Writing Your Business Plan

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Writing Your Business Plan

1/11/2013 Free Online Business Training - Week Two - Writing Your Business Plan 1
www.baanabaana.com | Facebook.com/Baanabaana | @Baanabaana | info@baanabaana.com

T
r
Training Overview
a
i Topics
n
Is Business Ownership For you?
i
n Writing Your Business Plan
g
Business Organization
Registration, Licenses, Permits Insurance
O
v
Business Finances & Financing
e Business Location
r Tools, Technology & Equipment
v Staffing
i Marketing & Opening
e Growing & Expanding
w

W
e Writing Your Business Plan
e
k What is a Business Plan?
T
Why Write A Business Plan?
w
o
How Can A Business Plan Be Used?
T
o Anatomy of A Business Plan
p
i
Steps To Writing Your Business Plan
c
s
What To Do / What Not To Do


W
What Is A Business Plan?
h
a
t
? “…a formal statement of a set of business goals, the reasons they are believed
attainable, and the plan for reaching those goals” wikipedia.org

“…a document that precisely defines your business, identifies your business
objectives, describe your strategies to reach the business objectives, and includes
key financials such as balance sheet and a profit and loss statement” Susan
Urquhart Brown, Author of An Accidental Entrepreneur


W
Why Write A Business Plan?
h
y
? To help you focus on clarifying and defining your objective and strategies

To objectively access viability of your business

To help you prioritize

To help identify errors, omissions, weaknesses

To help in making better business decisions

Increase your chance of success


H How Can A Business Plan Be Used?
o
w
To chart a road map for a new business venture
?
Managing an existing business

Growing & expanding

Monitoring progress

Selling / buying and existing business or franchise

Presenting to banks, investors or potential partners
Putting together a team


F Anatomy Of A Business Plan
o
r
m
No universal format
a
t However, certain elements are expected to be included to be considered complete

Items do not have to be created in any specific order

Clear, professional and readable

Keep it simple


M Anatomy Of A Business Plan
a
i
n Title Page Products/Services

C Table of Contents Marketing & Sales Plan
o
Executive Summary Operational & Management Plan
m
p
o General Company Description Financial Plan & Projections
n
e Market Research Appendix
n
t
s


T Anatomy Of A Business Plan
i
t Title Page
l
e The title page identifies your business and should generally include the date of the
plan, business and contact information such as business address, telephone number
P as well.
a
g
e


T Anatomy Of A Business Plan
a
b Table of Contents
l
e Accurate guide to pages/sections in your plan. Keep to one page if possible

o
f

C
o
n
t
e
n
t
s

E Anatomy Of A Business Plan
x
e Executive Summary
c
u One to two pages of clear, concise and to the point snapshot of your business concept
t and viability. It is usually written at the end when all the information, research numbers
i have come together.
v
e
If seeking funding, you should be more specific and state how much you need, how the
money will be used
S
u
m
m
a
r
y

C Anatomy Of A Business Plan
o
m General Company Description
p
a The high level overview of your company which may including:
n
y Mission Statement
D Company Objectives
e Why YOU are in business
s
Skills and experience you bring to the table
c
r Overview of Your products/Services
i Keys to success
p
t
i
o 1/11/2013 Free Online Business Training - Week Two - Writing Your Business Plan 12
n www.baanabaana.com | Facebook.com/Baanabaana | @Baanabaana | info@baanabaana.com

a
r Marketing Research
k
e The general business industry you operate / will be operating in
t
Your target customers
R The Competition/Competitive Analysis
e SWOT Analysis
s
e
a
r
c
h


P Anatomy Of A Business Plan
r
o Products/Services
d
u Details of Your products or services
c
t Your USP (unique Selling Points)
s Features & Benefits
/
Positioning in market
S
e Stage
r Sourcing
v
i
c
e
s

a
r Marketing & Sales Plans
k
e Delivery channel
t
i
Pricing Strategy
n Advertising and Promotions
g
Sales Plan
& Sales Forecast

S
a
l
e
s

O Anatomy Of A Business Plan
p
s Operational & Management Plan

& Depending on your type of business, this section may include:

M Location & Facilities
a
Production, Inventory & Break-Even Point
n
a Equipment & Technology
g Records Keeping systems
e
m Legal Business Structure
e Management & Personnel
n
 Business Advisors (Accountant, Lawyer, Tax Advisor etc)
t


F Anatomy Of A Business Plan
i
n Financial Plan and Projections
a
n This can include:
c
i Personal Financial Statement
a
Start Up Expenses and Capitalization
l
s Cash Flow Projections and Assumptions
Loan Requests


A Anatomy Of A Business Plan
p
p Appendices
e
n All supporting documents such as:
d
i Statistical Analysis
c Forecast, Cash Flow Projection, Competitive Analysis sheets and charts
e
s
Copies of legal documents and agreements
Marketing material
Key employee resume(s)


S Suggestions When Writing Your Business Plan
u
g
g Be flexible
e Identify deal breakers/killers
s
t Don’t plan too far out
i Get a loan for the amount you need but include a cushion for contingencies
o
Be clear on your key success factors
n
s Test and refine your business model and plan before you expand


D What To Do / What Not To Do
o
s
Do Don’t
a be overly optimistic or pessimistic
prepare a clear and complete plan
n
present your business plan nicely underplay weaknesses
d
conduct a details research under estimate competitors
D ask experts for their advice. pin your success entirely on your USP
o frequently modify your business plan try to serve everyone
n to account for changing conditions.
’
t
s


E
n
d
Thank you
o
f
Next Week

W
e
Business Organization
e
k

T
Have a great weekend!
w Visit our blog for online tools and resources
o
www.baanabaana.com

Writing Your Business Plan

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