XQuizzite, the Knowledge and Quizzing Association of XIMB, in association with IlluminatiX, the Media and PR Cell of XIMB, presents Communiquiz - the Annual Media and PR Quiz.

2. AMRITA
MOHANTY
VRISHTI
JUNEJA
TILAK
MISHRA
KHUSHI
BANSAL

3. PRELIMS

4. WARDIERE INC.
Prelims rules
All Participants are required to keep their phones
in front of the table.
There are 15 questions in prelims.
There are 5 star-marked questions that will be
used in case there is a tie.
Write down your answers on a piece of paper.
Correct answers will be awarded +1 and wrong
answers will be awarded 0.
All the Best!

5. Q1) What iconic global brand has featured all of the
following slogans over various time frames in various
countries? "Thirst knows no season, "Pure as Sunlight,"
"Passport to refreshment," "Life tastes good," "It's the real
thing."

6. Q2) In 2007, Tiger Woods joined Roger Federer and
Thierry Henry in a marketing campaign for what
personal care brand? At the time, those three athletes
were probably the best the brand could get.

7. Q3) During its development, the short-range wireless
tech got a placeholder name inspired by a 10th-century
Danish king with discolored chompers. When it was
ready to be launched, marketing couldn’t come up with
anything better. What did they call the tech when it was
released in 1998?

8. Q4) A turtlenecked trailblazer launched his
brand with the slogan "This is only the
beginning." Identify the brand.

9. Q5) In which TV show X, a media literacy concept
called media convergence is depicted when the
characters use a walkie-talkie to communicate in a
parallel universe?

10. Q6) In which movie X, a media literacy concept called
media manipulation is evident as the main character
discovers his entire life has been broadcast as a reality
TV show?

11. Q7) Using 2750 Oreos opening sequence of which
TV series was created to promote Oreo cookies?

12. Q8) First introduced in 1933, Clydesdale Horses have been
famously advertised in association with which Anheuser-
Busch brand? Their appearance in Super Bowl TV ads has
been a long standing tradition since 1986.

13. Q9) In the movie "The Devil Wears Prada," the character
Miranda Priestly works as the powerful editor-in-chief of a
fashion magazine. The fashion magazine is one of the most
iconic magazines of the world covering topics such as fashion,
beauty, culture, living, and runway. Identify the magazine.

14. Q10) Bill Gates and Warren Buffett spent a shift working
together in a fast food joint. Where did they work ?

15. Q11)The yellow-and-blue packaging of what Ferrero
candy bar proclaims that it is "crispety, crunchety,
peanut-buttery?"

16. Q12) In the context of communication, what is
the full form of the "BCC" field in an email?

17. Q13) X is a very popular drug that generates annual sales of $1
billion or more for the company that sells it. Examples of such
drugs are Vioxx, Lipitor, and Zoloft. X also shares it name with a
company that was a major competitor of Netflix in 2007-08. It is
said that X was “killed” by Netflix. ID X

18. Q14) Which advertising method is when an advertiser pays based
on how many times users visit a URL in an ad on a company’s
web page or social media page?

19. Q15) What Indian conglomerate, with a significant presence in
sectors like steel, automobiles, and software, is known for its
"Rise for Good" initiative?

20. WARDIERE INC.
PRELIMS ANSWERS

21. Q1) What iconic global brand has featured all of the
following slogans over various time frames in various
countries? "Thirst knows no season, "Pure as Sunlight,"
"Passport to refreshment," "Life tastes good," "It's the real
thing."

22. Ans - Coca Cola

23. Q2) In 2007, Tiger Woods joined Roger Federer and
Thierry Henry in a marketing campaign for what
personal care brand? At the time, those three athletes
were probably the best the brand could get.

24. Ans - Gillette

25. Q3) During its development, the short-range
wireless tech got a placeholder name inspired
by a 10th-century Danish king with discolored
chompers. When it was ready to be launched,
marketing couldn’t come up with anything
better. What did they call the tech when it was
released in 1998?

26. Ans - Bluetooth

27. 4) A turtlenecked trailblazer launched his
brand with the slogan "This is only the
beginning." Identify the brand.

28. Ans: Apple

29. Q5) In which TV show X, a media literacy concept called
media convergence is depicted when the characters use a
walkie-talkie to communicate in a parallel universe?

31. Q6) In which movie X, a media literacy concept called media
manipulation is evident as the main character discovers his
entire life has been broadcast as a reality TV show?

33. Q7) Using 2750 Oreos opening sequence of which TV
series was created to promote Oreo cookies.

34. Ans. Game of Thrones

35. Q8) First introduced in 1933, Clydesdale horses have been
famously advertised in association with which Anheuser-Busch
brand? Their appearance in Super Bowl TV ads has been a
long standing tradition since 1986.

36. Ans - Budweiser

37. Q9) In the movie "The Devil Wears Prada," the character
Miranda Priestly works as the powerful editor-in-chief of a
fashion magazine. The fashion magazine is one of the most
iconic magazines of the world covering topics such as fashion,
beauty, culture, living, and runway. Identify the magazine.

38. Vogue

39. Q10) Bill Gates and Warren Buffett spent a shift working
together in a fast food joint. Where did they work ?

40. Q10) Bill Gates and Warren Buffett spent a shift working
together in a fast food joint. Where did they work ?
Dairy Queen

41. Q11)The yellow-and-blue packaging of what Ferrero
candy bar proclaims that it is "crispety, crunchety,
peanut-buttery?

42. Ans: Butterfinger

43. Q12) In the context of communication, what is the full
form of the "BCC" field in an email?

44. Ans: Blind Carbon Copy

45. Q13) X is a very popular drug that generates annual sales of $1
billion or more for the company that sells it. Examples of such
drugs are Vioxx, Lipitor, and Zoloft. X also shares it name with a
company that was a major competitor of Netflix in 2007-08. It is
said that X was “killed” by Netflix. ID X.

46. Answer- Blockbuster

47. Q14) Which advertising method is when an advertiser
pays based on how many times users visit a URL in
an ad on a company’s web page or social media
page?

48. Ans. Pay-Per-Click

49. Q15) What Indian conglomerate, with a significant
presence in sectors like steel, automobiles, and
software, is known for its "Rise for Good" initiative?

50. Answer: Mahindra Group

51. Finals
Finals

52. WARDIERE INC.
Hygiene rules for the quiz
Please raise your hands for the pounce
questions, the qm will approach you and check
the answer.
1.
QM is god, the final decision lies with the qm and
shall not be disputed over by the participants.
2.
The quiz is to be carried out in good spirit and
sportsmanship.
3.

53. ROUND 1: Emoji Round

54. HYGIENE RULES FOR THE ROUND
Your goal is to correctly identify the brand associated with a set of emojis.
Teams take turns guessing the brand based on the displayed emojis.
Each turn has a time limit of 15 seconds to keep the game moving.
6 points are awarded for each correct guess.
If a team cannot guess the brand, the turn passes to the next team and will be
awarded 5 points, if that team cannot answer, it will be passed on to the next team
and so on.
If the next team is also unable to answer, it would be passed on to the subsequent
team after which the question would be disposed.
If there's a dispute about an answer, the quizmaster's decision is final.

55. 🐕🪙💰

57. 🐕🪙💰
Dogecoin

61. YOUTUBE

65. LAMBHORGHINI

69. CANON

73. RAYBAN

77. AMERICAN EXPRESS

81. NORTH FACE

85. Netflix

88. Boeing

92. BBC

96. Heineken

100. GALAXY

102. ROUND 2: Cut-Throat

103. Rules for the round:
Give the answer right, get to eliminate the fight
Only pounce once
+10 for correct answers, gives you the right to take away 10
points from another team
-15 for wrong

104. A) Visual effect known as dead time visual
effect gives an impression of detaching the
time and space of a camera (or viewer) from
that of its visible subject. It has been used
heavily in this video game X whose main
charachter was based on the photo shown.
This visual effect also shows up in a famous
movie, Y, released in the year 1999. Id X and
Y.

106. A) X - Max Payne, Y - The matrix

108. B) ____________ made one of the first hybrid vehicles in 1906. Yeah, you
heard that right! At the turn of the 20th Century, _________created the
Mixte model, a car that offered both gasoline- and electric-powered
engines. While it would be a while before hybrid cars became more
ubiquitous, __________has always been at the forefront of cutting-edge
technologies.

110. B) Mercedes benz

112. C) Identify the company whose close competitor
has dominated our history books.
One of the well-known figures from this land
painted Self Portrait with a Grey Felt Hat.

114. C) Dutch East India Company
Well known figure - Vincent Van Gogh

116. D) In 1996, Brand X was acquired by Brand Y.
Brand X was a part of the Apollo 11 mission
and became the first of its category to be on
the moon.
The following ad campaign emphasizing on
starting to shave early was run by Brand Y.
ID X and Y.

118. D) Y is Gilette, X is Duracell

120. E) Founded in 1905, this American multinational conglomerate is one of the
world's leading producers of industrial and consumer goods. It is recognized for
its appliances, lighting, and healthcare products. What is the name of this
brand?

122. E) General Electric (GE)

124. F) The act, which involved hot iron rods being used as a tool to distinguish
between cattle owned by different individuals, is the root word of one of the
most important terms in marketing.

126. F) Branding

128. G) In 1952, following the 1952 Summer Olympics, _______ acquired its
logo from the Finnish athletic footwear brand Karhu Sports, for two bottles
of whiskey and the equivalent of €1600.

130. G) Adidas

132. H) In social media sites such as Twitter and Reddit, __ is the phenomenon
of restricting a user's visibility without their knowledge, making their content
less discoverable

134. H) Shadow banning

136. I) What term describes the filtering of content to create a
personalized online experience, often leading to the isolation of
differing opinions?

138. I) Echo chamber

139. ROUND 3: Long Visual Connect

140. Rules for the round:
Individual questions - +10/-5
Answers to the individual questions will be revealed in the end
Connect on first question - +100/-75
Connect on second question - +80/-50
Connect on third question - +60/-25
Connect on fourth question - +40/0
Connect on fifth question - +20/0
Connect on sixth question - +5/0

141. 1) ID the popular brand from its
french advertisement

143. 2) Identify which brand used the following ad campaign on the
National Sports Day.
The caption read “Switch to electric and join the winning team today!”

145. 3) ID the brand that shares the name with a character
played by this actress in a 2023 movie

147. 4) Identify the brand that is associated with this screenshot

149. 5) This popular inedible item was a part of a viral trend in 2017 which was considered so
peculiar that it was a part of a Harvard Medical School article

151. 6) Identify what goes into the black space

153. Find the connect:
Ambi pur
1.
Oral B
2.
Ariel
3.
Vicks
4.
Tide
5.
Old spice
6.

156. Thank you for joining us!

157. Cola, cherry, licorice, apricot, and cardamom are five of the 23 flavors famously
advertised to be present in every can of what drink?
Answer: Dr Pepper

159. Urban dictionary defines it as : “It is said that if minds had
anuses, this act would be what your mind would do when it
had to take a dump.
Answer: A) Blogging

160. Young & Rubicam Advertising Agency were the creators of
the "Bet You Can't Eat Just One" slogan for what brand of
snacks?
Answer: FRITO LAYS

161. Which auto.manufacturer has asked Hans Zimmer the Oscar winning well
known film music composer, composer of tracks, to come up with the
various sounds for the electric vehicle, as the normal exhaust sounds are
absent ?
Ans. BMW

163. What is the phenomenon where online communities
collectively contribute to the creation and evolution of
content?

164. crowdsourcing

165. In digital communication, what does the acronym "DM" commonly stand for?
Answer: Direct Message