This project aims to increase public recognition of and involvement in bank CSR efforts. It proposes letting bank clients choose the CSR area investments through an annual questionnaire and vote. It also establishes an investment fund where clients, employees, and companies can invest to enlarge the CSR budget, with profits going toward CSR. The investment returns the initial amounts but adds profits to the CSR budget. This aims to address challenges that the public does not recognize bank CSR efforts or thinks the budgets are insufficient.

1. PROJECT NAME: Your money – Your choice TEAM MEMBERS: Nemanja Vejnović Aleksandar Zavišin Milan Djukić INSTITUTION: Faculty of Economics, Finance and Administration COUNTRY: Serbia CHALLENGE: Despite huge investment in CSR most of general public don’t recognize banks efforts, and they think those investments are either insufficient or made in wrong CSR area. SOLUTION: Letting clients be involved in decision making process in CSR, and also letting clients be involved in raising more money for banks investments in CSR.

2. WHAT WILL WE DO AND HOW? CHALLENGE 1: General public don’t always recognize banks CSR efforts, and they often think investments are made in wrong CSR area. SOLUTION: Involving bank clients in CSR decision making process. DESCRIPTION: Because general public don’t recognize banks CSR efforts or they think investments are made in wrong CSR area, as a solution we plan to involve bank clients in decision making process in CSR. In first three month of year we intend to offer banks clients a questionnaire in which they choose one of CSR areas they would like bank to invest in. After results of questionnaire are collected, banks CSR experts make three projects within the CSR area that won most votes in questionnaire. In the next step, during last three month of the year, banks clients choose between these three projects, and one with most votes will be implemented next year.

3. WHAT WILL WE DO AND HOW? CHALLENGE 2: General public think banks budget for CSR projects is insufficient. SOLUTION: Letting banks clients, employees and any interested company, enlarge banks CSR budget through investment fund. DESCRIPTION: Another aspect of this project is making more money available for next year banks CSR budget. This will be done by establishing investment fund that will invest in low risk securities. The idea is that banks clients, employees and any company can enlarge next year banks CSR budget through investing any amount of money. The money generated through investment fund is invested at start of the year in low risk securities. At the end of the investment period initial investments are returned to their investors, but profit investment fund has made will be added to next years banks CSR budget. In this way subjects that have invested in the investment fund won’t loose any money, but their money will generate profit that will enlarge CSR budget.

4. WHO WILL BENEFIT FROM PROJECT?