Welcome to ISSMM

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Find out more about The Institute for Social, Search & Mobile Marketing in this informative presentation. What are the benefits of membership and why do you need one?

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Welcome to ISSMM

  1. 2. “ Where there’s business mystery, there are valuable business margins.” Tim Carroll Senior Vice President, Manufacturing & Supply Chain IBM
  2. 3. Participate, discover, and lead. Social marketing is having a profoundly disruptive influence on businesses and how they interact with consumers. It is not only changing customer interactions, it’s forcing your business to evaluate how it interacts with itself.
  3. 4. ISSMM is a new, marketing belief-system to participate, discover and lead. According to Dictionary.com , the definition of ism is: Ism (iz – uhm) -- noun A distinctive doctrine, theory, system or practice: This is the age of isms.
  4. 5. More than survival, we help you thrive. That’s because today’s consumers are no longer passively absorbing your messages. Instead, they are looking for a consistent, multi-platform experience that allows them to choose how they interact with your product or service.
  5. 6. The Business Need for ISSMM <ul><li>Sound Business Management </li></ul><ul><li>Principles/Practices converge with </li></ul><ul><li>Social, Search, Mobile Marketing and </li></ul><ul><li>Internet Technologies </li></ul>
  6. 7. The evolution of all things marketing. How much you know about the integration of all major marketing technologies is imperative. Our sole aim is to provide a forum to facilitate education and best practices for the intelligent implementation of blended social, search, and mobile marketing solutions.
  7. 8. What is ISSMM? <ul><li>ISSMM is a not-for-profit association dedicated to the facilitation of and access to: </li></ul><ul><li>Ongoing, professional education </li></ul><ul><li>Thought-leaders and industry experts </li></ul><ul><li>Real-world, best practices and case studies </li></ul><ul><li>Market research and intelligence </li></ul><ul><li>Training and progression modeling </li></ul><ul><li>in social, search and mobile marketing </li></ul>
  8. 9. What ISSMM is not . <ul><li>More of what ISSMM represents is more of what it is not, including: </li></ul><ul><li>A Research Analyst Group </li></ul><ul><li>An Expo or Trade Show </li></ul><ul><li>A Consulting Firm </li></ul><ul><li>A Media Company </li></ul>ISSMM’s stated mission is unwaveringly clear: EDUCATION – EDUCATION – EDUCATION !
  9. 10. ISSMM’s Advanced Goal <ul><li>ISSMM is looking to create: </li></ul><ul><li>World Class Events and Forums </li></ul><ul><li>Independent, Unbiased Information Flow </li></ul><ul><li>A business community or professional social network of companies, brands, individuals, practitioners, consultants, thought-leaders and service providers </li></ul><ul><li>Outreach and partnerships with colleges/universities </li></ul>
  10. 11. ISSMM’s Value Proposition <ul><li>ISSMM is providing companies and constituents </li></ul><ul><li>Executive Career Development from Managerial to Corporate Levels </li></ul><ul><li>Greater business maturity in understanding, anticipating and managing new marketing vehicles and Internet technologies </li></ul><ul><li>Corporate Development in creating a critical path from beginning stages to advanced progression models, specifically for social, search and mobile </li></ul>
  11. 12. ISSMM Programs & Events <ul><li>PROGRAM/EVENTS TARGET CONSTITUENTS </li></ul><ul><li>Executive Roundtables Corporate Management </li></ul><ul><li>3x’s per year/Spring, Summer, Winter Vice President/Senior Management </li></ul><ul><li>Thought-Leaders/Consultants </li></ul><ul><li>Educational Symposiums Vice President/Senior Management </li></ul><ul><li>2x’s per year/Spring & Fall Directors/Managers </li></ul><ul><li>Web Seminars Corporate/Senior Management </li></ul><ul><li>12x’s per year/Monthly Vice Presidents/Consultants </li></ul><ul><li>Directors/Managers </li></ul><ul><li>Advisory Council Meetings ISSMM Members/Thought-Leaders </li></ul><ul><li>4x’s per year, following forum events Attendees/Sponsors/Partners </li></ul><ul><li>Annual Board Meeting Board & Committee Members </li></ul><ul><li>1x per year, before calendar year </li></ul>
  12. 13. Time to attract believers. With so many changes happening at such a rapid pace, there’s a real need to educate executives and marketers on how to practically implement social, search, and mobile marketing campaigns.
  13. 14. TARGET CONSTITUENTS <ul><li>Practitioners—The Core ISSMM Constituency </li></ul><ul><li>Leading Companies/Brands/Products/Services/Solutions/Technologies </li></ul><ul><li>Small, Mid-Size and Large Organizations </li></ul><ul><li>B2C and B2B </li></ul><ul><li>Titles include: </li></ul><ul><ul><li>Executive Management/Corporate Management/CMOs/CFOs </li></ul></ul><ul><ul><li>Vice Presidents/Marketing, Branding, Sales, Strategy, Social Media, CRM </li></ul></ul><ul><ul><li>Directors/Managers, Marketing, Advertising, Branding, Products, Social </li></ul></ul>
  14. 15. TARGET CONSTITUENTS <ul><li>Solutions/Service Providers </li></ul><ul><li>Leading Companies in Social Media, Search, Mobile & Internet Technology </li></ul><ul><li>Agencies, Consultants & Consulting Companies </li></ul><ul><li>Small, Mid-Size and Large Organizations </li></ul><ul><li>B2C and B2B </li></ul><ul><li>Titles include: </li></ul><ul><ul><li>Executive Management/Corporate Management/CMOs </li></ul></ul><ul><ul><li>Vice Presidents/Marketing, Sales, Strategy, Social Media, CRM </li></ul></ul><ul><ul><li>Directors/Managers, Marketing, Advertising, Branding, Products, Social </li></ul></ul>
  15. 16. THOUGHT-LEADER MEMBERSHIP OPPORTUNITIES
  16. 17. ISSMM CORPORATE MEMBERSHIP Intended for Companies $100-million+, revenues and/or capitalization Shape the Future & Frame the Business Argument -Annual Spring & Winter Symposium Registrations (4 per event: $10,000 value) -Co-sponsored research projects -Outreach programs designed by partner/target need -Participation in Advisory Council & Maturity Model Development -Executive, Power Think Tank seat -Educational, thought-leadership presentation at ISSMM roundtables and symposiums -Inclusion in ISSMM Industry Reports -Company logo prominently featured on ISSMM website -Sponsored marketing opportunities and membership mentions at all ISSMM events -50% Registration Discounts intended for key vendors/partners/customers -ISSMM Partner Workshops & On-Site Company Discussions -ISSMM Advisory Council Member -ISSMM Executive Committee Board Member, limited to one year $25,000
  17. 18. ISSMM CATALYST MEMBERSHIP Companies $100-million less in revenues and/or capitalization Thought-Leadership Role in ISSMM - Annual Spring & Winter Symposium Registrations (2 per event: $5,000 value) - Co-sponsored research projects - Participation in Advisory Council & Maturity Model Development - Educational, thought-leadership presentation at ISSMM roundtables and symposiums - Company logo prominently featured on ISSMM website - Sponsored marketing opportunities and membership mentions at all ISSMM events - 50% Registration Discounts intended for key vendors/partners/customers - Intellectual Capital Content Distribution - Research and White Paper Distribution to ISSMM’s website and database - Web Seminar participation at ISSMM’s webcasts - Blog distribution to ISSMM’s blog and website - Training Programs & Progression Modeling Consulting to ISSMM Constituents - Toolkit development, from basic to advanced levels $15,000

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