Yolngu Tourism Masterplan Presentation
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Creating a new tourism economy in Arnhem Land, keeping culture strong, creating employment, economic and social benefi t and delivering an exciting new dimension to Australian Tourism. Partnership proposal and strategic overview. Presented by Lirrwi Yolngu Tourism Aboriginal Corporation, Nhulunbuy and John Morse AM 2012. www.lirrwitourism.com.au
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Yolngu Tourism Masterplan Presentation
- 1. Yolngu Cultural Tourism Masterplan Arnhem Land
- 2. The Vision • To provide an exciting new dimension to tourism in Australia • To establish sustainable economic platform for Yolngu Aboriginal people for employment , staying connected to country • To create over 20 years up to 50 new businesses with Yolngu people across Arnhem Land
- 3. Indigenous Tourism is emerging and important • Tourism contributes $96 billion to the economy and employs nearly 1 million Australians • Indigenous Tourism is growing – over 150 businesses and 44 art centres
- 4. The potential is exciting •International markets UK Germany USA and in the future China •Australians want to connect •90% believe they should experience Aboriginal Culture •94% believe their children should experience Aboriginal culture
- 5. Challenges • Capital capacity and experience • Coordination • Branding • Representation
- 6. A new approach is needed • Continuity • Momentum • Consistent approach • Empowerment • Cooperation between Indigenous people, government and the private sector.
- 7. Arnhem Land has significant potential • Air Access • Road System • Lirrwi tourism operational hub • Wildlife • Diverse landscape • Rich Culture • Major events • Internationally acclaimed artists, musicians and performers
- 8. The opportunity… to create a vibrant and sustainable tourism industry through a new destination development model. The Yolngu Tourism Masterplan for Arnhem Land
- 9. Current Yolngu involvement in tourism • Lirrwi Yolngu Tourism Aboriginal Corporation • Around 12 small emerging businesses in Arnhem land • Buku Larrnggay Mulka Art centre • Garma Festival • A widely held view by Yolngu is that tourism is important for the future
- 10. Proposed Model – principles • Led and managed by Yolngu for Yolngu Lirrwi Tourism is Project Manager • With support from best qualified people in Australia • Partnerships with Government and business • Consistency of approach and people • Long term • Respect for Yolngu culture
- 11. Project Directors • Djawa Burrawanga – Chairman Lirrwi Tourism • Matt Grooby – Manager Lirrwi • John Morse AM
- 12. Project Funding - Partnerships Government • TQual Indigenous Tourism development grant has been applied for • Tourism Australia and Tourism NT have agreed to support Private sector • 15 Private sector partnerships being sought for 3 years at $50,000 P.A • 5 Partners signed • many more under consideration . • Total estimated budget for Years 1-3 $2,250,000
- 13. Masterplan Scope • Initially NE Arnhem Land, expanding in time to link up with Kakadu and Nitmiluk • Strategic Framework – National Long Term Tourism Strategy , 5 Year Tourism NT Strategy etc • 2 Levels developed simultaneously • Arnhem land – the destination • Individual Business development
- 14. Key programs – Destination development • Stakeholder engagement • Financial investment • Planning • Research • Logistics • Destination Marketing for Arnhem land
- 15. Key Programs – Business Development • Community engagement • Business review • Business support
- 16. “ The Yolngu people of Arnhem land thank you for listening to our story, and we ask that you consider and support it. We look forward to working with you in true partnership, walking side by side to a better future for Yolngu people and all Australians” Djawa Murrmurrnga Burarrwanga