The document discusses how the 1996 Communications Act led to consolidation in radio ownership, resulting in fewer songs being played more often due to fear-based responses. This decline in variety caused 12-21 year olds to report fewer favorite stations. Internet radio services like Pandora and Last.fm provide alternatives for finding new music, but each has advantages and disadvantages - Pandora is easier to use but less accurate than Last.fm which introduces users to more new music but has a critical mass problem.

1. PANDORA AND THE MUSIC GENOME PROJECT Calvin Rosekrans WRIT 340 July 29th, 2008 Prof. Marino

4. Do you actually listen to ANY of these??? Why not?

5. Communications Act of 1996 Eliminated the limit of stations one company could own Permitted groups to own any # of radio stations they desired (40 max before) One-to-a-market rule: BARRED Now…

7. Why play the same songs?

8. Potential Problem? “What most of these folks do is retreat to a more safe position, and in radio, the safer position is to play fewer songs more often… (which is) a fear-based response. That will only take you so far.”

9. Results: Radio Reach in Percent

10. Results: Decline in Favorite Stations, 12-21 Year Olds

11. But wait… then where do you find new music?

13. WHY Internet Radio? FREE Accurate? Easy to Use

14. FREE

15. Easy to Use? Here’s where things get a bit interesting…

16. Where do you fit in?

20. Accurate?

22. Accurate?

24. So… which one do I pick? Pandora Easier to use Based on opinion of one person Not always as accurate Social functions are limited Last.fm More users Introduces to more new music More involved Critical mass problem

25. Thank You