A new Canadian conservative blog site aims to be clean, organized, and professional. It will claim market share from related searches on topics that trigger conservatives' emotions. Feedback found conservatives support the site but older generations worry about content not opposing gay marriage or prioritizing abortion issues. Liberals opposed it, comparing it to propaganda. Surveys found 50% identify as conservative or liberal, with 20-30% often posting online when triggered. The site aims to provoke and connect readers through positive and negative emotions to share bloggers' posts. It will be one of the first branded conservative sites in Canada.

1. A new type of Canadian Conservative Blog Site

2. www.youngconservatives.ca
Our website will be like no other (organized) Canadian Conservative Blog site.
It is clean, organized and professional looking.

3. Traffic Estimate
Thousands of related searches are made every month and we are aiming to claim some of that
market share.
The following screen caps are from google’s traffic estimator tool and show a small amount of related
search terms that will drive traffic to our site.

5. Public Feedback
We have spoken to conservative Canadians and liberals are received the following feedback
1) Canadian Conservatives love the idea of the website – especially young business owners and
entrepreneurs.
2) Oldschool (older generations) of Canadian Conservatives are weary at some of the content
because we are not opposed to gay marriage and we don’t project an importance of pro-life vs
pro-abortion.
3) Canadian Liberals absolutely hated the idea of the website and immediately compared it to
what they called “Propaganda” media such as Fox news.
4) Canadian Liberals also asked us, what’s the point?
Our Conclusion:
The goal of our website will be to provide Canadian Conservatives with an
outlet to blog on & connect with readers via their emotions. We have decided that
Negative and Positive emotions are both valuable to us.

6. Survey Results
We polled people online via social media + other resources and saw the following results
When asked if people considered themselves Liberal or Conservative:
50% said Liberal
50% said Conservative
When asked if seeing political articles that triggered negative emotions prompted them to post on
social media about the topic:
20% Very Often
20% Quite Often
30% Rarely
30% Never
When asked how people got their political information:
100% said the Internet.

7. After collecting information via social media, direct conversations & surveys we have determined that political
information is definitely something that people tend to spend time researching and reading online.
We are confident that our website will provoke both positive and negative emotions in our readers and prompt them to
share based on their emotional connecting to our bloggers posts.
A conservative site of this nature doesn’t really exist in Canada – we will be one of the first of this kind. We are
branding a political ideology.