1) Attendees from far and near gathered for the Reach Farther Conference where J. Michael welcomed them with a message about continuing their mission to help students and stakeholders. 2) Speakers like Brian Reich discussed how media is constantly changing and the future will be transactionalized. Attendees learned about training practices, environmental scans, and social networking tools. 3) The conference included a toolkit for training, a scavenger hunt, fantastic food, drinks, and a visit to a corporate headquarters with interesting architecture and stories. Attendees reflected on their favorite parts like the wine, margaritas, or Mexican fiesta.