Wowsta-mediakit-strategic partners

Copyright 2015 WOWSTA. All rights reserved WWW.WOWSTA.COM.AU 1
wow s t a .c o m . a u
Information for 3rd Party Strategic Partners

Copyright 2015 WOWSTA. All rights reserved 2WWW.WOWSTA.COM.AU
Wowsta Background
Wowsta is a new Shopping, Leisure and Lifestyle Program
with a reach during 2015/2016 of up to 5 million shoppers and
consumers.
The Wowsta Program is a closed-loop membership program where the business
partners within the Program may only be accessed through a consumer membership
login. Wowsta has operated a pilot program to show ‘proof-of-concept’ and the
program has been restructured and remodelled for launch in response to feedback
during this Pilot.
The main Wowsta Program launched in November 2015 with
3 major stakeholders:
♦♦Members – who will access discounts from and support the merchants and
business partners from within the Program
♦♦Merchants and Business Partners – who will benefit from the program by accessing
the members as customers and clients on an ongoing basis
♦♦Not For Profit Groups (charities, sporting clubs, community groups, schools etc).
Wowsta will donate 10-20% of all Total Wowsta Income, across multiple revenue
streams, to the nominated beneficiaries of our members

Current Business
Partners
Wowsta is well-placed with current
program partnerships including:
♦♦Multiple Tier 1 retail brands
♦♦Cinemas throughout Australia
♦♦100+ small local merchants and
online stores
♦♦460+ restaurants
♦♦4,000+ magazine titles
♦♦3rd party partnerships delivering
♦♦ 800,000 accommodation properties
♦♦ 10,000 cruises
♦♦ 1,200 resorts
♦♦ 600 escorted tours
♦♦ Capability for domestic and
international airline bookings
♦♦ All major car and campervan rental
companies
♦♦ 3,000 experiences and attractions

Current Community Partners
(as Beneficiaries)
Wowsta has already partnered with 40+ charities and
community organisations, some of which are:
♦♦Starlight Foundation – nationally
♦♦Redkite
♦♦National Stroke Foundation
♦♦Disability Sports Australia
♦♦World Kindness Australia
♦♦Suicide Prevention Australia
♦♦Australian Terminal Cancer
Foundation
♦♦Baker IDI
♦♦Central Coast Academy of Sport
♦♦Children’s Cancer Institute of
Australia
♦♦Epilepsy Foundation
♦♦Habitat For Humanity
♦♦World Animal Protection
♦♦Sids & Kids
Current Reach
Initially at launch in November 2015 Wowsta has a national reach of some 2 million
+ consumers delivered through the strategic partnerships already formed with
Beneficiaries and 3rd party organisations. Moving into 2016, this reach extends to
just under 5 million with other partnerships already in place and joining Wowsta
throughout 2016.

Management Team
Wowsta has a management team of 12 covering the
following areas:
♦♦Founder / CEO
♦♦Marketing Team
♦♦Website, App and Creative Team
♦♦Finance and Accounting Team
♦♦Legal Team
Wowsta is currently building a sales team and a customer
service team to service members and merchants
Future Plans
Wowsta has a target membership of 1,000,000 by end of 2016/2017 Financial Year.
Wowsta has made a commitment to onboard 10,000 small businesses in local
communities by the end of 2016.
Beyond 2016 we have plans to expand internationally and we have already fielded
interest from 5 other countries who would be most interested in managing the
Wowsta program in their home countries.

How is Wowsta Different to other
programs?
♦♦Wowsta eliminates the need for members to have a plastic membership card –
utilising mobile technology for redemption of offers instead
♦♦Members may access the Wowsta merchant offers on an ongoing basis (as
opposed to ‘one-off’ offers from other programs).
♦♦Wowsta is more heavily invested than other programs, in the growth of local
communities through local merchant onboarding
♦♦Wowsta donates significant funds to NFP Groups across multiple income streams
♦♦Wowsta has a massive ‘engagement focus’ that other programs do not have. The
Wowsta marketing team is committed to engaging and communicating with all
partners (from consumers through to Strategic Partners) to enable the Program
and each stakeholder to grow and develop as part of the Wowsta community.
The team will achieve engagement through website, app, targeted marketing,
targeted newsletters, targeted blogs, massive social media interaction
♦♦Wowsta has the ability, through an engagement sub-platform, to offer
merchants, beneficiaries and strategic partners the opportunity to incentivise
sales, customers, clients and participation in events. Wowsta can also provide
this opportunity free of charge to selected strategic partners

What is a Strategic Partner?
A Strategic partner can be:
♦♦Another website partner
♦♦A merchant
♦♦A corporate
♦♦A Blog
♦♦An app
♦♦Any partner who has a database of members, subscribers,
clients who wants to add to their database, add value to the
members of their database or who are looking to incentivise
and reward purchases and engagement

What’s in it for the Strategic Partner?
Some advantages of being involved in the Wowsta Program include:
The Wowsta marketing team will work closely with Strategic Partners to deliver an
ongoing campaign that will be designed to maximise engagement, purchases and
residual revenue (in some cases). The Wowsta marketing team is extremely flexible
and highly skilled across digital, social media, content and engagement and the
Program that will be designed will be one that is of most benefit to each Strategic
Partner’s individual circumstances.
Some of the things that the Wowsta Marketing Team could
offer include:
♦♦Wowsta could provide a white-label
version of the Wowsta program that
you can use as ‘your own’ rewards
program
♦♦Wowsta, in some cases, can provide
a residual revenue stream for you
♦♦Engagement with the Wowsta
consumer membership base
♦♦Engagement with other Wowsta
stakeholders eg Beneficiaries,
merchants and other Strategic
Partners
♦♦Promotion and marketing through all
Wowsta channels; website, app, social
media, newsletters, blogs
♦♦Wowsta has an internal program that
could incentivise Wowsta members
(as well as your customers, members
and subscribers) every time they
purchase from or engage with you.
Wowsta can potentially add value to
your current database in a number of
ways
♦♦Wowsta, through our overall Program,
can help you to reinvigorate and re-
engage subscribers and customers
that may have ‘gone a little quiet’.
♦♦Wowsta may be able to assist in
making some deliverables available
to you eg comms messaging, custom
assets, resources and execution
strategies
♦♦Wowsta can utilise competitions,
incentives and rewards (offered by
Wowsta) to encourage support for
your brand
Next Steps
Contact the Wowsta Founder / CEO,
Grant Williams via the details below
What would we require from a
Strategic Partner?
♦♦A willingness to promote the Wowsta Program
♦♦Engagement with the Wowsta Marketing Team (to get the most out of the
relationship for all concerned)

# Members that you
have introduced to
Wowsta
Commission
- Annual VIP
Membership Fees
(ex GST)
Quarterly commission
* - Based on Spend per
member @ selected
merchants
member @ selected
merchants
member @ selected
merchants
member @ selected
merchants
Each member (Free or VIP)
spends $100 per month
spends $1,000 per month
100 $454 $150 $375 $750 $1,500
250 $1,135 $375 $938 $1,875 $3,750
500 $2,271 $750 $1,875 $3,750 $7,500
1,000 $4,541 $1,500 $3,750 $7,500 $15,000
2,500 $11,353 $3,750 $9,375 $18,750 $37,500
5,000 $22,705 $7,500 $18,750 $37,500 $75,000
7,500 $34,058 $11,250 $28,125 $56,250 $112,500
10,000 $45,410 $15,000 $37,500 $75,000 $150,000
12,500 $56,763 $18,750 $46,875 $93,750 $187,500
15,000 $68,115 $22,500 $56,250 $112,500 $225,000
17,500 $79,468 $26,250 $65,625 $131,250 $262,500
20,000 $90,820 $30,000 $75,000 $150,000 $300,000
25,000 $113,525 $37,500 $93,750 $187,500 $375,000
50,000 $227,050 $75,000 $187,500 $375,000 $750,000
75,000 $340,575 $112,500 $281,250 $562,500 $1,125,000
100,000 $454,100 $150,000 $375,000 $750,000 $1,500,000
All figures and projections are
provided as a guide only
* Figures assume a flat commission
rate of 5% of spend to Wowsta from
selected merchants
selected merchants
selected merchants
selected merchants
Strategic partner revenue possibilities

Wowsta-mediakit-strategic partners

Recommended

Recommended

More Related Content

Similar to Wowsta-mediakit-strategic partners

Similar to Wowsta-mediakit-strategic partners (20)

Wowsta-mediakit-strategic partners