Your Global Content Marketing Solution: local content creation > Global Management. Quality content Marketing in + 35 languages
Discover EVG unique capabilities to create custom content in 35 languages for brands, hotels chains, travel companies, university and B2B businesses around the world. EVG has a staff of very skilled Multilingual content strategists, copywriters and translators based all around the world. EVG now also offers quality infographic design as well as 3D design to boost meeting spaces promotion. EVG has delivered very large Multilingual content creation, localisation and design projects for global brands around the world, leading Global content marketing discussion and delivering amazing ROI to global brands like American Express, AT&T, Carlson, Accor, Nintendo, AOL, Marriott, Fairmont and many more! EVG believes that quality content marketing is the best recipe to grow online conversion and make digital customers loyal and happy! Content marketing potential resides in using languages the right way to remain credible in every new market targeted. EVG has created a unique network of professionals, spanning the globe so you can truly create local content in any languages and do it fast, respecting brand guidelines, tone and style and using the right tone, for the right audience, at the right time on the right channel! Digital marketing is complex and we have chosen to remain specialise in content marketing, this is all we do and we excel, from planning your content strategy to executing it globally we can be the partner you need to expend your business locally and globally!
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Your Global Content Marketing Solution: local content creation > Global Management. Quality content Marketing in + 35 languages
- 2. Old Marketing Model For decades, marketing has been about three critical moments and pre-shopping was only for big ticket items like cars, homes or expensive electronics.
- 3. New Marketing Model Now, consumers research EVERYTHING - it’s that grab Your laptop or mobile phone and start searching moment. It’s your ZERO MOMENT OF TRUTH (ZMOT).
- 4. So what do you need in place to win your ZMOT? Today, 80% of shoppers search online before buying. Instead of pitching products and services, you need to equip prospects with the knowledge they need to make informed decisions. And more often than not, this information comes in the form of RELEVANT CONTENT. So what do you need in place to win your ZMOT? Today, 80% of shoppers search online before buying. Instead of pitching products and services, you need to equip prospects with the knowledge they need to make informed decisions. And more often than not, this information comes in the form of RELEVANT CONTENT.
- 5. SEO is dead – Content Marketing is Born As the search landscape continues to change and evolve, search engines such as Google place increasingly higher value on website content that is: • Frequently updated • High-quality, original, and trustworthy • Composed with the users’ needs in mind • Regularly shared or linked to from relevant sources (reliable sites, users, social outlets, etc.)
- 7. EVG at a Glance • 10+ Years Experience in Content Marketing • Nearly 1,000,000 URLs with Content Managed and/or Created by EnVeritas Group • 1,500+ Writers and Editors in EnVeritas Group Network • 60+ Full-Time Employees based in the US, UK, France • Proprietary Content Lifecycle Management™ (CLM) Technology • Proven Processes to ENGAGE, EDUCATE & EMPOWER Your Customers
- 8. Global Management > Local Execution
- 9. Quality Content: Produced Locally > Managed Centrally: “GLOCALISATION” ● Arabic ● Brazilian ● Portuguese ● Bulgarian ● French ● Chinese ● Croatian ● Czech ●Danish ●Dutch ●Finnish ●French ●German ●Greek ●Hungarian ●Icelandic ● ● Indonesian ● Japanese ● Korean ● Norwegian ● Polish ● Portuguese ● Romanian Italian ● ● Slovak ● Slovenian ● Spanish ● Swedish ● Thai ● Turkish ● Ukrainian Russian 35+ languages: content creation, blogging, translation, curation, editing 35+ languages optimisation services: keyword research, meta data creation, web mapping, link building, social media outreach All managed online using EVG’s Content Lifecycle Management™ (CLM) Platform
- 14. Sofitel Fiches Hôtels EMEA
- 16. Editorial Style Guides & Glossaries
- 17. High Quality Localisation Services
- 18. Unique Multilingual Destination Content for Novotel & Mercure
Editor's Notes
- SEO is an ever evolving science and we strongly believe that today SEO essentially means that brands need to consistently create and publish quality targeted rich content. By targeted we mean that every content piece produced and published serves the purpose of reaching the consumer groups identified as commercial objectives and answer a very structured strategy.
- It all starts with a well though out content strategy. Many devices, channels, languages to maintain, update, launch….to reach optimal efficiency and ROI, we believe that the audit and strategy time is absolutely crucial. We would like to help AccorHotel with global content strategy recommendations. When an organisation decides to pivot to a richer content marketing approach, starting with a clear content strategy with clear identified KPI’s is essential.
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