At the 2011 Emerging Media Conference, Apogee’s Bill Leake presented the concept of virtual identities and how much more people are paying attention to them over the past few years.You can watch the full 1 hour video of this talk at http://wappow.com/virtual-identity

1. 1
Your Virtual Identity:
Are you managing it,
or allowing it to
roam free?
William Leake
CEO, Apogee Results
@marketing_bill
25 January, 2011
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2. 2
What is your Virtual Identity?
An aggregate of what can be found on
you via
- Google Results
- Social Networks
- Public Information Sources
- Gaming
- Other on (and offline)
sources
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3. 3
Google Thyself
(everybody’s doing it)
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4. 4
Google Results
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5. 5
Social Media Networks (OOD)
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6. 6
Latest Pew Research Data
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7. 7
Latest Pew Research Data (2)
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8. 8
The Gaming Environment Today
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