This document contains tips for small businesses on content marketing. It discusses filling needs and finding your purpose for content creation. It emphasizes creating a content marketing mission statement and focusing on subscribers as a key metric. Additional tips include publicly answering customer questions to build trust and authority, and building an influencer list to spread your content. The document is produced by YP, a local search and advertising company, and contains copyright notices.
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Practical Marketing: Get Customers to Know You & Hear Your MessageYP
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This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Portland 11/1/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
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Hear from DIYMarketers’ Ivana Taylor on how marketing can make a difference for your small business. Registrants will get access to the white paper series "The Case for Small Business Marketing".
In today's digital world, traditional branding is not enough. You need a story to extend your brand. And, you need to understand the right people to share it with. Learn how world-class brands are using traditional storytelling techniques to achieve big results and how you, too, can share your story with across multiple platforms to the people that matter most, your customers.
Turn Customers into Fans and Cheerleaders for Your BusinessYP
Small businesses need to amplify how great they are to more potential customers. Getting loyal customers to publicly sing your praises turns your audience into a marketing force; maximizing your initial small business marketing efforts. In this, the fourth in our five-part education series, here's what will be covered:
-Who’s Talking about You & What to Do about It?
-Communities
-Building on Loyalty
-Referral Business
-And More...
Practical Marketing: Get Customers to Know You & Hear Your MessageYP
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-How to get found
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And more...
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This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Portland 11/1/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
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This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Atlanta 8/30/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
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The Heart of Practical Marketing – You & Your CustomerYP
Small Business Marketing has changed. And with all that small business owners need to manage, they need to know what matters -- what will help get customers and keep customers. In this five-part Small Business Marketing education series, YP will give small businesses the tools needed to make smart decisions on marketing to maximize results for their specific businesses.
How Small Business Can Connect with the Always Connected ConsumerYP
Today’s consumer is always connected, but are you? Hear from Greg Sterling, Greg Sterling, senior analyst opus research, on the mobile landscape and small business strategies to interact with customers on-the-go.
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This presentation was given to an audience of small businesses at the MarketingBitz Bootcamp in Nashville 5/17/17 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
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This presentation was given to an audience of small businesses at the MarketingBitz Bootcamp in Atlanta 4/26/17 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
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Today, online visibility is essential to growing your local business. But how can you become more digitally visible? Mastering search & social media (and how they work together!) is one of the most effective ways to get your business in front of the people who matter most.
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- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
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(Joe)
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
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