Yara Paoli - GHDay 2019
•
3 likes•455 views
Slides del Keynote Speech al Growth Hacking Day 2019 #GHDay 14 Gennaio 2019 @ Palazzo Castiglioni a Milano www.growthhackingday.it Caricate da Andrea Roberto Bifulco, per info: andrea@ghday.it
Recommended
Recommended
More Related Content
Similar to Yara Paoli - GHDay 2019
Similar to Yara Paoli - GHDay 2019 (20)
More from Growth Conference Europe | GHDay
More from Growth Conference Europe | GHDay (20)
Recently uploaded
Recently uploaded (20)
Yara Paoli - GHDay 2019
- 1. Milano - 14 Gennaio 2019
- 2. Milano - 14 Gennaio 2019 GRAZIE GRAZIE
- 3. Milano - 14 Gennaio 2019
- 4. Growth as an Operating System: how (not) to sc**w up your company The importance of growth culture Yara Paoli Former VP of Growth at Skyscanner Chief Growth Officer at Preply Milano - 14 Gennaio 2019
- 5. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture Company Growth – What we think should happen Outcomes Number of employees Yara Paoli Milano - 14 Gennaio 2019
- 6. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture Company Growth – What instead happens 50 people 100 people 200 people Outcomes Number of employees Yara Paoli Milano - 14 Gennaio 2019
- 7. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture The elements of a growth culture Growth culture Growth as a discipline Goals and execution Psychological security Hygiene factors Yara Paoli Milano - 14 Gennaio 2019
- 8. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture Hygiene factors ● Office environment ● Free food and drinks ● 2 screens ● Ping pong table ● Pizza and beer Friday ● … Yara Paoli Milano - 14 Gennaio 2019
- 9. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture Growth as a discipline Yara Paoli Milano - 14 Gennaio 2019
- 10. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture Competencies framework — Growth Growth exec Growth manager Head of Growth Growth Director VP of Growth CGO XYZ • Specific competencies and skills, behaviours, leadership, reach of influence for this grade XYZ x 2 • Specific competencies and skills, behaviours, leadership, reach of influence for this grade XYZ x 3 • Specific competencies and skills, behaviours, leadership, reach of influence for this grade XYZ x 5 • Specific competencies and skills, behaviours, leadership, reach of influence for this grade XYZ x 8 • Specific competencies and skills, behaviours, leadership, reach of influence for this grade XYZ x 13 • Specific competencies and skills, behaviours, leadership, reach of influence for this grade Competency level (grade and title) Skills demonstrated Examples of tasks carried out Leadership (reach of influence) Scale of impact Yara Paoli Milano - 14 Gennaio 2019
- 11. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture Example: team before Growth Product Engineering Marketing Yara Paoli Milano - 14 Gennaio 2019
- 12. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture Change in team skills Growth Marketing/ Commercial Product and engineering Data Analysis Experimentation Yara Paoli Milano - 14 Gennaio 2019
- 13. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture Change in the recruitment process: Seven traits of growth talent Impact-driven, focused on outcomes 1 T-shaped avid learner2 Agile & lean mentality3 Addicted to metrics and data 4 Experimental scientific method 5 Product obsessed 6 Customer focused 7 Yara Paoli Milano - 14 Gennaio 2019
- 14. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture Change in team structure to support a growth culture Commercial Growth marketer Designer Engineer Data Scientist SQUAD Yara Paoli Milano - 14 Gennaio 2019
- 15. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture Changes in structure 1 – Independent Structure Product and Engineering TribesGrowth Tribes CentralAMER APAC EMEA Yara Paoli Milano - 14 Gennaio 2019
- 16. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture Changes in structure 2 – Mixed Structure Example: Personalisation Tribe ● Designed for upfront collaboration ● Remove siloes between growth and product embedding growth at the core of product ● Embrace the principle: Product = Features + Channels Yara Paoli Milano - 14 Gennaio 2019
- 17. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture Growth tools Yara Paoli Milano - 14 Gennaio 2019
- 18. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture PMF tool: AARRR Metrics Yara Paoli Milano - 14 Gennaio 2019
- 19. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture Product Market Score Yara Paoli Milano - 14 Gennaio 2019
- 20. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture Product Market Score Yara Paoli Milano - 14 Gennaio 2019
- 21. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture Yara Paoli Milano - 14 Gennaio 2019
- 22. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture So...What was the impact? Yara Paoli Milano - 14 Gennaio 2019
- 23. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture Plenty of graphs like these… Post increased PMF Post TTV prioritisation methodology adoption From big batch gambling to iterative and experimental Post growth model implementation Yara Paoli Milano - 14 Gennaio 2019
- 24. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture Goals and execution Truly seasoned leaders set specific goals AND they implement a cultural system to ensure their achievement. Yara Paoli Milano - 14 Gennaio 2019
- 25. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture C h A n G e Yara Paoli Milano - 14 Gennaio 2019
- 26. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture Example: How to support execution of growth goals (→ Prioritisation) Linear prioritisation culture Source:Mathematicsofleadership–MarkLogan Yara Paoli Milano - 14 Gennaio 2019
- 27. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture Example: How to support execution of growth goals (→ Prioritisation) Linear prioritisation culture Logarithmic prioritisation culture Source:Mathematicsofleadership–MarkLogan Yara Paoli Milano - 14 Gennaio 2019
- 28. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture Prioritisation done right: Preply example Yara Paoli Milano - 14 Gennaio 2019
- 29. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture Psychological safety Yara Paoli Milano - 14 Gennaio 2019
- 30. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture Psychological Safety Team members feel safe to take risks and be vulnerable in front of each other. Dependability Team members get things done on time and meet a high bar for excellence. Structure and Clarity Team members have clear roles, plans and goals. Meaning Work is personally important to team members. Impact Team members think their work matters and creates change Yara Paoli Milano - 14 Gennaio 2019
- 31. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture Psychological Danger Psychological Safety Fear of admitting mistakes Blaming others Less likely to share different views “Common Knowledge Effect” Comfort admitting mistakes Learning from failure Everyone openly shares ideas Better innovation and decision making Yara Paoli Milano - 14 Gennaio 2019
- 32. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture Learning zone Anxiety zoneApathy zone Comfort zone Psychological safety Accountability Low High High Yara Paoli Milano - 14 Gennaio 2019
- 33. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture How to guarantee psychological safety? ● HR quality assurance ● Training and growth of growth ● Definition of values and coherence of behavior from all exec team ● Corporate politics and political maneuvering need to be eradicated (undeserved promotions, etc.) ● Trust and transparency are the supporting pillars Yara Paoli Milano - 14 Gennaio 2019
- 34. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture Final recap Growth culture Growth as a discipline Goals and execution Psychological security Hygiene factors Yara Paoli Milano - 14 Gennaio 2019
- 35. Yara Paoli / How (not) to sc**w up your company. The importance of growth culture @yarapaol i jobs.lever.co/preply We are hiring! Yara Paoli Milano - 14 Gennaio 2019
- 36. Milano - 14 Gennaio 2019
- 37. Milano - 14 Gennaio 2019 GRAZIE GRAZIE
- 38. Milano - 14 Gennaio 2019