This document provides an analysis of two music videos: Jay Rock's "Hood Gone Love It" featuring Kendrick Lamar, and Tupac's "California Love". For Jay Rock's video, it notes conventions like a relationship between lyrics and visuals depicting the lyrics. It also features male-dominated shots of Jay Rock and his crew in Compton asserting strength and ownership. Untypically, the women are not objectified. For "California Love", shots use conventions like low angles on Dr. Dre to enforce his power over viewers. The video also draws from the film "The Road Warrior" to support intertextuality. Closeups signify importance, and shots of 2Pac imply his danger and power.

1. An in detail analysis of music video’s
By Mario Saliasi

2. Jay Rock- Hood gone love it featuring Kendrick Lamar
• In many ways Jay Rock’s ‘Hood gone love it’ music
video screams out many of the typical conventions
that build up a hip hop music video. The lyrics
having direct correlation with the music video, Jay
Rock and his crew in Compton “the hood” in which
you could apply Andrew Goodwin’s theory that
there is a relationship between the lyrics and the
visuals which illustrates lyrics.
• Mainly performance based shots of the main artist
Jay Rock and his crew nodding and waving to the
camera, As well as hip-hop video’s conventionally
being male predominant, so is this one. His posse
again being a clear connotation of strength and
status.
Time frame: 00:31
Though untypically like a
hip-hop music video the
women aren’t objectified
and are viewed as equals
which a opposes the
theory of Voyeurism that
women are there to be
objectified and put there
for male pleasure
Time frame 1:38

3. • The various narrative shots of
him and his posse driving
around his neighbor hood
connotes a sense of ownership
which reinforces the idea of
power Time Frame: 0:41
Close ups to signify his
importance and dominance
to the audiences. As well a
smooth transitions to move
with the flow of the music
video Time Frame: 0:16
Again very conventional of a Hip-hop
music video featuring flashy car’s to
connote, the artist wealth and
supporting the idea of materialism

4. 2pac- California Love
This music video features a conventional style
of a variation of shots, for example in this
shot Dr Dre viewed from a low angle to
enforce his power over the audience because
he is view from a higher position than
everyone else
Time Frame: 2:12
This music video supports the theory of
intertexuality the music video drawing
upon existing text, in this instance the
music video draws from the film "The
Road Warrior" (1981)
"The Road Warrior" (1981)
Time Frame: 3:09

5. • Favouring Andrew Goodwin’s theory
of a relationship between the visual’s
and the lyrics, the visuals being an
amplification of the lyrics. Dr Dre
“Now let me welcome y’all to the
wild, wild west” shows a connection
between the visuals and the lyrics, dr
dre implying that L.A is like “Road
Warrior” a sheer place of chaos and
rebellion
Like many Hip-hop video’s 2pac’s
California love also features a
variation of close up’s to signify his
importance and dominance
An interval between two shots 2pac and
fire burning signifying his danger, and
reinforcing his power, he’s is not a force to
be reckoned with.
Time Frame: 2:56
Time Frame 4:51