SlideShare a Scribd company logo
Youngstown when laid out included farms ,[object Object],[object Object],[object Object]
The odds of success of an individual farmer could be considerably enhanced if current misconceptions concerning the imminent demise of small farmers were replaced with the new realities of small farm opportunities.
 
Shared Use Commercial Kitchen Incubator: Survey Research for Planning and Development Jim Converse  PhD Regional ReDevelopment Lake to River Food Hub, Northside Farmers’ Market Manager and Common Wealth, Inc.  October 29, 2011
[object Object],Users come to a kitchen incubator   for many reasons:  affordable space for their work,  licensed facility,  peer support  startup business assistance and farmers/producers  to work with.  When we started  the incubator, we  held meetings and distributed a survey (copies available).
product line / item number Bakery  3     cookies 1     pasta 1         catering 1 take out prepared meals 1 special meal prep  1     condiments 3     dry mixes 2        
fruits  berries  pack  freeze 2 cool, store short term 1     Sauces 6   bbq (1)   note planning, pricing) salsa    (2)         tomatoes - freeze- save  2   staple grains, beans etc 1 storage    
Farm to consumer value chains ,[object Object],[object Object],[object Object],[object Object]
 
Every neighborhood in every city could have its own farm with orchards and greenhouses and a public market. These could become the new town squares, balancing the hardscape of buildings and pavement with fertile soil, lush plantings, and fresh foods.
Some products require minimal processing  ,[object Object],[object Object]
 
If there is excess production, WHAT ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
Maybe your tomatoes are too valuable for sauce ,[object Object],[object Object],[object Object],[object Object]
 
 
… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
components of a marketing plan  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Products - Value Added ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Packaging  display how to do show it off? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rather than passively buy  whatever is on the shelf, it’s up to us — to producers, farmers and others — to confront the challenge, seize the opportunity, create the agriculture system, food and human society that we want. We all live in our foodshed.
What next? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Youngstown, OH Shared Use Kitchen Incubator

  • 1.
  • 2. The odds of success of an individual farmer could be considerably enhanced if current misconceptions concerning the imminent demise of small farmers were replaced with the new realities of small farm opportunities.
  • 3.  
  • 4. Shared Use Commercial Kitchen Incubator: Survey Research for Planning and Development Jim Converse PhD Regional ReDevelopment Lake to River Food Hub, Northside Farmers’ Market Manager and Common Wealth, Inc. October 29, 2011
  • 5.
  • 6. product line / item number Bakery 3     cookies 1     pasta 1         catering 1 take out prepared meals 1 special meal prep 1     condiments 3     dry mixes 2        
  • 7. fruits berries pack freeze 2 cool, store short term 1     Sauces 6   bbq (1)   note planning, pricing) salsa   (2)         tomatoes - freeze- save 2   staple grains, beans etc 1 storage    
  • 8.
  • 9.  
  • 10. Every neighborhood in every city could have its own farm with orchards and greenhouses and a public market. These could become the new town squares, balancing the hardscape of buildings and pavement with fertile soil, lush plantings, and fresh foods.
  • 11.
  • 12.  
  • 13.
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.
  • 19.  
  • 20.  
  • 21.
  • 22.
  • 23.
  • 24.  
  • 25.  
  • 26.
  • 27.
  • 28. Rather than passively buy whatever is on the shelf, it’s up to us — to producers, farmers and others — to confront the challenge, seize the opportunity, create the agriculture system, food and human society that we want. We all live in our foodshed.
  • 29.

Editor's Notes

  1. One member order save and return crates does over 1000 4 runs around Pittsburgh
  2. Have a table of containers of local stuff