Tripindigo is an East Africa-focused online travel agency (OTA) that was formed to address the lack of e-commerce capabilities in the region's tourism industry. It aggregates accommodations, experiences and other offerings from the region onto a single website. This allows inventory owners to regain pricing power. Tripindigo is built on a new platform called EasyOTA, which provides a white-label booking solution that can be used by any tourism supplier to easily create their own booking website. EasyOTA is designed to increase conversions and revenues for partners through an optimized booking flow and upselling opportunities between connected suppliers. The goal is for all interconnected parties in the East African tourism network to benefit.