Особенности PR функций глобального бизнеса

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The document discusses a company's public relations strategies and results from 2012-2013. It notes the company generated $145 billion in revenue in 2012, up from $39 billion in 1988. It also discusses the company's growth from employing 158 people in 2000 to over 597 currently. The document highlights the company's increasing social media presence, including reaching over 70,000 people on Facebook and seeing a 100% increase in views on YouTube in 2013.

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Total reach Facebook – 70 000 (27 000 – promoted)
Potential impressions per posting Twitter – +34%
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© 17 2013 | 22

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