Market research and yoga both aim to gather useful data and eliminate bias. Like yoga uses meditation to focus students on their movements, market research can adjust questions or remove uninterested respondents. Yoga has shown benefits in reducing stress, depression, anxiety, and back problems, and market research aims to analyze data to benefit businesses, testing data to its limits. As yoga reduces fatigue, market researchers must be aware of fatigue in surveys to get useful responses. Both seek to remove ego and bias to get truthful responses.

1. STRETCHING INTO
MARKET RESEARCH
Catching the "Trap Questions" in the Mind
YOGA TODAY
Removing
Respondent Bias in
The Ego
Analyzing The Body
Eliminating Fatigue in
The Body
Adjust the focus of respondents or remove those who
have no interest in providing usable data. Like trap
questions, yoga uses meditation before and after class
to help students focus their attention on their
movements.
One will find CEOs, entrepreneurs, and Hollywood
stars all turning to a new trend: yoga and
meditation. After years of skepticism, only recently
is this trend seen as a holistic way to cure some of
the world’s most common ailments. Yoga has shown
to help reduce stress, depression, anxiety, and in
some cases chronic back problems.
Data is a priority in
market research, it
answers to benefit the
“body” that is a
business. In yoga, one
must also analyze the
data, test it to its
limits, and decipher to
results for further
“workouts.”
As market research
experts, we must also
be aware of our
participants’ aches
and pains throughout
surveys or risk fatigue.
Just as yoga has
shown to improve
quality of life.
2008 2013
People like to present
themselves in a
favorable light. Their
responses may be biased
toward what they
believe is socially
desirable. Yoga attempts
to cut that by preaching
that inner acceptance
and control of the ego is
part of the yogic process.
17 Million
Yogis
24 Million
Yogis