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Social Media for Boosting Business
The document discusses the fundamentals of digital marketing, particularly focusing on leveraging social media to boost business growth. It highlights essential strategies for platforms like Facebook, Twitter, YouTube, and LinkedIn, emphasizing engagement, content curation, and the importance of tracking performance. The webinar also invites participants to interact, ask questions, and take advantage of upcoming sessions and resources.
Social Media for Boosting Business
- 1. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. The Fundamentals of Digital Marketing Social Media for Boosting Business
- 2. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. Make sure your sound is not muted If you have any issues during the webinar, please contact: tstock@yp.com We will have time for questions Tweet using #practicalmarketing Available on demand within minutes Welcome!
- 3. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. Tina Stock | YP | Executive Director, Marketing tinastock.com @tinadstock. • YP is North America’s largest local search, media and advertising company • Our mission is to help local businesses and communities grow • We generate 40 billion annual impressions on the YPSM Local Ad Network and have 3,000 marketing consultants helping over 570,000 businesses get, and keep customers Meet your presenters About YPSM
- 4. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. Janet Fouts :: CEO Tatu Digital Media janetfouts.com @jfouts About Janet • Established Tatu in 1996 for online community • Wide range of businesses worldwide • Social media management, advertising • 4 books on Social Media Meet your presenters
- 5. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. What is Social Media?
- 6. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. Get Your Ducks in a Row
- 7. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. Choose Your Networks • What kind of communication do you prefer? • What networks are your customers on? • What are your resources? • Who’s going to do the work? • Track everything!
- 8. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. Your Goals • Brand Visibility • Lead Gen • Customer Support • Market Research • Competitive Awareness • Professional Development
- 9. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners.
- 10. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. Facebook • Engagement is key • Only 2% of page posts in newsfeed • Ad rates $0.50 and $1.25 CPE • Fake fans degrade you and your page • Get them engaged
- 11. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. Facebook • Share content that matters to fans • Curate from external sources to build affinity • Learn from what works and what doesn’t • Do more of what works • Promote to stay in the newsfeeds
- 12. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. Off Facebook • Add a Like button wherever you can • Offer incentives to follow you • Use traditional marketing • Make sure content aligns with the draw • Be a resource to come back to • Offer deals and discounts
- 13. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. Facebook Graph Search
- 14. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners.
- 15. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. Twitter • Great traffic driver • Short bursts • Look for opportunities to engage • Create lists • Talk to people not at them
- 16. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. Twitter (Always Be Listening)
- 17. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. Twitter (Always Be Listening)
- 18. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. Twitter • Use Hashtags • Twitter chats • Search for people with problems you can solve • 5-20 posts per day • Schedule posts that listen and respond • Auto direct messages?
- 19. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners.
- 20. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. YouTube • #2 search engine world-wide • 1/3 of all online activity is watching video • 75% of users visit the website after watching a video • 90% of users say viewing a product video is helpful **data via DigitalSherpa, Insivia
- 21. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. Youtube • Customize your channel • Keep it simple and casual • Update consistently • Respond to comments • Keyword rich descriptions • Testimonials • Haul videos and contests
- 22. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. Youtube Promos
- 23. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners.
- 24. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. LinkedIn • Set up a company page • Add jobs to get more views • Use Showcase pages for products • Share information useful industry wide • Get recommendations • Encourage staff to link and share
- 25. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. Putting Together the Pieces
- 26. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. • Schedule your time • When are you most effective online? • When is your network online? Efficiency
- 27. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. • Scheduling and management • Listening and brand monitoring Tools- HootSuite • Scheduling • Manage multiple accts • Delegate • Save searches • Lists • RSS feed input
- 28. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. Tools- Buffer
- 29. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. Tools- SocialBro
- 30. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. Tools- SproutSocial
- 31. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. Ask Me Anything Questions! janet@janetfouts.com @jfouts JanetFouts.com TatuDigital.com 408.216.7423
- 32. © 2015 YPLLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. Don’t miss out Be sure to register for the next in the fundamentals of digital marketing series: February 18, 11:00 am PT Email Marketing Messages Best Practices In association with adsolutions.yp.com/small-business-marketing-center/ webinars/omi-series More Free Advanced Training onlinemarketinginstitute.org/courses/yp © 2014 YP Intellectual Property. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property and/or YP Holdings LLC affiliated companies. All other marks contained herein are the property of their respective owners.