Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

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This document discusses the growth of mobile messaging and commerce in Asia, where over 1 billion people use mobile instant messaging services like WeChat. It outlines how these platforms have evolved beyond simple messaging to become digital marketplaces, with users sharing content, purchasing products, and accessing services directly through mobile apps. The document also explores location-based mobile advertising opportunities on these platforms, using consumer data and geolocation to target ads to specific audiences.

10
Stickers
1 billion stickers/day
$66M revenue

© Mobext 2012 mobext.com
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Geo-Targeted Mobile Banners

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10MProfiled users
30MLocation
Points/day
*From AdNear ad network
How Big is the Market Locally?

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Time Spent
Geography
Purchase
History
Social
Sharing

Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

"Blockchain and Advertising Transparency" - As the digital ad industry has grown the ad fraud issue has grown to $16 billion and after 10 years the major executives in the industry say the problem continues to grow and there hasn’t been a complete solution just yet. For example, there was a bot farm that took millions of dollars of revenue from video advertisers and what it did was automatically open the same video over and over and each video view represented $0.05-$0.10 of revenue. So with many millions of automated views the farm took millions of dollars. Clearly, this is an untenable situation. But technology has come of age to solve it, and with the distributed ledger (the blockchain), one can create a tamper-proof record of where ad quality is high and where it is low. An explanation of this paradigm shift is the crux of this presentation.

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