The document discusses trends in business intelligence including growing user bases with more sophisticated needs, delivery through multiple channels including web and mobile, and embedding BI capabilities into applications. It then describes how the Yellowfin product addresses these trends by being fully web-based, having an intuitive interface, being globally available, and offering a flexible pricing model to deliver lower total cost of ownership through simplified licensing, reduced hardware requirements, and ease of use.

1. IBM ‐
IBM ‐ Notes
2009

2. Market trends
• Growing user base
– 10’s of users to 1000’s
10 s of users to 1000 s
– Higher level of sophistication
– More demanding
• Web & mobile delivery
– Multiple Channels (SOA)
p ( )
• Embedded BI
– Within applications and business processes
Within applications and business processes

3. Yellowfin addresses the trends
Usability in all aspects of what we do
•
– Software that’s easy to use
– A business that’s easy to work with
Web Based
•
– Exceptional functionality via a browser – A GUI experience
– Zero footprint ‐ No Applets, ActiveX Controls or Flash
• Embeddable
– Large number of APIs, Web Services to embed Yellowfin
into existing applications

4. Product – Presentation Layer
Dashboards • Scheduling
•
Query & Analysis • Collaboration
•
GIS • Security
y
•
Data Visualisation • Meta-Data Layer
•

5. Points of Differentiation
100% Web‐based – no applets
•
Highly intuitive interface
•
Globalised
•
SOA
•
Flexible price model
Flexible price model
•

6. Delivering Lower TCO
Lower & simplified license costs
•
Less hardware requirements
hd
•
No client side deployment
•
Reduced implementation activities
•
Minimal end user training
•
Rapid report development
•
Ease of administration
•

7. Product Overview
Integrated BI Environment
Easy to deploy and maintain
Browser Based Deployment
Desktop and mobile devices
Dashboards
Scheduling
3rd
Party 3rd
Party Authentication
Broadcast
LDAP / Active Directory
Authentication Web Services
Reporting
R i
MetaData Layer
Data Warehouse
Dt
Security
(DSS)
Enquiry, Analysis, Reporting
- Management
- Customers
- Partners

8. Dashboards
• Share
• Consume
• Understand

9. Report Authoring
• Intuitive
• Access to data
• Business User

10. Meta Data Layer
• Business terms
• Deploy rapidly

11. Yellowfin – Notes Domino
• Composite Apps
• Easy to Integrate

12. Yellowfin – Notes Domino
• Embedded
Application
li i

13. Java Technology Platform
Enterprise scalability
•
A single integrated solution
•
Database Repository
p y
•
Web services and SOA
•
Excellent security framework
Excellent security framework
•
Platform independent independence
•

14. Clients

15. Case Study ‐ Paymark NZ
Business Issues
Bi I
75% of all NZ electronic transactions processed
•
6 billion + transactions
•
No historical data (only 10 Days available online)
•
Analysis limited to time only
•
No management visibility
•
Results
6 years data online
Queries take seconds / minutes not hours
Yellowfin delivers visualisation and analysis
Full slice and dice analysis (date, region,
merchant type etc)
Yellowfin Dashboard is a core P
Y ll fi D hb di Paymark k
management tool

16. Conclusion…
“Compared to most enterprise software
packages, the UI is sublime.”
k h i bli ”