How to grow your ecommerce business through advancing customer retention strategies. This is a slidedeck from a 30min keynote presentation in Athens, Greece April 2019.
This document provides tips for businesses to turn new customers into repeat customers. It discusses the importance of associates making customers feel welcome and valued through full attention, answering questions, being knowledgeable, and not saying no. Associates are encouraged to invite customers to return, show them they matter, and surprise them. Additional tips include using phone calls to build relationships, tailoring scripts for first-time customers, finding out how customers learned of the business, listening for information, uncovering purchase stories, empowering associates, using names in conclusions, segmenting customers, allowing associate-customer time after transactions, giving associates budgets to surprise customers, making customer service accessible online, and emphasizing human connections.
Recovering Lost Leads & Customers Along Your Sales Funnel Using Simple Websit...Divvit
The ultimate guide to plugging leaks along your sales funnel, from our webinar with CartStack's Colton Bradshaw. Learn how to optimize each step of the sales funnel to reduce bounce rate, browse abandonment rate, and cart abandonment rate with smart recovery emails and UX optimization.
Read the article here: https://www.divvit.com/blog-posts/recovering-lost-leads-how-improve-ecommerce-sales-funnel
Watch the webinar here: https://youtu.be/WdpPAOpxU0k
When it comes to matters of the brand, this is our bible. It contains our history, our journey and our reason for being.
Please strictly refer to this when creating assets or communicating on behalf of Reevoo.
This document discusses the importance and power of online reviews from customers. It notes that recommendations from other people are highly influential in purchasing decisions. While people used to rely on word-of-mouth recommendations, now reviews are widely shared online. The document advocates for a proactive approach to collecting reviews from past customers to generate more meaningful feedback compared to passive review sites that are open to fake reviews. It argues that while negative reviews can be scary for businesses, they can also help brands by building trust when they are honest and respond to customer feedback.
The Green Bay Area Chamber of Commerce sponsored this session for area business owners and leaders. The session was facilited by Tim McAdow, Director of Marketing and Communication for Integrity Insurance; Tom Clifford, Director of Digital Development at HC Miller, Susan Finco, Owner and President of Leonard & Finco Public Relations; Patrick Hopkins, President of Imaginasium; Robert Jahnke, President of Top Hat Marketing; Diane Roundy, Director of Business Development for Schenck SC
This document provides tips for businesses to turn new customers into repeat customers. It discusses the importance of associates making customers feel welcome and valued through full attention, answering questions, being knowledgeable, and not saying no. Associates are encouraged to invite customers to return, show them they matter, and surprise them. Additional tips include using phone calls to build relationships, tailoring scripts for first-time customers, finding out how customers learned of the business, listening for information, uncovering purchase stories, empowering associates, using names in conclusions, segmenting customers, allowing associate-customer time after transactions, giving associates budgets to surprise customers, making customer service accessible online, and emphasizing human connections.
Recovering Lost Leads & Customers Along Your Sales Funnel Using Simple Websit...Divvit
The ultimate guide to plugging leaks along your sales funnel, from our webinar with CartStack's Colton Bradshaw. Learn how to optimize each step of the sales funnel to reduce bounce rate, browse abandonment rate, and cart abandonment rate with smart recovery emails and UX optimization.
Read the article here: https://www.divvit.com/blog-posts/recovering-lost-leads-how-improve-ecommerce-sales-funnel
Watch the webinar here: https://youtu.be/WdpPAOpxU0k
When it comes to matters of the brand, this is our bible. It contains our history, our journey and our reason for being.
Please strictly refer to this when creating assets or communicating on behalf of Reevoo.
This document discusses the importance and power of online reviews from customers. It notes that recommendations from other people are highly influential in purchasing decisions. While people used to rely on word-of-mouth recommendations, now reviews are widely shared online. The document advocates for a proactive approach to collecting reviews from past customers to generate more meaningful feedback compared to passive review sites that are open to fake reviews. It argues that while negative reviews can be scary for businesses, they can also help brands by building trust when they are honest and respond to customer feedback.
The Green Bay Area Chamber of Commerce sponsored this session for area business owners and leaders. The session was facilited by Tim McAdow, Director of Marketing and Communication for Integrity Insurance; Tom Clifford, Director of Digital Development at HC Miller, Susan Finco, Owner and President of Leonard & Finco Public Relations; Patrick Hopkins, President of Imaginasium; Robert Jahnke, President of Top Hat Marketing; Diane Roundy, Director of Business Development for Schenck SC
Customer Acquisition: The Story of 2016 - 2020MineThatData
In this 4th draft of a presentation to be given to the Vermont / New Hampshire Marketing Group on March 31, 2016, Kevin Hillstrom, shares reasons why customer acquisition is the most important story of the next five years, and illustrates how numerous businesses approach the task of acquiring new customers. Finally, Kevin discusses a new department, called a "Brand Response Marketing Team".
Marketing for Manufacturing with Wakefield Manufacturing ForumDave Pannell MCIM
Many manufacturing companies still rely on pre-Internet strategies to find new business, but with customers becoming unwilling to directly engage with a supplier until late on in their decision-making process, traditional opportunities to directly ‘sell’ have become limited.
These slides made up a three-hour 'marketing for manufacturers bootcamp' in conjunction with Wakefield Manufacturing Forum as part of Wakefield Business Week.
Slides 1-20
Business growth expert Mark Prince talks about why a manufacturer has to first create a point of difference and embrace how the world of business has changed. Young, agile companies are disrupting every industry and manufacturing is no different.
Slides 21-62
The Chartered Institute of Marketing's Ambassador for Manufacturing Dave Pannell looks at the changing behaviour of the industrial buyer and explores the culture clash between marketing and manufacturing. Dave then explains the strategies for marketing a manufacturing company, from company branding to marketing to your own team.
Slides 63-87
Sales guru Stewart Leahy then talks about digital marketing tactics, and how websites really generate referrals by being part of a wider strategy of digital marketing activity - including Google PPC, email marketing and remembering to pick up the phone!
Download the accompanying free guide Marketing for Manufacturers here:
http://tdmuk.com/marketing-for-manufacturers
This document provides strategies and tips for onboarding new customers and retaining existing ones. It discusses understanding customers, segmentation, targeting, positioning, evaluating opportunities, understanding digital ecosystems and channels, and optimizing the customer experience and conversion rates across channels. Body language, developing the right attitude, and negotiating skills are also addressed.
This document discusses how Infusionsoft helps small businesses succeed through lifecycle marketing. It begins by introducing Ramon Ray and Infusionsoft. It then discusses how many small businesses fail due to using disjointed, survival-based marketing tactics. In contrast, lifecycle marketing focuses on treating leads and customers like individuals through targeted, relationship-based communications. This approach helps small businesses attract more visitors, capture more leads, nurture prospects, increase sales and customer satisfaction.
Women in Innovation: Building Success - BrandingKTN
Branding is more than just a name, design or slogan, it is a way to distinguish yourself from your competitors and make a memorable impression on consumers.
Done correctly your brand can not only add real value to your company, but can outlive your products.
In this webinar we will explore:
- Why you should be thinking about building a strong brand from the get go aspects of branding
- How to build your brand and reputation
Find out more about the Diversity and Inclusion Interest Group at https://ktn-uk.co.uk/interests/diversity
Inspired by Simon Sinek's "How great leaders inspire action" speech from Ted, we share "why" LinkedIn is essential for search and staffing leaders, recruiters, customers and candidates.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
There is no shortage of speculation that US department stores are poised to continue declining in the years ahead. Some even believe they could become extinct. However, there is evidence that department stores can revive their proposition with the right strategy
B2B buyers are normal people who are influenced in similar ways as regular consumers. While procurement professionals may seem rational, they have preferred brands and like to buy from companies they like. To be successful in B2B commerce, companies need to generate positive emotions through every customer interaction by providing relevant personalized experiences and boosting their likeability.
What's In Store for In-Store Digital - BWW - 2009Michael Stich
Today’s consumers live in a digital world.
Product reviews, price comparisons, and smart recommendations are their baseline expectations. And consumers are more time-crunched than ever, with leisure time declining from 26 hours per week in 1973 to 16 today according to a recent Harris Poll. With more to do, and less time to do it in, it’s no wonder that today’s consumers demand greater personalization and selection in the products they buy, and more efficiency in how they buy them.
Retailers are working to meet these needs by bringing digital inside the store and are seeking in essence to become a “Digital Concierge” that guides and serves the shopper. However, bringing digital conveniences into the store is a complicated challenge, one that requires the right principles to succeed.
In this presentation, Bridge Worldwide provides a landscape assessment and framework with seven principles for success for Digital In-Store.
Presentation from MarketingProfs B2B Forum 2016 delivered by Andrew Moravick and Matthew T. Grant. BIG IDEA: If you want to know what your buyers are thinking: ask them; use data to infer what they are thinking; write their minds so you don't have to read them.
The document discusses why many small businesses fail due to using "survival marketing" tactics like chasing the next sale without systems in place, and how adopting a "lifecycle marketing" approach focusing on treating prospects as people and using systems to scale relationships can help small businesses thrive by increasing sales from current and prospective customers through each stage of the customer lifecycle from attraction to conversion. It also introduces the Infusionsoft Lifecycle Marketing Planner tool to help small businesses implement this approach.
The document discusses how customer loyalty journeys differ between B2B and B2C contexts. In B2B, loyalty is determined not only by repeat purchases but also by how many new customers a buyer influences through recommendations. The decision making process is more complicated in B2B as multiple stakeholders are often involved and contractual agreements can enforce structural loyalty rather than personal preference. Marketers are advised to track how buyers spread influence like seeds from a dandelion in order to engage new potential decision makers.
WORKBOOK - The Ultimate Indestructible Blueprint For Maximizing Sales in 2017Meredith Oliver
Presented at the 2017 International Builders Show by Meredith Oliver, Evan Carroll, and Stan Phelps. Three hour master session. This session helped attendees recognize and understand the role customer experience plans in the customer buying journey.
Covid-19 has had a significant impact on the global economy, to say the least. This impact means that we, as business owners and marketers, need to action the right kind of measures to ensure we are able to survive and come out at the other end with a strong brand.
This webinar talks through 6 post lock down tactics that can help us achieve this.
0 Trends in Point of Sale: Maximizing the Usefulness of your Member DatabaseNFCACoops
Aaron Chase (ECRS) presented at NFCA's Peer Finance Training to share a look at the evolving nature of retail transactions and how member data can be used to drive business, better promote your co-op to bring in new customers, and improve your customers’ experience.
The document discusses the growth of e-commerce in India and why it makes sense for retailers to establish an online presence. It outlines how e-commerce has grown significantly in India over the past decade. It then highlights the benefits of e-commerce for retailers, including access to over 100 million internet users, opportunities to engage existing offline customers online, and examples of mid-sized retailers finding success through e-commerce. The document also provides a case study of one retailer who launched an online store and fulfillment process that led to increased sales and brand reach.
The RARE Manifesto: How Building Better Relationships with Your People and Your Customers Can Deliver Sustainable Growth
By Adrian Swinscoe Published Jan. 19, 2011 12:00 p.m.
“What if we lived in a world where all companies took care of their existing customers with as much effort as they pursued new customers, where companies were trusted and liked, where doing business with a company was a good experience, where companies and their employees cared about their customers and each other?
What kind of world would that be?
I believe that it is a world that is worth striving for.”
This presentation expresses our view on the long term effects of the recession on consumer attitudes and behaviors, and introduces our concept of the M-Powered Era - the next generation of consumers.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
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Similar to Your Retention Please - The Ecommerce Growth Strategy
Customer Acquisition: The Story of 2016 - 2020MineThatData
In this 4th draft of a presentation to be given to the Vermont / New Hampshire Marketing Group on March 31, 2016, Kevin Hillstrom, shares reasons why customer acquisition is the most important story of the next five years, and illustrates how numerous businesses approach the task of acquiring new customers. Finally, Kevin discusses a new department, called a "Brand Response Marketing Team".
Marketing for Manufacturing with Wakefield Manufacturing ForumDave Pannell MCIM
Many manufacturing companies still rely on pre-Internet strategies to find new business, but with customers becoming unwilling to directly engage with a supplier until late on in their decision-making process, traditional opportunities to directly ‘sell’ have become limited.
These slides made up a three-hour 'marketing for manufacturers bootcamp' in conjunction with Wakefield Manufacturing Forum as part of Wakefield Business Week.
Slides 1-20
Business growth expert Mark Prince talks about why a manufacturer has to first create a point of difference and embrace how the world of business has changed. Young, agile companies are disrupting every industry and manufacturing is no different.
Slides 21-62
The Chartered Institute of Marketing's Ambassador for Manufacturing Dave Pannell looks at the changing behaviour of the industrial buyer and explores the culture clash between marketing and manufacturing. Dave then explains the strategies for marketing a manufacturing company, from company branding to marketing to your own team.
Slides 63-87
Sales guru Stewart Leahy then talks about digital marketing tactics, and how websites really generate referrals by being part of a wider strategy of digital marketing activity - including Google PPC, email marketing and remembering to pick up the phone!
Download the accompanying free guide Marketing for Manufacturers here:
http://tdmuk.com/marketing-for-manufacturers
This document provides strategies and tips for onboarding new customers and retaining existing ones. It discusses understanding customers, segmentation, targeting, positioning, evaluating opportunities, understanding digital ecosystems and channels, and optimizing the customer experience and conversion rates across channels. Body language, developing the right attitude, and negotiating skills are also addressed.
This document discusses how Infusionsoft helps small businesses succeed through lifecycle marketing. It begins by introducing Ramon Ray and Infusionsoft. It then discusses how many small businesses fail due to using disjointed, survival-based marketing tactics. In contrast, lifecycle marketing focuses on treating leads and customers like individuals through targeted, relationship-based communications. This approach helps small businesses attract more visitors, capture more leads, nurture prospects, increase sales and customer satisfaction.
Women in Innovation: Building Success - BrandingKTN
Branding is more than just a name, design or slogan, it is a way to distinguish yourself from your competitors and make a memorable impression on consumers.
Done correctly your brand can not only add real value to your company, but can outlive your products.
In this webinar we will explore:
- Why you should be thinking about building a strong brand from the get go aspects of branding
- How to build your brand and reputation
Find out more about the Diversity and Inclusion Interest Group at https://ktn-uk.co.uk/interests/diversity
Inspired by Simon Sinek's "How great leaders inspire action" speech from Ted, we share "why" LinkedIn is essential for search and staffing leaders, recruiters, customers and candidates.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
There is no shortage of speculation that US department stores are poised to continue declining in the years ahead. Some even believe they could become extinct. However, there is evidence that department stores can revive their proposition with the right strategy
B2B buyers are normal people who are influenced in similar ways as regular consumers. While procurement professionals may seem rational, they have preferred brands and like to buy from companies they like. To be successful in B2B commerce, companies need to generate positive emotions through every customer interaction by providing relevant personalized experiences and boosting their likeability.
What's In Store for In-Store Digital - BWW - 2009Michael Stich
Today’s consumers live in a digital world.
Product reviews, price comparisons, and smart recommendations are their baseline expectations. And consumers are more time-crunched than ever, with leisure time declining from 26 hours per week in 1973 to 16 today according to a recent Harris Poll. With more to do, and less time to do it in, it’s no wonder that today’s consumers demand greater personalization and selection in the products they buy, and more efficiency in how they buy them.
Retailers are working to meet these needs by bringing digital inside the store and are seeking in essence to become a “Digital Concierge” that guides and serves the shopper. However, bringing digital conveniences into the store is a complicated challenge, one that requires the right principles to succeed.
In this presentation, Bridge Worldwide provides a landscape assessment and framework with seven principles for success for Digital In-Store.
Presentation from MarketingProfs B2B Forum 2016 delivered by Andrew Moravick and Matthew T. Grant. BIG IDEA: If you want to know what your buyers are thinking: ask them; use data to infer what they are thinking; write their minds so you don't have to read them.
The document discusses why many small businesses fail due to using "survival marketing" tactics like chasing the next sale without systems in place, and how adopting a "lifecycle marketing" approach focusing on treating prospects as people and using systems to scale relationships can help small businesses thrive by increasing sales from current and prospective customers through each stage of the customer lifecycle from attraction to conversion. It also introduces the Infusionsoft Lifecycle Marketing Planner tool to help small businesses implement this approach.
The document discusses how customer loyalty journeys differ between B2B and B2C contexts. In B2B, loyalty is determined not only by repeat purchases but also by how many new customers a buyer influences through recommendations. The decision making process is more complicated in B2B as multiple stakeholders are often involved and contractual agreements can enforce structural loyalty rather than personal preference. Marketers are advised to track how buyers spread influence like seeds from a dandelion in order to engage new potential decision makers.
WORKBOOK - The Ultimate Indestructible Blueprint For Maximizing Sales in 2017Meredith Oliver
Presented at the 2017 International Builders Show by Meredith Oliver, Evan Carroll, and Stan Phelps. Three hour master session. This session helped attendees recognize and understand the role customer experience plans in the customer buying journey.
Covid-19 has had a significant impact on the global economy, to say the least. This impact means that we, as business owners and marketers, need to action the right kind of measures to ensure we are able to survive and come out at the other end with a strong brand.
This webinar talks through 6 post lock down tactics that can help us achieve this.
0 Trends in Point of Sale: Maximizing the Usefulness of your Member DatabaseNFCACoops
Aaron Chase (ECRS) presented at NFCA's Peer Finance Training to share a look at the evolving nature of retail transactions and how member data can be used to drive business, better promote your co-op to bring in new customers, and improve your customers’ experience.
The document discusses the growth of e-commerce in India and why it makes sense for retailers to establish an online presence. It outlines how e-commerce has grown significantly in India over the past decade. It then highlights the benefits of e-commerce for retailers, including access to over 100 million internet users, opportunities to engage existing offline customers online, and examples of mid-sized retailers finding success through e-commerce. The document also provides a case study of one retailer who launched an online store and fulfillment process that led to increased sales and brand reach.
The RARE Manifesto: How Building Better Relationships with Your People and Your Customers Can Deliver Sustainable Growth
By Adrian Swinscoe Published Jan. 19, 2011 12:00 p.m.
“What if we lived in a world where all companies took care of their existing customers with as much effort as they pursued new customers, where companies were trusted and liked, where doing business with a company was a good experience, where companies and their employees cared about their customers and each other?
What kind of world would that be?
I believe that it is a world that is worth striving for.”
This presentation expresses our view on the long term effects of the recession on consumer attitudes and behaviors, and introduces our concept of the M-Powered Era - the next generation of consumers.
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Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
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Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
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1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
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Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering SEO for Google in the AI Era - Dennis Yu
Your Retention Please - The Ecommerce Growth Strategy
1. RETENTION PLEASE!h o w t o m o t i v a t e m o r e c u s t o m e r s t o s t a y l o y a l & b u y a g a i n
@irhodes
Ian Rhodes
Founder of Ecommerce Growth Company
Sharing 22 years of Ecommerce insight
2. 1.) Why customer retention is critical
2.) What actions you can take
@irhodes
THIS AFTERNOON’S AGENDA IS PRETTY SIMPLE
4. YOUR CURRENT
CUSTOMERS ARE YOUR
MOST VALUABLE
MARKETING ASSET
don’t just treat them as one long list
of names in a database
5. ?With all your focus on new
customer acquisition are you
shackling profitable sales growth?
@irhodes
6. THE CASE FOR RETENTION
The Value Created
The Ease of Delivery
The Opportunity Gap
7. Retention: Evidence in Data
Country/Region Website
Visitors
One Time
Purchasers
Repeat
Purchasers
France € 1.83 € 5.49 € 11.76
Germany € 2.53 € 6.19 € 10.59
United Kingdom £ 2.13 £ 5.10 £ 11.53
Europe € 1.75 € 5.34 € 11.54
United States $ 2.06 $ 5.22 $ 10.24
Source: Adobe 2012 Study - https://irhod.es/adobe-ret
EXHIBIT A: The value of a website visitor
@irhodes
8. Retention: Evidence in Data
Platform Effective?
Email Marketing 56%
Social Media Marketing 37%
Content Marketing 32%
Referral Marketing 26%
SEO 13%
Paid Search 4%
Source: MarketingCharts.com Study
EXHIBIT B: The Ease of Delivery
@irhodes
9. Retention: Evidence in Data
Growth Strategy % Greater Focus
Customer Acquisition 44%
Customer Retention 18%
Both or No Idea Whatsoever 38%
Source: MarketingCharts.com Study
EXHIBIT C: The Opportunity Gap
@irhodes
10. 3 Myths We Need To Bust
1) Customer retention is only important to established brands
You don’t have time to focus on retention
If we give a good service, customers will come back anyway
@irhodes
11. 3 Myths We Need To Bust
Retention is only important to established brands
2) You don’t have time to focus on customer retention
If we give a good service, customers will come back anyway
@irhodes
3 Myths We Need To Bust
12. 3 Myths We Need To Bust
Retention is only for established brands
You don’t have time to focus on retention
3) If we give a good service, customers will come back anyway
@irhodes
3 Myths We Need To Bust
13. What are you doing to
retain more customers?
@irhodes
20. Product & Category
Marketing Channel
Price Point (AOV vs APF)
+
Recency (How Soon?)
Frequency (How Often?)
Monetary (How Much?)
@irhodes
DIG DOWN INTO CLV
21. Create a post
purchase
experience
Step 2
@irhodes
onboarding new customers & thanking
repeat customers
… this is the impact of email segmentation
*60% of consumers are more likely to repeat-
purchase from a retailer or brand that
communicates with them directly after a sale.
*Narvar.com
23. Recognise
Repeat
Customers
GET PERSONAL
• Thank them for their repeat business
• Send from a ‘real’ human email address
• Remind them you’re there to help
• Introduce your VIP loyalty programme
UNLOCKING THE 2nd & 3rd PURCHASE IS
CRITICAL TO BUILDING LIFETIME VALUE
@irhodes
24. Let people in… open
your doors a little wider
Consider how you introduce new
customers to your entire product range
@irhodes
27. Create workable segments
What did they last buy?
When did they last buy?
How did they last buy? Discount? Full Price?
How much have they spent?
Did they buy as a gift?
What about people that have never bought?
Domestic or International?
Make the shift from the email blast
to the personalised recommendation
@irhodes
[
28. Value Your VIPs
VIP = VERY IMPORTANT PEOPLE
Are they aware that they’re a VIP of your brand?
How do you define a VIP within your own business?
How will you demonstrate their value?
- First access?
- Exclusive offers?
- Tiered discounts?
- Exclusive content?
@irhodes
29. 5 Key Takeaways
ü As sexy as it may be, it’s not all about
acquisition
ü Success in retention impacts your
approach to acquisition
ü Learn the tools and discover the data
ü Create a club - build the best welcome
sequence your customer has ever
encountered
ü Personalise. Personalise. Personalise.
@irhodes