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1) The PEST analysis identified several opportunities and threats for Xerox, including increased government funding for libraries creating an opportunity to offer discounts, and rapid changes in office technology posing a threat from competitors. 2) Xerox proposed a Book-In-Time printing service targeting short print runs under 1,200 copies to publish books that were previously too expensive to print in small quantities. 3) Potential buyers of the Book-In-Time service included publishers, retailers like Amazon and Barnes & Noble, as well as office supply stores, printing houses, and major corporations.












