Xerox Casestudy

1) The PEST analysis identified several opportunities and threats for Xerox, including increased government funding for libraries creating an opportunity to offer discounts, and rapid changes in office technology posing a threat from competitors. 2) Xerox proposed a Book-In-Time printing service targeting short print runs under 1,200 copies to publish books that were previously too expensive to print in small quantities. 3) Potential buyers of the Book-In-Time service included publishers, retailers like Amazon and Barnes & Noble, as well as office supply stores, printing houses, and major corporations.