 8 months of
the partnership. Through its thought leadership,
YuWaah is also supporting the Government on Rozgar
Bazar 2.0 to enable stronger matching capabilities as
well as value added services like upskilling.
Entrepreneurship
Concluded a pulse survey with ~6,700 young people to
understand their perceptions on entrepreneurship.
YuWaah identified three scalable solutions to enhance
young people’s access to entrepreneurship through its
annual ‘Call for Solutions’ initiative. Salaam Bombay
Foundation, LetsEndorse and Bharatiya Yuva Shakti
Trust have been identified as solutions that can be
supported with outreach, networking, partnerships,
and catalytic funding based on requirements and
eligibility. These solutions provide end-to-end support
to young entrepreneurs with building capacities,
providing grants/loans and more.
Enhancing Young Women’s Participation
in the Labour Force
Working closely with the Ministry of Labour and
Employment, YuWaah is the technical and knowledge
partner for the national level taskforce on female
labour force participation which is headed by the
Ministry. Also identified three solutions, through Call
for Solutions on increasing women’s participation in
non-traditional jobs. Chambal Media, Pratham
Education, Magic Bus are the partners who support
placing women in automotive, electrician, plumbing
and other non-traditional roles including YouTubers
and journalists. As a backbone organisation, YuWaah
supports these solutions in outreach, networking,
partnerships, and catalytic funding based on
requirements and eligibility.
Career Awareness Sessions
Recognising youth struggle with new job portals,
YuWaah initiated ‘Career Awareness Sessions’ with job
portal partners to guide jobseekers, introduce them to
the job market journey, and showcase portal’s
offerings. YuWaah has been conducting these sessions
with academic institutes like IGNOU, School of Open
Learning, and DSEU.
Strengthening Of National Career
Services Portal
In partnership with the Ministry of Labour and
Employment, YuWaah is strengthening the National
Career Service Portal (NCS). Conducted a poll with
25,000 young people on the Portal to identify
challenges faced by them. The Ministry and YuWaah
organised a youth consultation with 70+ young
people who shared their opinion about the portal
directly with the Ministry. YuWaah also conducts a
monthly poll for new users. Also, Live Career
Awareness Sessions are organised every week in
collaboration with the Ministry.
Learn to Earn Programme
Co-created with Flyvheel Digital Solutions, the
programme seeks to provide youth with information
on skills for sales and human resources jobs. Flyvheel
was selected as a promising solution under YuWaah’s
Call for Solution and was provided with funding,
technical and network support for a year. Through
feedback, Flyvheel was able to create a youth-centric
application which has been accessed by 40,000+
young people to find jobs.
Youth-Led Climate Action
Our emphasis lies in empowering youth to cultivate
awareness and essential skills, enabling them to
emerge as resilient agents of change. We strive to
equip them with the tools needed to mitigate and solve
climate-induced challenges, and to transform these
challenges into opportunities. YuWaah’s approach
involves nurturing young minds to serve as catalysts for
change within their communities. We aim to provide
them with access to decision-making spaces, foster
eco-preneurship and innovative opportunities.
YuWaah Step Up-Bano Job Ready
A multi-stakeholder collaboration providing
handholding support to jobseekers in using private
and government job portals and making them job
ready. The programme has been initiated and
supported at various partner institutions including
the Ministry of Labour and Employment, School of
Open Learning, Tech Mahindra Foundation, Centum
learning, NIIT foundation, NSDC, CSC, Magic Bus
foundation, and IGNOU.
Employment, Apprenticeships,
And Entrepreneurship
Brought together 16 stakeholders of the apprenticeship
ecosystem to make this pathway to employment for
young people and employers. The pilot reached
75,000+ young people and 200+ employers across
sectors. The findings of the pilot, along with the
recommendations of working group members have
been drafted into a policy recommendation paper
which was launched with the Ministry of Skill
Development and Entrepreneurship. NSDC and
YuWaah also triggered a survey to capture employer
and candidate perspective on apprenticeship.
How did YuWaah support young people gain economic opportunities?

6. Keeping young people at the centre in all that we are
especially the most marginalised
Our core mandate is to centre and meaningfully partner with young people across governance, decision
making, advocacy, and initiatives. To facilitate this process, guidelines and an assessment tool have been
created on engaging with young people across the design, mobilisation, and engagement stage. These
guidelines are hinged on the guiding principles of co-creation, inclusion, and safeguarding youth.
An assessment tool exclusively focused on engaging the most marginalised youth supplements the
guidelines on youth centrality. Criteria for the assessment tool are focused on ensuring accessibility for the
participation of most marginalised youth, as well as investing in transformative practices to enable long term
equity.
YuWaah functions as a backbone organisation to empower young people by
organising cross-sector groups of partners to co-create impact at scale in India
Capable secretariat
supporting mission
aligned members
Joint Initiatives -
convene & facilitate,
learning
and collaboration
Systems strengthening
through partners –
capacity building,
technical support,
M&E, communications
Co-create and
influence policy
and plans
Help scale
promising
organisations
and projects
Creating public goods
- product or tool
development
including
knowledge products
Promotion of
products/tools
through partner
networks
Innovate &
scale solutions -
catalytic funding,
connects, design,
youth voices
Our Principles
GROWTH PRINCIPLE: Does it help
grow/contribute to opportunities for our
youth for learning, economic pathways
and leadership?
YOUTH LEADERSHIP PRINCIPLE: Does it
have our youth participating in the
design, roll-out and impact review?
PARTNERS PRINCIPLE: Are we co-creating
with ecosystem partners effectively while
enhancing their capabilities?
LEARNING PRINCIPLE: Does it advance
our ecosystems’ learning of what works
and doesn’t work?
SCALE PRINCPLE: Does it help build
scalable assets that are open & can be
leveraged by the network?
INCLUSION PRINCIPLE: Does it include
the most marginalised and is it designed
for the diverse realities of young people?
ACCOUNTABILITY PRINCIPLE: Do we
have measures of accountability of
promises that we make to the youth?

7. FOUNDING PARTNERS
CIVIL SOCIETY ORGANISATIONS
GOVERNMENT PARTNERS
PRIVATE SECTOR
MULTILATERALS
FOUNDATIONS
SOLUTION PARTNERS

8. "There is a lack of platforms for young people to raise their
voice and concerns. Having grown up in an alternate care
home, I represent their voices and make people aware of
our challenges growing up. Through YuWaah, I want to be
heard and acknowledged about the issues we have faced
and continue to face. I want there to be change and policies
to be reformed keeping in mind the needs of the
underprivileged.”
Our Vision 2030 can become a reality if we pool our efforts and partner
with young people at every level. This is where the role of all stakeholders,
including the Government, the private sector, civil society, UN agencies,
media, academia, and young people becomes crucial.
We look forward to your partnerships and innovations to drive impact far
and wide and create stories of change together.
Sonal, 19 years (Member of YuWaah’s Young People’s Action Team)
How Can You Collaborate?
Offer pro-bono support by mobilising your organisation’s experts in relevant technical
fields to assist implementation and co-creation of solutions at scale
Mobilise and maximise resources available by funding YuWaah platform initiatives,
supporting the YuWaah secretariat, and incubating YuWaah’s solution partners
Support the Public-Private-Youth Partnership model to enable collaboration with
young people leading to equitable and inclusive outcomes
info@yuwaah.org
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