The document discusses Kansas State University's plan to implement a Customer Relationship Management (CRM) system to better track corporate engagement across the university. This will allow the university to collect and analyze metrics on various engagement activities with industry partners like site visits, research opportunities, employment data, and more. Having centralized information in a CRM is important so the university can focus resources on partnerships with the greatest potential return, and avoid becoming disconnected from technological disruption like Eastman Kodak.