This document outlines an Elite 5 marketing challenge to sell T-shirts and participate in a YM Camp event. The challenge involves selling 100-150 T-shirts in 10 days with a price range of 200,000-400,000 VND each and generating a minimum profit of 7 million VND. The camp event proposes providing 24 hours of intensive marketing training and experience to prepare participants for their careers. A deployment plan and budget scenarios are presented for marketing the camp and selling 70-100 T-shirts with projected profits ranging from 6.3-12 million VND.
Audience & data transparency: improving effective audience reach, against all...MAD//Fest London
Martyn Bentley, Commercial Director, Audience Project
We all know that our fragmented media landscape is a challenge for marketers looking to reach the right people at the right time - and creates a challenge for publishers in proving they are a valuable source of audience. Concurrently there is an abundance of data, which promises to cure all ills (but hasn’t yet). The overall problem for all sides of the equation is divining and proving which media and data are actually driving results. Ultimately it is campaign audiences who buy products, so the key to success is improving reach to the right audience and media - thus dialling up effectiveness. This talk will explain Audience Project's thinking, approach and the potential upsides, as well as highlighting a few misconceptions in the market about audience data.
entrepreneurship new company, including price strategy, marketing strategy, business plan, business model, potential customer, cost, expense and revenue in longterm
Audience & data transparency: improving effective audience reach, against all...MAD//Fest London
Martyn Bentley, Commercial Director, Audience Project
We all know that our fragmented media landscape is a challenge for marketers looking to reach the right people at the right time - and creates a challenge for publishers in proving they are a valuable source of audience. Concurrently there is an abundance of data, which promises to cure all ills (but hasn’t yet). The overall problem for all sides of the equation is divining and proving which media and data are actually driving results. Ultimately it is campaign audiences who buy products, so the key to success is improving reach to the right audience and media - thus dialling up effectiveness. This talk will explain Audience Project's thinking, approach and the potential upsides, as well as highlighting a few misconceptions in the market about audience data.
entrepreneurship new company, including price strategy, marketing strategy, business plan, business model, potential customer, cost, expense and revenue in longterm
Similar to Young Marketers 3 - Thách Thức Elite 5 - Phan Trung Hiếu - ĐH Quốc Tế - ĐH Quốc Gia HCM (20)
2. CHALLENGE
1About T-shirt:
-T-shirts for Top 9 Young Marketers 3 and mini-game winners
-Materials: “ca map nhi”,
-Cost for a 150-T-shirt package is 100,000vnd – 110,000vnd/each, may take 3 –5 days to produce
Challenge:Selling 100 –150 T-shirts in 10 days
-Price floor and price ceiling: 200,000vnd – 400,000vnd/each
-Additional items are allowed but not exceeding 40,000vnd/each
-Minimum net profit: 7 million VND
-Target customers: 41,000 fans on YM fanpage
-Other costs cannot exceed 5 million VND
3. SEGMENTATION
2
Age
Engagement
35 –65
4%
25 –34
10%
18 –24
86%
According to Young Marketers’sAnalysis
Segmentationisbasedon2elements:Age&YMEngagement.
Wechoose:18–24withnearly29,930people.
Theyare:
-Male&female
-LivinginHCMC
-Studentsorfreshgraduates
-BC+
-ActiveonYMfanpageandYMactivities
-PotentialandpassionateaboutMarketing
4. CONSUMER UNDERSTANDING
3
OBSERVATION
IlikeYMfanpageandotherMarketingrelatedfanpages.
Well,IthinkIlikeMarketingandIwanttoknowmoreaboutit.
IwanttohavemoreMarketingknowledgesoIcanpursuitmycareer.
TRUTH
“I want to have more Marketing knowledge so I can pursuit my career.”
INSIGHT
“IwanttohavemoreMarketingknowledgesoIcanpursuitmycareer.
JoiningYMactivitiesisawayformetohavedeeper&morepracticalMarketingknowledgeasawhole.”
6. BIG IDEA
5
YM CAMP:
FROM 0 to 0
COMMUNICATION IDEA
24 intensive hours of Marketing World
CONCEPT:
-A stimulation of a real Marketing world: Training, real case practice, pitching,… to give the audience the picture of how the real Marketing world operates.
-Trained and facilitated by Empoweres& Eliters1
PURPOSE:
-Empower/ignite the next Marketing generation => Prepare for the return of YM4
-Boost practicality of Marketing knowledge delivered by YM.
-Sell at least 70 T-shirts (included in price to join the camp)
7. DEPLOYMENT PLAN
6
TRIGGER
EXPERIENCE
AMPLIFY
MESSAGE
KEY HOOK
TACTICS
Raiseawarenessaboutthecamp& receiveregistration
EmpowerMKTlovers&helpothersrealizeMarketingisnotforthem
OBJECTIVE
Spread the testimonials
24intensivehourstodefineyourMarketingcareer
Marketingisnotaneasygame
How YM Camp changed me!
Facebook
YM CAMP
Testimonials
Social media, PR, influencers
Social media, venue partner
Social media
28/11 –8/12
13/12
14/12 –16/12
1.5 million VND
3 million VND
BUDGET
500k VND