World Financial Group, Inc. (WFG) is a financial services marketing company whose affiliates offer a broad array of financial products and services in the U.S. and Canada. In the U.S., WFG's affiliates offer insurance products and Transamerica Financial Group offers securities and investment advisory services. In Canada, World Financial Group InsuranceAgency of Canada Inc. offers life insurance and other financial products, with some mutual funds offered through WFG Securities of Canada Inc.