The document proposes a business model called CIF-Care that connects housewives seeking cleaning services for Tet (Vietnamese Lunar New Year) with students looking for part-time work. It notes that 60% of Vietnamese are unaware of small surface cleaning products like CIF and cleaning is a nightmare for housewives during Tet. 40% hire cleaning services but safety is a concern. CIF-Care would be an app like Uber that recruits students, trains them in cleaning, and allows housewives to book and pay students using CIF product codes or money via the app for a safe cleaning service. The model aims to benefit both housewives and students while promoting CIF product sales and effectiveness.
Young Marketers 8 Final Round - LocalSquadUyen Nguyen
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Young Marketers 8 - Elite assignment 1.1 - Team-1LinhV227
Consumer Insight ở level Brand Positioning, Brand Communications Idea và Brand Idea: định nghĩa và phân biệt
Cho 3 ví dụ làm rõ phần trả lời ở trên ở 3 thương hiệu local ở 3 ngành hàng khác nhau tại Việt Nam.
Team 1:
Vũ Nguyễn Mai Linh
Đỗ Tấn Phát
Lê Ngọc Quỳnh Chi
Trần Thị Phương Trâm
Young Marketers 8 Final Round - LocalSquadUyen Nguyen
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Young Marketers 8 - Elite assignment 1.1 - Team-1LinhV227
Consumer Insight ở level Brand Positioning, Brand Communications Idea và Brand Idea: định nghĩa và phân biệt
Cho 3 ví dụ làm rõ phần trả lời ở trên ở 3 thương hiệu local ở 3 ngành hàng khác nhau tại Việt Nam.
Team 1:
Vũ Nguyễn Mai Linh
Đỗ Tấn Phát
Lê Ngọc Quỳnh Chi
Trần Thị Phương Trâm
Young Marketers Elite 3 - Assignment 3.1 - Nhóm 3 - Thanh An, Đức Hiệp, Ái LâmĐức Hiệp Lương
1. Có bao nhiêu level của consumer insight? Cho ví dụ trên 1 brand cụ thể tại trị trường Việt Nam (Eliter sẽ cần phải có 3 ví dụ & cần đào sâu hơn các level của consumer insight) (20%)
2. Đâu là phương pháp tìm ra consumer insight? Thế nào là 1 good insight cho brand idea & advertising idea? Cho ví dụ cụ thể cho phần phương pháp & good insight. (30%)
3. Trong marketing process, consumer insight được ứng dụng ở những đâu? Cho ví dụ trên 1 brand cụ thể tại thị trường Việt Nam (câu hỏi chỉ dành cho Eliter) (50%)
K Cube Ventures is the leading early stage venture capital firm in South Korea. Learn more about our portfolio companies and what we do by viewing our 2014 Media Kit.
Website: http://kcubeventures.co.kr/en/
K Cube Ventures is the leading early stage venture capital firm in South Korea. Learn more about our portfolio companies and what we do by viewing our 2014 Media Kit.
Website: http://kcubeventures.co.kr/en/
Business Case for Sustainability Presentation Laura Dunkley
Building the Business Case for Sustainability - Challenges, Identify the Decision Makers, Hierarchy of Business Needs, Reasons Sustainability Initiatives are not Adopted, Success Stories, Resource Links
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
15 ideas and frameworks on the art of storytelling
Young Marketers Elite 3 - Individual Assignment - Chu Minh Thông
1.
2. Build a disruptive business model to shine
1 mil Vietnamese houses with CIF
TET IS A GOLDEN CHANCE
16
25
65
0
20
40
60
80
Floor
Cleaner
BC/TC SSC
Among 100 SSC
buyers at Tet periods,
65% consumers
buy SSC at first time
3. • Urban house wives
• 25–45 years old
• Medium to high living standard
• Confident
• Uncompromising
4. Since I don’t know about the benefit of small surface
cleaning product, cleaning my house, especially at Tet, is
really a nightmare. Sometimes, I want to hire house cleaners
but I’m not so sure about its safety.
Daily day
Tết
60% Vietnamese
do not aware of the benefit of
SSC (Unilever)
Consumers associate CIF with tough stain
removal. In their daily life, they use water or
dishwashing liquid in cleaning their houses,
which takes a lot of time and effort.
This becomes a nightmare when it comes
to cleaning a huge area like cleaning their
houses at Tet.
40% Vietnamese
Using cleaning services at Tet
17% of those services
Are simple tasks like cleaning rooms,
kitchen and toilet
(W&S Research, 2013)
This is a new trend recently.
However, the greatest barriers of hiring
cleaning services is the safety
guarantee.
Insight
5. Students
Every years, many students look for a part-time
job at Tet to earn money for a ticket to come
home.
Sadly, many of them were cheated and lost their
money.
http://goo.gl/qNPfSo
WHY DON’T WE CONNECT HOUSEWIFE AND STUDENTS?
The demand for cleaning services at Tet is very high and there’s not enough suppliers, though
http://goo.gl/gKCRor
6. BRAND ROLE
Cùng Cif đón tết
Quẳng hết gánh lo
Vui cho sum vầy
NHÀ SẠCH ĐÓN TẾT
SẺ CHIA SUM VẦY
KEY HOOK
CIF-CARE APP
It’s “Uber” for
house cleaning
which connects
housewife and
students recruited
by CIF
CIF’s promise is “Make the world a better place”.With this big
idea, CIF doesn’t just clean houses, cities.. to make them better
places but also brings the better life for the people live there.
7. COST STRUCTURE
• Salaries to staffs
• Training cost
• Marketing cost
REVENUE STREAMS
• CIF sales
• Gain from additional services
KEY
ACTIVITIES
• Hiring
students
• Customer
support
• Marketing
• Product
development
VALUE
PROPOSITION
HOUSEWIFE:
• Easy & fast
way to clean
their houses
• Enable them
to do good
things at Tet
STUDENTS:
• Good part-
time job.
• Enable them
to have a
fullest Tet
CUSTOMER
SEGMENTS
HOUSEWIFE:
• Urban
• 25-45 yo
• Sec AB
• Feel tired with
cleaning at
Tet
STUDENTS:
• Study at
urban
universities
• Want to earn
money at Tet
KEY
PARTNERS
• Students
• Payment
Processors
• Map API
providers
• Homecare
Co., Ltd
KEY
RESOURCES
• App
• CIF
• Students
CUSTOMER
RELATIONSHIP
• Social media
• Customer
support
• Review, rating
& Feedback
system
CHANNELS
• Websites
• Android App
• iOS App
CIF-CARE
BUSINESS MODEL CANVAS
PLAN
Step 1: Recruit student from
universities, they also receive
ticket to come home at this step
Step 2: Send them to Homecare
in a short course about cleaning
Step 3: Launching CIF-CARE app
on iOS, Android and website
Step 4: Housewife using the app
and pay with:
• Code on CIF bottle (1 codes
for one room cleaned)
• Money (30k/hour via
nganluong.vn)
Step 5: Staffs come and clean
their houses with CIF, shows them
the effectiveness of CIF to
encourage them to use CIF in
their daily life
8.
9. CARE
TVC
The clip shows the fact that women have to do really hard works at Tet, especially in cleaning
their houses. It also shows that many students were cheated in Tet while finding their part-time
job to earn money for coming home. At the end, the clip introduce CIF-CARE and invite
housewife to use it as well as buy CIF to get huge discount in the app (1 CIF – 1 room cleaned).
KOLs
Social Seeding
Online Ads
10. CIF-CARE
The app officially
launch offer housewife
an easy & fast way in
cleaning their houses
and provide students
best part-time job
=> Students will use CIF
in cleaning houses and
shows housewife the
effectiveness of CIF
• Recap video of the campaign. Then
leverage this video to spread out on
youth affinities: YouTube Masthead,
Online PR, Social.
• Buy PR articles: ex “CIF cùng phụ nữ Việt
giúp sinh viên có Tết đoàn viên”
TRADE & ACTIVATION
Trade: We will discount 15% on CIF products, we
also give away poster for the campaign with
the products.
Activation: Interactive booths at supermarket
displays a video of a student who was cheated
at Tet. At the end, the booths ask them to help
him. => If they click “Yes”, our PG will come and
introduce our campaign.