The document provides design notes for "The Wrap", which is a simple digital wrap that can be applied to vehicles on a dealership website. It recommends keeping the design minimal and focused on large images of the vehicle to maintain the shopper's interest. Optional links and promotions for sales events are also suggested to further engage shoppers and provide reasons to research the vehicle more closely.

1. The Wrap
“
The Wrap - Design Notes
”
By prevailing over all obstacles and distractions, one may unfailingly arrive
at his chosen goal or destination.
- Christopher Columbus
The Design Simple Design is Key!
Keep the shopper focused on Large simple images
connecting with your dealer-
ship with The Wrap! Minimize Clutter
Eliminate Distractions
Keep shopper interested in
the vehicle searched for
Reinforce brand with
colors and dealership
imagery.
Promote your unique
selling proposition.
Optional links to create
additional connections.
The Wrap can also be used to promote timely sales
events or offers to provide additional reasons for shop-
pers to take a closer look at the vehicle.
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