This document discusses how to develop a strong personal brand on Twitter. It recommends focusing your Twitter presence around a clear value proposition and area of passion. To build your brand, engage with others on Twitter by sharing content, interacting, and following interests consistently over time. Position your brand authentically by balancing expertise with a personal side, and use tools like hashtags and follower recommendations to increase visibility to your target audience.

1. Your Personal Brand in
NelsonFEmilio

2. What is twitter?
“To give everyone the power to create and share
ideas and information instantly, without barriers”
Twitter
“To give everyone the power to create and share
ideas and information instantly, without barriers”
Twitter

3. PERSONAL BRAND

4. CLARITY
Value Proposition
PRESENCE
Visibility to target audience
CONSISTENCY
In execution

5. Why twitter???
: Your bio
: Your content
: Your interaction
: People you follow
: Who follow you
Personal branding

6. What to do??
: Decide your purpose
: Focus on your passion
: Define your brand
: Define your strategy
: Engage with the world
: Follow your interests
: Leverage other social networks
: Monitor your progress
Your Presence in Twitter

7. How to position your personal brand?
: Balance between the “expert” and the “person”
: Be authentic, credible, close, dynamic
: Show your interests and talents
: Be sociable… interact
: Share
: Tweet value
Positioning Your BRand

8. How to position your personal brand?
: Include hashtags (#PersonalBranding)
: Select your followers (@NelsonFEmilio)
: Be a active networker
: Be grateful and recommend (#FF, #FollowFriday)
: Include your signature everywhere
: Be active
Positioning Your BRand

9. Recommended Tools
: Hashtagify.me (http://hashtagify.me)
: Buffer (http://bufferapp.com)
: HootSuite (http://hootsuite.com)
: Twitonomy (http://www.twitonomy.com)
: Commun.it (http://commun.it)
: Followerwonk (http://followerwonk.com)
: Topsy (http://topsy.com)
: Tweriod (http://www.tweriod.com)
: Bitly (http://bitly.com or http://bit.ly)
Twitter tools

10. nelsonemilio.com
@NelsonFemilio
facebook.com/nelson.emilio
linkedin.com/in/nelsonemilio