A fortnightly newsletter covering developments in the Yellow Pages industry. The newsletter is free and is also available for download at G2Mi.com. G2Mi.com is a leading website providing information and analysis on the global media industry.

1. Yellow Pages Industry Monitor
| Fortnightly newsletter on the Yellow Pages industry | Issue No. 5, Published 15th June 2009 | Published by Heernet Ventures Limited (heernet.com) |
News
Microsoft launches new search engine, Bing.com
Yellow Pages Singapore plans rights issue
Eniro AB is de-listed from OMX Stockholm 30 Index
Multiplied Media Corporation plans to acquire UnoMobi Group
Yell Group appoints new Chairman
Local.com forms partnership with The Press Enterprise
Data
Share price performance
Deal sheet (Feb - May 09)
Advisory services
Heernet Ventures publishes this newsletter as part of its Over the last five years, we have worked on a number
research coverage of the yellow pages industry. You of advisory assignments in the industry on areas such
can access more research on the yellow pages industry as growth strategy, product benchmarking, competitor
from our research website at G2Mi.com. intelligence and acquisition search.
If you are a media company or financial investor seeking
market or company analysis on the yellow pages
industry, we can assist you. With dedicated research
analysts based in both Europe and Asia, we are well
placed to provide ‘on the ground’ assistance and support
in most countries.
For an initial discussion, contact Harjinder Singh-Heer on +44 (0) 208 180 7223 or by email on harjinder@heernet.com.
© Heernet Ventures Limited. All Rights Reserved

2. News
Microsoft launches a new search engine
Date 1st June, 2009 Eniro AB is de-listed from OMX Stockholm 30
Microsoft has launched its heavily anticipated new search Index
engine, Bing.com. Initially launched in the USA and Date 3rd June, 2009
Canada, the search engine will replace Microsoft Live
According to NASDAQ OMX Nordic, Eniro AB has been
Search.
de-listed from OMX Stockholm 30 Index.
Bing.com’s search focuses on four areas (Travel search,
Health search, Shopping and Local search). On Bing.com
the search results split into the logical categories instead of Multiplied Media Corporation plans to acquire
on popularity. The best match is placed at the top and UnoMobi Group
information is highlighted; the objective of this to help users
get to the right information more efficiently. For example, Date 4th June, 2009
when searching for a restaurant in a specific location, Bing Multiplied Media Corporation plans to acquire UnoMobi
allows the user to refine the search by parking facility, Group. UnoMobi offers e-mail services on GPS-enabled
pricing, reservations, atmosphere, reviews and directions of wireless handsets; it also has technology for sending
the restaurants’ location. coupons and other transaction-based messages to users
based on their profiles and location. Multiplied Media
Corporation Group is a mobile local search service provider
based in Canada.
Yell Group appoints a new chairman
Date 9th June, 2009
Yell Group appointed Bob Wigley, as its new chairman.
Previously, Bob Wigley was the Chairman of Merrill Lynch
Europe, Africa and the Middle East.
Local.com forms partnership with The Press
Enterprise
Yellow Pages Singapore plans to raise S$59 million
Date 10th June, 2009
Date 2nd June, 2009
The Singapore-based directory publisher, Yellow Pages The US-based online local search company, local.com has
(Singapore) Ltd. plans to raise S$ 59 million through a rights formed a partnership with The Press Enterprise to provide
issue. Existing shareholders will get five shares and two local search on pe.com. The Press Enterprise is a subsidiary
warrants for every two shares they hold. The warrants of A.H. Belo Corp., a leading newspaper publisher in
would be issued free. In the last financial year (end March Southern California.
2009), the company generated revenue of S$ 59.8 million
and Net profit of S$ 15.2 million.
© Heernet Ventures Limited. All Rights Reserved

3. Share price data
Company name Reuters Bloomberg Currency Current % Change
Code Code price
1 mth 6 mth 12 mth
Eniro AB ENIRO.ST ENRO.SS SEK 8.45 9.8% 59.6% -34.0%
Pages Jaunes PAJ.PA PAJ.FP EUR 8.15 -1.4% 11.6% -24.9%
Seat Pagine Gialle PGIT.MI PG:IM EUR 0.20 -5.6% -55.2% -70.2%
Telegate TGTG.DE TGT:GR EUR 7.79 -7.6% 18.0% -33.0%
Yell Group YELL.L YELL:LN GBP 40.25 -12.0% 8.1% -55.5%
Yellow Pages Income Fund YLO_u.TO YLO-U:CN CAD 5.43 -12.7% -12.7% -43.7%
Yellow Pages (Singapore) YELP.SI YPG:SP SGD 0.46 43.7% 148.6% -37.8%
th
Date updated: 12 June 2009
© Heernet Ventures Limited. All Rights Reserved

4. News
A summary of key deals and joint ventures over the previous 3 month period.
Date Sub Sector Investor Investee Terms Details
June 2009 Mobile local Multiplied Media UnoMobi Group NA Multiplied Media Corporation Group is a mobile local search
search service provider in Calgary. UnoMobi is a mobile software
company.
April 2009 Directories LocalTel Shamrock Media NA LocalTel, a directory publisheracquired Shamrock Media
Incorporated Incorporated, a directory publisher
March 2009 Directories Eniro AB Oreo AB SEK 6.6 million The Swedish search and directory services company Eniro AB
acquired Oreo AB, a local public procurement service
company.
March 2009 Directories Yellow Pages Insis (IE Singapore US$ 6.0 million Yellow pages (singapore) acquired stake in Insis, a wholly
(Singapore) holdings) owned subsidiary of IE Singapore holdings.
February 2009 Directories Yellow Pages APN News and N.A. APN news and Media disinvested its online business directory
New Zealand Media Ltd FindA.co.nz of newZealand to yellow pages newZealand.
February 2009 Directories Helion Venture GETIT Infoservices Rs 200 million Helion Venture Partners invested in GETIT Infoservices (p)
Partners (P) Ltd Ltd, yellow pages and directories publisher to expand GETIT's
services across the country.
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5. Published by:
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London UK
Tel: +44 (0) 208 180 7223
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© Heernet ventures limited 2009. All Rights Reserved.
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