Wowsta-mediakit-corporate merchants

Copyright 2015 WOWSTA. All rights reserved WWW.WOWSTA.COM.AU 1
wow s t a .c o m . a u
Information for Corporate Merchant Partners

Copyright 2015 WOWSTA. All rights reserved 2WWW.WOWSTA.COM.AU
Wowsta Background
Wowsta is a new Shopping, Leisure and Lifestyle Program
with a reach during 2015/2016 of up to 5 million shoppers and
consumers.
The Wowsta Program is a closed-loop membership program where the business
partners within the Program may only be accessed through a consumer membership
login. Wowsta has operated a pilot program to show ‘proof-of-concept’ and the
program has been restructured and remodelled for launch in response to feedback
during this Pilot.
The main Wowsta Program launched in November 2015 with
3 major stakeholders:
♦♦Members – who will access discounts from and support the merchants and
business partners from within the Program
♦♦Merchants and Business Partners – who will benefit from the program by accessing
the members as customers and clients on an ongoing basis
♦♦Not For Profit Groups (charities, sporting clubs, community groups, schools etc).
Wowsta will donate 10-20% of all Total Wowsta Income, across multiple revenue
streams, to the nominated beneficiaries of our members

Current Business
Partners
Wowsta is well-placed with current
program partnerships including:
♦♦Multiple Tier 1 retail brands
♦♦Cinemas throughout Australia
♦♦100+ small local merchants and
online stores
♦♦460+ restaurants
♦♦4,000+ magazine titles
♦♦3rd party partnerships delivering
♦♦ 800,000 accommodation properties
♦♦ 10,000 cruises
♦♦ 1,200 resorts
♦♦ 600 escorted tours
♦♦ Capability for domestic and
international airline bookings
♦♦ All major car and campervan rental
companies
♦♦ 3,000 experiences and attractions

Current Community Partners
(as Beneficiaries)
Wowsta has already partnered with 40+ charities and
community organisations, some of which are:
♦♦Starlight Foundation – nationally
♦♦Redkite
♦♦National Stroke Foundation
♦♦Disability Sports Australia
♦♦World Kindness Australia
♦♦Suicide Prevention Australia
♦♦Australian Terminal Cancer
Foundation
♦♦Baker IDI
♦♦Central Coast Academy of Sport
♦♦Children’s Cancer Institute of
Australia
♦♦Epilepsy Foundation
♦♦Habitat For Humanity
♦♦World Animal Protection
♦♦Sids & Kids
Current Reach
Initially at launch in November 2015 Wowsta has a national reach of some 2 million
+ consumers delivered through the strategic partnerships already formed with
Beneficiaries and 3rd party organisations. Moving into 2016, this reach extends to
just under 5 million with other partnerships already in place and joining Wowsta
throughout 2016.

Management Team
Wowsta has a management team of 12 covering the
following areas:
♦♦Founder / CEO
♦♦Marketing Team
♦♦Website, App and Creative Team
♦♦Finance and Accounting Team
♦♦Legal Team
Wowsta is currently building a sales team and a customer
service team to service members and merchants
Future Plans
Wowsta has a target membership of 1,000,000 by end of 2016/2017 Financial Year.
Wowsta has made a commitment to onboard 10,000 small businesses in local
communities by the end of 2016.
Beyond 2016 we have plans to expand internationally and we have already fielded
interest from 5 other countries who would be most interested in managing the
Wowsta program in their home countries.

How is Wowsta Different to other
programs?
♦♦Wowsta eliminates the need for members to have a plastic membership card –
utilising mobile technology for redemption of offers instead
♦♦Members may access the Wowsta merchant offers on an ongoing basis (as
opposed to ‘one-off’ offers from other programs).
♦♦Wowsta is more heavily invested than other programs, in the growth of local
communities through local merchant onboarding
♦♦Wowsta donates significant funds to NFP Groups across multiple income streams
♦♦Wowsta has a massive ‘engagement focus’ that other programs do not have. The
Wowsta marketing team is committed to engaging and communicating with all
partners (from consumers through to Strategic Partners) to enable the Program
and each stakeholder to grow and develop as part of the Wowsta community.
The team will achieve engagement through website, app, targeted marketing,
targeted newsletters, targeted blogs, massive social media interaction
♦♦Wowsta has the ability, through an engagement sub-platform, to offer
merchants, beneficiaries and strategic partners the opportunity to incentivise
sales, customers, clients and participation in events. Wowsta can also provide
this opportunity free of charge to selected strategic partners

Why is Wowsta looking for
significant corporate merchant
partners?
Through our engagement with all Program stakeholders we want to be able to
recommend and refer our members to the ‘Wowsta Partners of Choice’. These
will be partners with a product of impeccable quality and one who delivers
outstanding service to our members. We will select top-level Partners of Choice
from a range of categories.
What’s in it for the Partner?
The Wowsta marketing team will deliver an ongoing campaign that will be
designed to maximise new customer purchases, repeat purchases, increased
brand awareness and engagement with all Wowsta stakeholders. The Wowsta
marketing team is extremely flexible and highly skilled across digital, social
media, content and engagement and will ensure that all interactions are
designed to be of most benefit to the corporate partner.
Some of the things that the Wowsta Marketing Team
could offer include:
♦♦Wowsta can potentially add value to
your current database of customers in a
number of ways
♦♦Wowsta, through our overall Program,
can help you to reinvigorate and re-
engage former customers that may
have ‘gone a little quiet’.
♦♦Wowsta can utilise competitions,
incentives and rewards (offered by
Wowsta) to encourage support for your
brand
♦♦Engagement with the Wowsta
consumer membership base
♦♦Engagement with other Wowsta
stakeholders eg Beneficiaries,
merchants and Strategic Partners
♦♦Promotion and marketing through
all Wowsta channels; website, app,
social media, newsletters, blogs
♦♦Wowsta has an internal program
that could incentivise Wowsta
members every time they make a
purchase from you

What would we require from a
corporate merchant partner?
♦♦A ‘go to’ partner to whom we can personally refer and recommend our members
♦♦ We would expect that the partner would look after all Wowsta members with a
discount and impeccable service
♦♦ It would be a bonus if a commission on sales were to be available to Wowsta as a
revenue stream – and this would be split with the Beneficiary of the purchaser
♦♦ There is no charge for the services that Wowsta can deliver to the corporate
partner either as a general merchant offering a product to our members or as a
more engaged Strategic Partner (down the track).
Next Steps
Contact the Wowsta Founder / CEO,
Grant Williams via the details below

Wowsta-mediakit-corporate merchants

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