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Personalized Review Engine for Yelp Users
Yelper Helper
Alex Ruiz-
Euler
08/2014
YeYelper Helper
PROBLEM SOLUTIO
N
Yelper Helper: Overview.
Determine
usefulness
of new
reviews
Compute
user
similarity
User making query
Yelper Helper: Overview.
Determine
usefulness
of new
reviews
Compute
user
similarity
User making query
Yelp Reviews
Useful tags
Revie
w
Use
r
Review
attribute
s
User
attributes
Business
attribute
s
Usefu
l tags
1 Abe
Vocabular
y richness,
stars...
no.
reviews,
average
rating...
Average
rating... 3
Predicting Number of “Useful” Tags
Data structure (Las Vegas):
363,691 reviews
112,702 users
3,536 businesses
(source: Yelp Academic Dataset)
Validation: Poisson regression / Comparing
AIC.
Feature Selection
Model Selection
Yelper Helper: Overview.
Predict
usefulness
of new
reviews
Compute
user
similarity
Yelper Helper: Overview.
Predict
usefulness
of new
reviews
Compute
user
similarity
Use-taste matrix / Restaurant-category
matrix
U: Ratings (stars)
Rest
1
Rest
2 Rest 3
Rest
4
User 1 1 3 2
User 2 2 4 1
User
3
2 1
User 4 1 2 1
Hipste
r
Dive
y
Upscal
e
Intimat
e
Tourist
y Classy
Romanti
c
Rest
1
1 1
Rest
2
1 1
Rest
3
1 1 1
Rest
4
1 1 1
V: Restaurant profile
2
User profile matrix
Hipster
Dive
y Upscale Intimate
Tourist
y Classy
Romanti
c
User 1 3 1 33 1
User 2 2
User 3 1 1 1
User 4 3
13 2 1 3 1
5 4 4 5
2 3
1 2 3
1
3
Similarity Matrix – Euclidean Distance Over
UV.
User
1 User 2 User 3
User
4
User 1 0
User 2 1.5 0
User 3 2 3.4 0
User 4 7.2 1 2 0
About Me – Alex Ruiz-Euler (PhD Political Science, 2014)
Thank
You.
Problem: ~75% of Yelp reviews have 0 “useful”
tags*.
(* Las Vegas sample.)
Issues with data
For similarity:

Attributes of users in Yelp are about activity, not
preferences.
→ Uncover taste preferences with collaborative filtering.
For prediction:

Prediction of usefulness of review:
a) Too many zeros (zero-inflated!). Weird results (null vs. full).
→ Zero-inflated Poisson model.

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Yelper Helper Concept