Wowsta-mediakit-beneficiaries

Copyright 2015 WOWSTA. All rights reserved WWW.WOWSTA.COM.AU 1
Information for Beneficiaries
wow s t a .c o m . a u

Copyright 2015 WOWSTA. All rights reserved 2WWW.WOWSTA.COM.AU
Wowsta Background
Wowsta is a new Shopping, Leisure and Lifestyle Program
with a reach during 2015/2016 of up to 5 million shoppers and
consumers.
The Wowsta Program is a closed-loop membership program where the business
partners within the Program may only be accessed through a consumer membership
login. Wowsta has operated a pilot program to show ‘proof-of-concept’ and the
program has been restructured and remodelled for launch in response to feedback
during this Pilot.
The main Wowsta Program launched in November 2015 with
3 major stakeholders:
♦♦Members – who will access discounts from and support the merchants and
business partners from within the Program
♦♦Merchants and Business Partners – who will benefit from the program by accessing
the members as customers and clients on an ongoing basis
♦♦Not For Profit Groups (charities, sporting clubs, community groups, schools etc).
Wowsta will donate 10-20% of all Total Wowsta Income, across multiple revenue
streams, to the nominated beneficiaries of our members

Current Business
Partners
Wowsta is well-placed with current
program partnerships including:
♦♦Multiple Tier 1 retail brands
♦♦Cinemas throughout Australia
♦♦100+ small local merchants and
online stores
♦♦460+ restaurants
♦♦4,000+ magazine titles
♦♦3rd party partnerships delivering
♦♦ 800,000 accommodation properties
♦♦ 10,000 cruises
♦♦ 1,200 resorts
♦♦ 600 escorted tours
♦♦ Capability for domestic and
international airline bookings
♦♦ All major car and campervan rental
companies
♦♦ 3,000 experiences and attractions

Current Community Partners
(as Beneficiaries)
Wowsta has already partnered with 40+ charities and
community organisations, some of which are:
♦♦Starlight Foundation – nationally
♦♦Redkite
♦♦National Stroke Foundation
♦♦Disability Sports Australia
♦♦World Kindness Australia
♦♦Suicide Prevention Australia
♦♦Australian Terminal Cancer
Foundation
♦♦Baker IDI
♦♦Central Coast Academy of Sport
♦♦Children’s Cancer Institute of
Australia
♦♦Epilepsy Foundation
♦♦Habitat For Humanity
♦♦World Animal Protection
♦♦Sids & Kids
Current Reach
Initially at launch in November 2015 Wowsta has a national reach of some 2 million
+ consumers delivered through the strategic partnerships already formed with
Beneficiaries and 3rd party organisations. Moving into 2016, this reach extends to
just under 5 million with other partnerships already in place and joining Wowsta
throughout 2016.

Management Team
Wowsta has a management team of 12 covering the
following areas:
♦♦Founder / CEO
♦♦Marketing Team
♦♦Website, App and Creative Team
♦♦Finance and Accounting Team
♦♦Legal Team
Wowsta is currently building a sales team and a customer
service team to service members and merchants
Future Plans
Wowsta has a target membership of 1,000,000 by end of 2016/2017 Financial Year.
Wowsta has made a commitment to onboard 10,000 small businesses in local
communities by the end of 2016.
Beyond 2016 we have plans to expand internationally and we have already fielded
interest from 5 other countries who would be most interested in managing the
Wowsta program in their home countries.

How is Wowsta Different to other
programs?
♦♦Wowsta eliminates the need for members to have a plastic membership card –
utilising mobile technology for redemption of offers instead
♦♦Members may access the Wowsta merchant offers on an ongoing basis (as
opposed to ‘one-off’ offers from other programs).
♦♦Wowsta is more heavily invested than other programs, in the growth of local
communities through local merchant onboarding
♦♦Wowsta donates significant funds to NFP Groups across multiple income streams
♦♦Wowsta has a massive ‘engagement focus’ that other programs do not have. The
Wowsta marketing team is committed to engaging and communicating with all
partners (from consumers through to Strategic Partners) to enable the Program
and each stakeholder to grow and develop as part of the Wowsta community.
The team will achieve engagement through website, app, targeted marketing,
targeted newsletters, targeted blogs, massive social media interaction
♦♦Wowsta has the ability, through an engagement sub-platform, to offer
merchants, beneficiaries and strategic partners the opportunity to incentivise
sales, customers, clients and participation in events. Wowsta can also provide
this opportunity free of charge to selected strategic partners

What is the Wowsta Community
Support Program?
The Wowsta Community Support Program is one in which
all Wowsta stakeholders participate, in some way, in
assisting Community Organisations.
These organisations may be:
♦♦Charities
♦♦Sporting Clubs
♦♦School
♦♦Community Groups
♦♦Any Not For Profit Group that is active
in the community
Through our engagement with all
Program stakeholders we want to
be able to recommend and refer
our members to support a variety of
Beneficiaries across Australia. These will
be partners who deliver outstanding
service to the community whether they
be high-profile organisations or smaller
community based or less well-known
organisations.

What’s in it for the Beneficiary?
Some advantages of being involved in the Wowsta
Program include:
♦♦10-20% of all Wowsta TOTAL INCOME
across multiple income streams will
be donated to our beneficiaries each
quarter.
♦♦Promotion of your organisation to
the Wowsta consumer membership
base
♦♦Promotion of your organisation
to other Wowsta stakeholders eg
Corporate Partners, merchants and
Wowsta Strategic Partners
♦♦Opportunities to build your brand
and a greater awareness of your
organisation locally, regionally,
State-wide and Nationally
♦♦Promotion and marketing through
all Wowsta channels; website, app,
social media, newsletters, blogs
♦♦‘Ride on the back’ of the Wowsta
engagement strategy where WE will
help to incentivise and encourage
members to nominate you,
register for your events, become
donors in your internal programs
(eg Individual Giving Programs,
Corporate Giving Programs)
♦♦Provision of a Wowsta Marketing
Specialist who will act as a
significant resource for you…
ongoing

# Members that you have
introduced to Wowsta
Donation - Annual VIP
Membership Fees (ex GST)
Quarterly Donation - Based
on Spend per member @
selected merchants
Quarterly Donation - Based
on Spend per member @
selected merchants
Each member (Free or VIP)
spends $100 per month
Each member (Free or VIP)
spends $250 per month
100 $454 $300 $750
250 $2,271 $750 $1,875
500 $4,541 $1,500 $3,750
1,000 $9,082 $3,000 $7,500
2,500 $22,705 $7,500 $18,750
5,000 $45,410 $15,000 $37,500
7,500 $68,115 $22,500 $56,250
10,000 $90,820 $30,000 $75,000
12,500 $113,525 $37,500 $93,750
15,000 $136,230 $45,000 $112,500
17,500 $158,935 $52,500 $131,250
20,000 $181,640 $60,000 $150,000
25,000 $227,050 $75,000 $187,500
50,000 $454,100 $150,000 $375,000
75,000 $681,150 $225,000 $562,500
100,000 $908,200 $300,000 $750,000
All figures and projections are provided
as a guide only
* Figures assume a flat commission rate of 5% of
spend to Wowsta from selected merchants
* Figures assume a flat commission rate of 5% of
spend to Wowsta from selected merchants
Wowsta Beneficiary revenue possibilities

Next Steps
Contact the Wowsta Founder / CEO,
Grant Williams via the details below
What would we require from a
Beneficiary?
♦♦We will ask you to appoint a contact person
♦♦We will ask you to provide content, images, information etc for your individual
Wowsta Beneficiary page within the website
♦♦We will ask you if you would like to tell your members, subscribers, supporters
etc about Wowsta. The choice of how that happens is up to you and your Wowsta
Marketing Support Manager is the resource to help you with everything associated
with that.

Wowsta-mediakit-beneficiaries

Recommended

Recommended

More Related Content

Similar to Wowsta-mediakit-beneficiaries

Similar to Wowsta-mediakit-beneficiaries (20)

Wowsta-mediakit-beneficiaries